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Executive Marketing Leader of Integrated Agency and Global Brands, CONSULTANT focused on GROWTH initiatives for large and small businesses. Providing strategic development of customer centric marketing, creating better customer experiences, and increasing CUSTOMER LOYALTY. Frequent Conference & Industry Speaker.• Marketing Consultant: Beginning with strategic planning, helping brands to better understand their customers and how to leverage marketing to create better and longer lasting customer relationships.• Leading Integrated Teams: Directing agency partners, writing marketing plans, creative and tactical briefs, in both B2C and B2B environments.• Growth: Developing growth plans from concept to implementation. Creating full funnel marketing programs in omni-channel communications.• Analytics and Insights: Research and analysis of behavioral data, writing and presenting insights and recommendations.My StoryMy experience in work has been in marketing brands of all shapes sizes and industry. I have had the privilege of working with some of the greatest marketers on the planet as well as work for what I consider the best agency in the world, Wunderman. Now I can bring this experience to you. In my work I have participated in building an in-flight customer experience for Virgin America, designed a behavior changing program for Southern California Edison to get people to save energy, transformed a traditional agency to an integrated digital powerhouse, developed a loyalty program for Disney that rewarded customers with magic and created a global viral campaign when we flew an airplane using a Land Rover’s GPS system. And what do all these have in common? In each one we solved our client’s challenges and brought them success.My clients have included, AT&T, Jaguar, Land Rover, Southwest Airlines, SCE, Mattel, SONY, Disney, Oakley, Invisalign, Blue Shield of CA, Health Net, Virgin America, Callaway Golf and many more. I'm ready to help on your project today.
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Co-FounderHook Hand Rum Sep 2020 - PresentLaguna Niguel, California, UsHey friends on Linkedin, I am excited to share with you the latest tale in my story. As some of you may already know but for the rest of you I am now a co-founder of a new Rum Brand. The company is called Hook Hand Rum. What I love about this brand is what it is about. Brands must have a center, a truth, a connection. This is a brand that is centered on you, your friends and your stories, the way you enjoy each other's company and how you share tales together. This is a brand about this experience of hearing a great story and sharing a great story.This brand’s story begins with a pirate whose name is Bartholomew Scott. He was no ordinary pirate, he was different. Bartholomew was notorious and yet people desired his company, he was a thief but he shared his fortunes with his friends, but have no doubts the one thing he had and shared was the finest rum to be found. And when he found it he stole it. That was the thing with Bartholomew; he wasn’t a petty thief stealing gold and jewels. He stole only one thing...Rum He marked what he stole as his own, and his brand was mixing natural flavors in the best rum to create a unique experience that was unforgettable and delicious.So join me in creating this brand and being a part of the Tale that it will tell. We promise to go big and offer an experience that will be the envy of others. Go to our website hookhandrum.com and sign up for more, trust me you are going to want in and get the opportunity to be one of the “original crew”. -
Marketing ConsultantThe Loyalty Consultants Jan 2016 - PresentLos Angeles, Ca, UsA marketing consultancy that focuses on helping clients with strategic marketing challenges. We specialize in working with the elements that marketers use to create great customer experiences. We work with brands and agencies to create growth programs and creating loyal customers. You can use us for planning, research, ideation, loyalty programs and customer centric marketing. Clients include Innocean, Troika, AT&T Thanks, Possible, DishFish and others. -
Managing Director, Business Development, PartnerApply Digital Aug 2019 - Jun 2021Vancouver, Bc, Ca -
Ceo / Managing DirectorYoung & Rubicam Group Jan 2008 - Mar 2010Dan manages a regional Y&R Brands office which has both a Wunderman and Y&R LOB. Clients Include, Mattel, Toshiba, Southwest Airlines, Jenny Craig, JP Morgan|Chase, Hilton and Double Tree Hotels. -
CooYoung & Rubicam Group Jan 2005 - Dec 2007As the COO I am the chief architect of integration across advertising, direct, digital and media. During my tenure as COO have taken the office from 20% digital focus to over 65% digital
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Evp, Managing DirectorWunderman Sep 2001 - Jan 2005Starting as an Account Director was promoted four levels in four years to the position of Managing Director. Led client services and new business development. Responsible for creating a working partnership with sister agency Y&R and other regional offices in the network. Clients include Jaguar, Land Rover, Hilton Hotels, Mattel, Microsoft MSN & XBOX and Callaway Golf. -
Associate Managing DirectorChoicepoint Sep 1997 - Aug 2001New York City, Ny, UsManaged one of three regional offices for the fourth largest database marketer in the US. The list of clients included The Associates, California State Automobile Association, Household Automotive, Merrick Bank, Countrywide Home Loans, and Washington Mutual. -
Vp Marketing, Business DevelopmentSpecialized Marketing Services Jan 1995 - Aug 1997Member of the Executive Management Team. Areas of focus were new business development, strategic account planning and client services management. Clients added under my leadership GT Bikes, Stagg Foods, Inc., Lifescan, a division of Johnson & Johnson, Crystal Cruises, Seiko Instruments USA, Inc., Ingram Micro, and Paramount's Great America Parks.
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PrincipalP.N.I. Jan 1990 - Dec 1994A principal of small agency, managed the California office, which housed all creative and production, Washington DC office was data, research and analytics. Key clients included, Warner Lambert, Nebraska Higher Education Loan Program, Southeast Pets, Great Lakes Pet Supply, GT Bikes, Lee Mar Distributors and National Education Centers.
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PrincipalAtah, Inc. Apr 1984 - Jan 1990Managed a boutique-advertising agency. Key clients included Bank of America, UNOCAL 76, National Education Corporation, The Salvation Army, Hewlett Packard, Celebrity Theater of Anaheim, Orange County Harbors, Beaches and Parks, Woodbury University and Chapman University.
Dan Olson Skills
Dan Olson Education Details
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California State University, Long BeachEconomics
Frequently Asked Questions about Dan Olson
What company does Dan Olson work for?
Dan Olson works for Hook Hand Rum
What is Dan Olson's role at the current company?
Dan Olson's current role is Co-Founder at Hook Hand Rum.
What is Dan Olson's email address?
Dan Olson's email address is da****@****man.com
What is Dan Olson's direct phone number?
Dan Olson's direct phone number is +194930*****
What schools did Dan Olson attend?
Dan Olson attended California State University, Long Beach.
What are some of Dan Olson's interests?
Dan Olson has interest in Boating, Salt And Fresh Water Fishing, Road Cycling, Environment, Education, Science And Technology, Piano, Arts And Culture.
What skills is Dan Olson known for?
Dan Olson has skills like Integrated Marketing, Advertising, Digital Marketing, Direct Marketing, Marketing, Marketing Strategy, Digital Strategy, New Business Development, Interactive Marketing, Online Advertising, Analytics, Social Media.
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