We are a dynamic team of strategy and design experts offering marketing leadership and creative services to vision-driven organizations. Whether augmenting your existing marketing resources or acting as your virtual marketing department, we are dedicated to helping you increase market presence, drive revenue growth, and elevate your brand.• Our multidisciplinary team is passionate about helping leaders in innovative industries—biotechnology, AI SaaS, and building materials—gain marketplace attention, win customers, and scale their impact.• We apply an agile marketing approach, adapting to your evolving business needs and ensuring sustained growth.• Our services span brand strategy, digital marketing, communications, SEO, social media management, creative services, and more, delivering tailored solutions for each client’s unique challenges and goals.𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:Currently supporting clients in biotechnology, AI SaaS, and innovative building materials. I have completed MITx's "The Science and Business of Biotechnology" course to deepen my expertise and better serve biotech clients and investors.

I provide fractional CMO services to deliver comprehensive marketing solutions for small and mid-market businesses, as well as early-stage startups. My work focuses on helping leaders make a bigger impact through strategic marketing initiatives, growth, and operational efficiency. I assist in everything from strategic planning, raising capital, and business development to executing Go-To-Market (GTM) strategies, optimizing KPIs, and pivoting based on performance data.𝗞𝗲𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:• 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Serving as part of the executive team, working on strategic planning, capital raising, growth strategy, and change initiatives.• 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Developing GTM plans, executing strategies, reviewing performance, and pivoting based on analytics and KPIs.• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Offering virtual marketing department services that include traditional and digital marketing, e-commerce, SEO, event strategy, social media, content development, PR, branding, website design (WordPress), brand identity, and digital storytelling.• 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗦𝗲𝗿𝘃𝗲𝗱: Industrial, biotech, healthcare, SaaS, software, property development, building materials, architecture, hospitality, financial services, etc. 𝗦𝗮𝗺𝗽𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀:𝗦𝘂𝗿𝗴𝗶𝗰𝗼𝗱𝗲, 𝗟𝗟𝗖 – Led marketing for healthcare SaaS medical coding startup, recruiting hospital groups for pilot programs and gathering valuable product feedback.𝗭𝗲𝘁𝗲𝗰, 𝗜𝗻𝗰. (𝗡𝗔𝗦𝗗𝗔𝗤: 𝗥𝗢𝗣) – Coached director on business case development, resulting in a promotion to VP and the allocation of resources for new product development.𝗛𝗗𝗚 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 – Delivered comprehensive marketing services, growing web presence from 0 to 1000’s of users/month, generating leads, and growing revenue.

• Spearheaded the out-licensing for ClearLight's proprietary technology, including the CLARITY method, in collaboration with key stakeholders.ClearLight empowers researchers to See More Biology™ within the tissue microenvironment. ClearLight holds a worldwide license for diagnostic and clinical use of CLARITY method from Stanford University. ClearLight has made improvements to CLARITY beyond the published protocols. ClearLight was founded in 2015 by Karl Deisseroth MD, PhD, the inventor of CLARITY, Optogenetics, and STARmap technologies.

Directed marketing and business development for an early-stage AI SaaS company specializing in 3D spatial biology, helping shape the company’s brand identity and growth trajectory. Key contributions include:• Led a virtual marketing team to develop brand identity, messaging, engagement strategy, and investor outreach.• Conducted SWOT/TOWS analysis, facilitated Go-To-Market (GTM) discussions, and formulated product strategy and SaaS pricing model.• Presented product strategy and GTM plans to prospective investors, ensuring strategic alignment.• Engaged with partners, customers, and key opinion leaders through various channels, including tradeshows, online platforms, and in-person events.• Explored company vision and market needs, played an instrumental role in shaping the future of the company, preparing for the technology's maturation and eventual re-launch.

Played a key role in the post-reorganization phase of ClearLight Biotechnologies, driving revenue growth and digital transformation. Led strategic initiatives, digital marketing efforts, and team training to support operational scaling and achievement of company goals. Key achievements include:• Spearheaded a go-to-market strategy that successfully redefined the service offering, driving business growth.• Led digital marketing efforts, transforming the company website into a 24/7 sales tool, achieving top search rankings for key industry terms.• Developed domestic and international channel partnerships, creating a partner scorecard to systematically enhance collaboration and drive results.• Led marketing team to create engaging content, collateral, videos, animations, advertising campaigns, trade events, and email marketing strategies, resulting in higher customer engagement and inquiries.• Cultivated relationships with partners and launched podcasts, webinars, and other marketing initiatives, significantly increasing web traffic, product sales, and service inquiries.• Explored the company vision and market needs for CellAI, a spin-off from ClearLight Biotechnologies.

𝘚𝘪𝘥𝘦 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 | 𝘖𝘯𝘨𝘰𝘪𝘯𝘨 𝘌𝘹𝘱𝘭𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘊𝘶𝘭𝘵𝘶𝘳𝘦Developed and sold a set of visual thinking tools designed to foster innovation and enhance collaboration in both non-profit and for-profit settings. Conducted workshops, provided facilitation services, and trained other trainers and consultants to spread the methodology. Highlights include:• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝗼𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Created a suite of visual thinking tools that helped individuals and teams capture their ideas and engage in productive conversations to achieve their goals.• 𝗕𝗶𝗴 𝗜𝗱𝗲𝗮 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Hosted interactive workshops in public venues, using design thinking principles to tackle complex problems and foster empathy. Led workshop design, facilitation, and co-instructor coordination, while building community and cooperation among diverse groups.• 𝗧𝗿𝗮𝗶𝗻𝗲𝗿 & 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Trained other facilitators, consultants, and trainers to deliver Big Idea Workshops and use the tools effectively, expanding the reach and impact of the methodology.• 𝗖𝘂𝘀𝘁𝗼𝗺 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 & 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻: Delivered tailored Big Idea Workshops to nonprofit boards, for-profit leadership teams, and aspiring high-performing teams, providing guidance on improving innovation and collaboration.• 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝗮𝗰𝗵: Sold products and facilitated workshops across nearly every state in the U.S. and in several international markets.• 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝘁𝗮𝘁𝘂𝘀: Products and workshops are in hibernation, reflecting ongoing learning and exploration in the field of innovation culture.

Drove global marketing strategies to accelerate product adoption, elevate brand identity, and align with corporate objectives. Spearheaded impactful product launches, go-to-market (GTM) strategies, and demand generation initiatives across B2B and B2C markets.• 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led creative, communications, market research, and event management teams to execute successful marketing campaigns and channel programs.• 𝗣𝗮𝘁𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Played a key role in aligning intellectual property initiatives with emerging market opportunities and evolving customer needs.• 𝗠𝗲𝗱𝗶𝗮 & 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Completed media training to effectively represent Microvision to key stakeholders.• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed multi-million-dollar global marketing budgets, consistently delivering results within forecasted limits while coordinating internal and external resources.• 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Created demand for groundbreaking technologies, including launching the award-winning SHOW Pico Projector, the world’s first iPhone-sized laser-based projector.• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Delivered marketing assets, including websites, videos, email campaigns, e-commerce, collateral, multi-channel advertising, driving awareness and engagement.• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Harnessed market trends, analyst insights, NPS feedback, and customer data to refine strategies, improve positioning, and exceed business objectives.• 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Streamlined workflows by implementing Salesforce.com, Basecamp, and comprehensive brand guidelines to enhance collaboration and operational efficiency.• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Designed and executed GTM campaigns for advanced technologies, including Bluetooth MEMS barcode scanners, SDKs, connectivity software, and pico projectors.

Supported various marketing initiatives within the Business and Marketing Organization (BMO) for the Servers and Tools Division, focusing on the long-term strategy for Microsoft's Intelligent Cloud, contributing to $20.3 billion in revenue in 2022. Highlights include:• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 & 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Built and managed a community of District Marketing Managers (DMMs) across key verticals, including Healthcare, Retail, Media and Entertainment, State and Local Government, Federal Government, ensuring alignment with corporate objectives.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Provided strategic oversight to 22 marketing managers, approving and funding specialized projects. Hosted biweekly LiveMeetings to share best practices, align goals, and collaborate on success metrics and regional marketing plans.• 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗙𝘂𝗻𝗱 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Represented the BMO in the Corporate Venture Fund (.NET Effects Funding Board), investing in partner-led projects to drive innovation.• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻: Managed the QuickStart developer program and telesales team, driving technology adoption in targeted enterprise accounts. Oversaw DST team behavior related to funding, ensuring alignment with strategic goals to accelerate revenue generation.• 𝗦𝗮𝗹𝗲𝘀 & 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Contributed to the Enterprise Evangelism Framework, aligning sales incentives with strategic goals to drive the adoption of Microsoft technologies, including Azure and server products.• 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀 & 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Socialized available service offerings and funding to account teams, and districts, leveraging Microsoft Consulting Services, Enterprise Partners, and Microsoft Technology Centers to speed the adoption of .NET and Microsoft Server Products (now Azure)

As Founder and Chief Executive, I led all aspects of the company's growth from inception to product profitability, developing a cloud-based software service for the electronic component supply chain. The specialized SaaS CRM solution tracked electronic component sample requests from inception to production, providing structured communication across the supply chain.𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Defined the company's vision and strategy, developing a specialized CRM solution to solve problems in the electronic component supply chain.• 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Attracted and secured co-founders, angel investors, strategic partners, customers, and a highly experienced board of advisors.• 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 & 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁: Secured funding from angel investors, corporate investors, and venture capital firms, ensuring financial stability and future growth.• 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed the value proposition, pricing model, sales approach, marketing strategy, and customer retention plans.• 𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:Directed the agile software product development process, overseeing 24 successive product releases (sprints) to continuously improve the service to meet customer needs.• 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led operations, human resources, product development, and customer/partner experience. Managed relationships with external accounting, HR, and legal services.• 𝗣𝗮𝘁𝗲𝗻𝘁 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Applied for and secured a patent for the Sample Administration Process and System (US Patent #20030004825).• 𝗖𝗵𝗶𝗲𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 (𝗖𝗢𝗢): After product-market fit was achieved, I took on the COO role, focusing on day-to-day operations, managing agile product development, and overseeing customer success. Worked closely with the CEO to support fundraising efforts.

𝘗𝘪𝘰𝘯𝘦𝘦𝘳-𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴 (𝘢𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘣𝘺 𝘈𝘳𝘳𝘰𝘸 𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴)𝘊𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘥 𝘔𝘉𝘈 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘦𝘯𝘶𝘳𝘦• Translated strategic marketing initiatives of leading semiconductor and electronic component suppliers into tailored account-based strategies, aligning with customer needs and regional market dynamics.• Positioned the company's product offerings to secure design wins and drive revenue growth across diverse industries, including medical, wireless, semiconductor equipment, consumer electronics, exercise, industrial, automotive, aviation, agriculture, communications, entertainment, and computing.• Collaborated cross-functionally with sales and technical teams at multiple branch offices to maintain national accounts status and deepen relationships with key customers.• Fostered strong customer and partner relationships, aligning product development goals with semiconductor manufacturers such as Intel, Analog Devices, National Semiconductor, Atmel, Microchip Technologies, Siemens, Infineon Technologies, and ST Microelectronics.• Advised OEMs on the selection of appropriate technologies and electronic components for new product development, ensuring alignment with both technical requirements and market demands.• Delivered comprehensive training to sales teams, engineering staff, management, and purchasing personnel on new technologies, product capabilities, and industry trends.• Presented technical solutions and product applications to customers and prospects, both through general introductions and in-depth, tailored presentations.• Developed and implemented a branch report card and rhythm of business process to monitor business and account performance, ensuring alignment with company goals and customer satisfaction.

𝘎𝘛 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘊𝘰𝘳𝘱. (𝘈𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘣𝘺 𝘕𝘰𝘳𝘨𝘳𝘦𝘯 𝘎𝘭𝘰𝘣𝘢𝘭 𝘝𝘦𝘩𝘪𝘤𝘭𝘦 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴)𝘉𝘦𝘨𝘢𝘯 𝘔𝘉𝘈 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘦𝘯𝘶𝘳𝘦• Co-founded the New Technology Division within a $200M manufacturing company, contributing to the development of niche engineered products for global heavy-duty truck manufacturers and their Tier 1 and 2 OEM suppliers.• Researched emerging automotive technologies to identify new product development opportunities within the heavy truck industry, positioning the company to expand its offerings and enter new markets.• Designed and developed microprocessor-based embedded electronics hardware and software solutions for heavy truck OEMs, including Freightliner, Kenworth, and Ford.• Managed project scope, schedule, risks, and vendor relationships, ensuring successful product development and integration into the company’s manufacturing operations.• Conducted customer demos and presentations to gather critical feedback, aligning product designs with customer needs and enhancing market competitiveness.• Trained cross-functional teams—including receiving, purchasing, and technicians—on the successful transfer of electronic product technologies into a historically mechanical products company.• Authored marketing proposals to leverage existing company intellectual property and product developments, driving expansion into new markets.• Contributed to Open Books Management implementation, improving financial transparency and operational efficiency within the organization.