Full-Service Marketing and AdvertisingSports Marketing, Strategic Relationships, and Co-BrandingExperiential Marketing Strategy and ActivationSponsorship ValuationBroadcast Media AdvertisingPrint AdvertisingCommunity Relations

Generated sponsorship revenue for Arizona Diamondbacks baseball, ASU, UA, Pac-10, ACC athletic programming, Phoenix Suns programming and Phoenix Coyotes programming.Built and maintained relationships with decision makers for major sponsors.Broadcast sales via cold calling, research, campaign development, presentation development and financial negotiations for new and existing sponsors.

Increased revenue from team sponsors through ballpark events, retail and media promotions.Ensured delivery of value to sponsors by creating best practice standards and fulfillment tracking process.Created and maintained Corporate Sponsorship presentation and research materials.Orchestrated implementation of corporate sponsor events, travel and hospitality.Development of presentation templates for corporate sponsorship presentations and proposals.Trained and coached Account Managers and Sales Directors in use of media research materials including Nielsen and Scarborough (quantitative and qualitative data).Developed ROI formula and reporting process for team sponsors.Developed "Executive Round Table" program designed to give organization executives, corporate sponsor C-level executives and community leaders the opportunity to discuss current market conditions, challenges, opportunities and co-marketing initiatives. The program resulted in several co-branded sponsor campaigns and new business relationships while strengthening high-level team – sponsor relations. Created system for communicating value to partners through detailed end-of-season sponsorship reviews. This system played a significant role in an 18% increase in sponsor renewal revenue from 2007 to 2008 MLB seasons.

Generated sponsor revenue from existing and new sponsors of the NBA franchise.Managed over $5 million in annual sponsor revenue.Created presentation templates, developed research analysis and ROI strategies for corporate sales team.

Managed sales team for NBA, WNBA, AHL and arena sponsorships. Managed major sponsor relationships with $5m+ in annual revenue.Worked with NBA league offices to develop and implement league initiatives at a local level.Generated significant funding for community programs in cooperation with Spurs Foundation. Collaborated with game operations to develop in-game entertainment and sponsorship elements.Identified and utilized team assets including in-arena promotions and signage, community initiatives, foundation events, public relations, hospitality, television broadcast, radio broadcast, online, and retail promotions to develop integrated marketing campaigns for team sponsors.Liaison between sponsorship sales, ticket sales and fan relations to create synergistic programs.Trained and coached sales team to prospect, cold call, research, present, negotiate and close new sponsor revenue.Led sponsorship sales team in product development and launch of the WNBA and AHL franchises and the opening of the SBC Center in 2002-2003. All three franchises reached or exceeded revenue goals every season during tenure.The team ranked #3 or #4 in NBA for sponsorship revenue throughout tenure.