Amanda Olson Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Marketing and communications consultation • Strategy and planning• Content creation and management• Graphic design and layout including brochures, newsletters, manuals• Copywriting for print and web

Calgary, Alberta, Canada

• Primary marketing lead for WinSport’s Sport department. Areas of responsibility included summer camps, year-round lessons, adapted programming, the Performance Training Centre fitness facility and the National Sport School• Managed all marketing needs to support the aforementioned business units including print and digital advertising, website content, organic and paid social media campaigns, email marketing and out-of-home• Negotiated annual advertising contracts, monitored budgets• Wrote/edited blog posts, website copy, ad copy, email content, and media releases• Maintained close working relationships with key internal stakeholders including team leads and senior management• Worked with agency partners to set budgets, plan and execute campaigns

Calgary, Canada Area

Managed all aspects of Heritage Park's digital presence, including:Website• Created, managed and optimized content using Drupal and a custom CMS• Served as project lead on a two-year design overhaul of heritagepark.ca• Coordinated with several internal departments to ensure content was complete and accurate• Ensured content aligned with SEO best practices• Monitored analytics data; used this information to refine website content, layout, navigation• Created and designed a standalone website for The Selkirk Grille onsite restaurant using SquarespaceSocial media• Defined and optimized overarching social media strategy to ensure it aligned with overall marketing goals• Created organic content for several social media channels in accordance with Park needs, strategy• Monitored and measured social media KPIs• Planned, designed, executed and evaluated paid social media ad campaigns; managed digital advertising budget• Provided front-line social customer careEmail marketing• Responsible for all aspects of the Park's email marketing initiatives• Planned, designed, executed and evaluated eblasts and email newsletters using Mailchimp• Ensured email databases are up to date and in compliance with CASL standards• Continually looked for ways to expand the Park's list of email subscribersSearch engine marketing• Provided guidance to a third-party agency with regard to SEM spend, areas of focus• Managed creative assets for display and video ads

Calgary, Canada Area

• Created and executed marketing and communications strategies for four day spas and a cosmetic medicine clinic• Handled day-to-day preparation of all marketing communications, promotions and events, including print, TV, radio and online marketing • Built and maintained relationships with media• Oversaw ad calendars, media buying• Managed marketing budget• Researched, wrote and edited copy for electronic newsletters, website, brochures• Handled all aspects of social media (paid and organic)• Maintained and identified improvements for property websites• Organized, tracked and evaluated monthly promotions• Designed advertisements, brochures and other materials• Designed, wrote and assembled award nominations; identified new award opportunities• Supervised and mentored Marketing Assistant

Calgary, Ab

•Created and implemented online marketing strategy• Managed the planning, design, production and distribution of all in-house materials including posters, tabletop tent cards, menus and inserts, etc• Oversaw all print advertising in publications including magazines, newspapers, special features, coupon books and community guides• Interacted with the public while representing the company at various events, e.g. Rocky Mountain Wine and Food Festival• Arranged national and international media visits with representatives from Tourism Calgary, Travel Alberta• Oversaw the complete overhaul of the website, consolidating four fragmented sites into one easy-to-use, comprehensive site• Engaged in proactive social media monitoring on channels such as Facebook, Twitter, Yelp, Urbanspoon, TripAdvisor, Foursquare• Increased social media reach by over 400% within one year

• Served as primary coordinator for planning, layout and production of the Institute’s 200-page academic calendar (print and online versions)• Ensured marketing materials (brochures, student handbooks) were created on time, on budget and in adherence with brand standards• Assisted with planning of various large-scale events including tradeshow format career fairs and convocation ceremonies• Assisted website team in maintaining current and functional web content

• Worked alongside Vice President, Investor Relations to manage communications needs for a portfolio of six publicly-traded investor relations clients within the oil and gas sector• Created, coordinated and maintained clients’ investor relations materials including websites, fact sheets and presentations• Arranged events including investment presentations, annual general meetings• Wrote and edited copy for websites, annual reports, news releases, and trade magazines

Journalism, Print Media, 3.97

Activities and Societies: Secretary; Information Technology Students' Alliance, News Editor; The Weal

Education record