Amanda Olson Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Marketing and communications consultation
• Strategy and planning
• Content creation and management
• Graphic design and layout including brochures, newsletters, manuals
• Copywriting for print and web

Calgary, Alberta, Canada

• Primary marketing lead for WinSport’s Sport department. Areas of responsibility included summer camps, year-round lessons, adapted programming, the Performance Training Centre fitness facility and the National Sport.
• Managed all marketing needs to support the aforementioned business units including print and digital advertising, website content, organic and paid social media campaigns, email marketing and out-of-home
• Negotiated annual advertising contracts, monitored budgets
• Wrote/edited blog posts, website copy, ad copy, email content, and media releases
• Maintained close working relationships with key internal stakeholders including team leads and senior management
• Worked with agency partners to set budgets, plan and execute campaigns

Calgary, Canada Area

• Managed all aspects of Heritage Park's digital presence, including:Website
• Created, managed and optimized content using Drupal and a custom CMS
• Served as project lead on a two-year design overhaul of heritagepark.ca
• Coordinated with several internal departments to ensure content was complete and accurate
• Ensured content aligned with SEO best practices
• Monitored analytics data; used this information to refine website content, layout, navigation

Calgary, Canada Area

• Created and executed marketing and communications strategies for four day spas and a cosmetic medicine clinic
• Handled day-to-day preparation of all marketing communications, promotions and events, including print, TV, radio and online marketing
• Built and maintained relationships with media
• Oversaw ad calendars, media buying
• Managed marketing budget
• Researched, wrote and edited copy for electronic newsletters, website, brochures

Calgary, AB

• Created and implemented online marketing strategy
• Managed the planning, design, production and distribution of all in-house materials including posters, tabletop tent cards, menus and inserts, etc
• Oversaw all print advertising in publications including magazines, newspapers, special features, coupon books and community guides
• Interacted with the public while representing the company at various events, e.g. Rocky Mountain Wine and Food Festival
• Arranged national and international media visits with representatives from Tourism Calgary, Travel Alberta
• Oversaw the complete overhaul of the website, consolidating four fragmented sites into one easy-to-use, comprehensive site

• Served as primary coordinator for planning, layout and production of the Institute’s 200-page academic calendar (print and online versions)
• Ensured marketing materials (brochures, student handbooks) were created on time, on budget and in adherence with brand standards
• Assisted with planning of various large-scale events including tradeshow format career fairs and convocation ceremonies
• Assisted website team in maintaining current and functional web content

• Worked alongside Vice President, Investor Relations to manage communications needs for a portfolio of six publicly-traded investor relations clients within the oil and gas sector
• Created, coordinated and maintained clients’ investor relations materials including websites, fact sheets and presentations
• Arranged events including investment presentations, annual general meetings
• Wrote and edited copy for websites, annual reports, news releases, and trade magazines

Journalism, Print Media, 3.97

Activities and Societies: Secretary; Information Technology Students' Alliance, News Editor; The Weal

Education record