Gregory Olson Email & Phone Number

• We are a dynamic team of strategy and design experts offering marketing leadership and creative services to vision-driven organizations. Whether augmenting your existing marketing resources or acting as your virtual.
• Our multidisciplinary team is passionate about helping leaders in innovative industries—biotechnology, AI SaaS, and building materials—gain marketplace attention, win customers, and scale their impact.
• We apply an agile marketing approach, adapting to your evolving business needs and ensuring sustained growth.
• Our services span brand strategy, digital marketing, communications, SEO, social media management, creative services, and more, delivering tailored solutions for each client’s unique challenges and goals.𝗙𝗼𝗰𝘂𝘀𝗲𝗱.

Seattle, WA, US

• I provide fractional CMO services to deliver comprehensive marketing solutions for small and mid-market businesses, as well as early-stage startups. My work focuses on helping leaders make a bigger impact through.
• 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Serving as part of the executive team, working on strategic planning, capital raising, growth strategy, and change initiatives.
• 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Developing GTM plans, executing strategies, reviewing performance, and pivoting based on analytics and KPIs.
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Offering virtual marketing department services that include traditional and digital marketing, e-commerce, SEO, event strategy, social media, content development, PR, branding, website.
• 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗦𝗲𝗿𝘃𝗲𝗱: Industrial, biotech, healthcare, SaaS, software, property development, building materials, architecture, hospitality, financial services, etc. 𝗦𝗮𝗺𝗽𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀:𝗦𝘂𝗿𝗴𝗶𝗰𝗼𝗱𝗲, 𝗟𝗟𝗖 – Led marketing.

Sunnyvale, California, US

• Spearheaded the out-licensing for ClearLight's proprietary technology, including the CLARITY method, in collaboration with key stakeholders.ClearLight empowers researchers to See More Biology™ within the tissue.

• Directed marketing and business development for an early-stage AI SaaS company specializing in 3D spatial biology, helping shape the company’s brand identity and growth trajectory. Key contributions include:
• Led a virtual marketing team to develop brand identity, messaging, engagement strategy, and investor outreach.
• Conducted SWOT/TOWS analysis, facilitated Go-To-Market (GTM) discussions, and formulated product strategy and SaaS pricing model.
• Presented product strategy and GTM plans to prospective investors, ensuring strategic alignment.
• Engaged with partners, customers, and key opinion leaders through various channels, including tradeshows, online platforms, and in-person events.
• Explored company vision and market needs, played an instrumental role in shaping the future of the company, preparing for the technology's maturation and eventual re-launch.

Sunnyvale, California, US

• Played a key role in the post-reorganization phase of ClearLight Biotechnologies, driving revenue growth and digital transformation. Led strategic initiatives, digital marketing efforts, and team training to support.
• Spearheaded a go-to-market strategy that successfully redefined the service offering, driving business growth.
• Led digital marketing efforts, transforming the company website into a 24/7 sales tool, achieving top search rankings for key industry terms.
• Developed domestic and international channel partnerships, creating a partner scorecard to systematically enhance collaboration and drive results.
• Led marketing team to create engaging content, collateral, videos, animations, advertising campaigns, trade events, and email marketing strategies, resulting in higher customer engagement and inquiries.
• Cultivated relationships with partners and launched podcasts, webinars, and other marketing initiatives, significantly increasing web traffic, product sales, and service inquiries.

• 𝘚𝘪𝘥𝘦 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 | 𝘖𝘯𝘨𝘰𝘪𝘯𝘨 𝘌𝘹𝘱𝘭𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘊𝘶𝘭𝘵𝘶𝘳𝘦Developed and sold a set of visual thinking tools designed to foster innovation and enhance collaboration in both non-profit and for-profit settings. Conducted.
• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝗼𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Created a suite of visual thinking tools that helped individuals and teams capture their ideas and engage in productive conversations to achieve their goals.
• 𝗕𝗶𝗴 𝗜𝗱𝗲𝗮 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Hosted interactive workshops in public venues, using design thinking principles to tackle complex problems and foster empathy. Led workshop design, facilitation, and co-instructor coordination.
• 𝗧𝗿𝗮𝗶𝗻𝗲𝗿 & 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Trained other facilitators, consultants, and trainers to deliver Big Idea Workshops and use the tools effectively, expanding the reach and impact of the methodology.
• 𝗖𝘂𝘀𝘁𝗼𝗺 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 & 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻: Delivered tailored Big Idea Workshops to nonprofit boards, for-profit leadership teams, and aspiring high-performing teams, providing guidance on improving innovation and collaboration.
• 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝗮𝗰𝗵: Sold products and facilitated workshops across nearly every state in the U.S. and in several international markets.

Redmond, Washington, US

• Drove global marketing strategies to accelerate product adoption, elevate brand identity, and align with corporate objectives. Spearheaded impactful product launches, go-to-market (GTM) strategies, and demand.
• 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led creative, communications, market research, and event management teams to execute successful marketing campaigns and channel programs.
• 𝗣𝗮𝘁𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Played a key role in aligning intellectual property initiatives with emerging market opportunities and evolving customer needs.
• 𝗠𝗲𝗱𝗶𝗮 & 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Completed media training to effectively represent Microvision to key stakeholders.
• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed multi-million-dollar global marketing budgets, consistently delivering results within forecasted limits while coordinating internal and external resources.
• 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Created demand for groundbreaking technologies, including launching the award-winning SHOW Pico Projector, the world’s first iPhone-sized laser-based projector.

Redmond, Washington, US

• Supported various marketing initiatives within the Business and Marketing Organization (BMO) for the Servers and Tools Division, focusing on the long-term strategy for Microsoft's Intelligent Cloud, contributing to.
• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 & 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Built and managed a community of District Marketing Managers (DMMs) across key verticals, including Healthcare, Retail, Media and Entertainment, State and Local Government.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Provided strategic oversight to 22 marketing managers, approving and funding specialized projects. Hosted biweekly LiveMeetings to share best practices, align goals, and collaborate on.
• 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗙𝘂𝗻𝗱 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Represented the BMO in the Corporate Venture Fund (.NET Effects Funding Board), investing in partner-led projects to drive innovation.
• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻: Managed the QuickStart developer program and telesales team, driving technology adoption in targeted enterprise accounts. Oversaw DST team behavior related to funding, ensuring.
• 𝗦𝗮𝗹𝗲𝘀 & 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Contributed to the Enterprise Evangelism Framework, aligning sales incentives with strategic goals to drive the adoption of Microsoft technologies, including Azure and server products.

• As Founder and Chief Executive, I led all aspects of the company's growth from inception to product profitability, developing a cloud-based software service for the electronic component supply chain. The specialized.
• 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Defined the company's vision and strategy, developing a specialized CRM solution to solve problems in the electronic component supply chain.
• 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Attracted and secured co-founders, angel investors, strategic partners, customers, and a highly experienced board of advisors.
• 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 & 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁: Secured funding from angel investors, corporate investors, and venture capital firms, ensuring financial stability and future growth.
• 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed the value proposition, pricing model, sales approach, marketing strategy, and customer retention plans.
• 𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:Directed the agile software product development process, overseeing 24 successive product releases (sprints) to continuously improve the service to meet customer needs.

Centennial, Colorado, US

• 𝘗𝘪𝘰𝘯𝘦𝘦𝘳-𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴 (𝘢𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘣𝘺 𝘈𝘳𝘳𝘰𝘸 𝘌𝘭𝘦𝘤𝘵𝘳𝘰𝘯𝘪𝘤𝘴)𝘊𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘥 𝘔𝘉𝘈 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘦𝘯𝘶𝘳𝘦
• Translated strategic marketing initiatives of leading semiconductor and electronic component suppliers into tailored account-based strategies, aligning with customer needs and regional market dynamics.
• Positioned the company's product offerings to secure design wins and drive revenue growth across diverse industries, including medical, wireless, semiconductor equipment, consumer electronics, exercise, industrial.
• Collaborated cross-functionally with sales and technical teams at multiple branch offices to maintain national accounts status and deepen relationships with key customers.
• Fostered strong customer and partner relationships, aligning product development goals with semiconductor manufacturers such as Intel, Analog Devices, National Semiconductor, Atmel, Microchip Technologies, Siemens.
• Advised OEMs on the selection of appropriate technologies and electronic components for new product development, ensuring alignment with both technical requirements and market demands.

Birmingham, GB

• 𝘎𝘛 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘊𝘰𝘳𝘱. (𝘈𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘣𝘺 𝘕𝘰𝘳𝘨𝘳𝘦𝘯 𝘎𝘭𝘰𝘣𝘢𝘭 𝘝𝘦𝘩𝘪𝘤𝘭𝘦 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴)𝘉𝘦𝘨𝘢𝘯 𝘔𝘉𝘈 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘦𝘯𝘶𝘳𝘦
• Co-founded the New Technology Division within a $200M manufacturing company, contributing to the development of niche engineered products for global heavy-duty truck manufacturers and their Tier 1 and 2 OEM suppliers.
• Researched emerging automotive technologies to identify new product development opportunities within the heavy truck industry, positioning the company to expand its offerings and enter new markets.
• Designed and developed microprocessor-based embedded electronics hardware and software solutions for heavy truck OEMs, including Freightliner, Kenworth, and Ford.
• Managed project scope, schedule, risks, and vendor relationships, ensuring successful product development and integration into the company’s manufacturing operations.
• Conducted customer demos and presentations to gather critical feedback, aligning product designs with customer needs and enhancing market competitiveness.

Mba, Entrepreneurship And Innovation

Certificate, Strategic Segmentation & Value Proposition Design @ Microsoft

Bachelor Of Science - Bs, Electrical And Electronics Engineering

Oikocredit Focus Academy - Social Performance Management (Spm)

Certificate, Agriculture, Agriculture Operations, And Related Sciences