Roberta Olson Email & Phone Number

Saint Paul, MN, US

• Key visualizer of compelling products and creator of captivating assets to support marketing and sales channels. Launching the brand's aesthetic direction, ensuring it resonates with target consumers and establishing.
• Brand Strategy: Refining and enhancing the brand strategy, ensuring it reflects the company’s vision and consistently surprises and delights the consumers.
• Innovative Visualization: Leading the conceptualization of innovative product ideas, turning strategic concepts into tangible designs that convey the brand's value propositions and appeals to consumers.
• Creative Asset Production: Generating paid and organic creative assets needed across marketing and sales channels to deliver on brand messaging.

• I have honed my storytelling skills to help freelance clients transition to content marketing with social media. I specialize in brand voice and audience development through SEO content creation. Areas of expertise
• Fintech
• Retail
• Human Resources
• Banking
• Material Handling and Warehousing

Oak Brook, Illinois, US

• Crafted creative concepts and executed digital content to drive conversion rates based on brand objectives and performance tracking for significant university partner recruitment growth.
• Collaborated with directors to concept, write, present and defend digital content for integrated direct-response, student-facing assets with campaign execution across digital platforms.
• Directed creative on video, social, collateral, paid ads, email campaigns, case studies, events, landing pages and a diverse range of digital and print creative projects to drive awareness, lead generation and.
• Managed a team of copy and content writer direct reports, providing editing feedback, resourcing, bi-annual performance reviews, mentorship, career coaching and team training. Vetted all project briefs involving copy.
• Established processes for dynamic email campaigns from first point of interest t to application, deposit, enrollment to graduation; evolving from a money-loss service to an effective and lucrative client service.

Bayport, Minnesota, US

My time with Andersen Windows (AW) was a full-tilt venture into the world of building materials with one of the US’ most experienced players. AW has understood the importance of marketing since its founding over a century ago (“Only the rich can afford cheap windows”). As the on-staff copy and content writer I was responsible for a wide net of.

Eden Prairie, Minnesota, US

Responsible for all copy from the PayCheck Direct retail brand: B2B, B2C, print and interactive. B2C: My daily deliverables include sharp, engaging headlines for a wide range of products and promotions for email campaigns, digital content, catalogs and collateral. B2B: I created new ideas and strategic thinking through web content, blog posts, eBooks.

St Paul, MN, US

• 3M’s Corporate Ventures Group is the R&D Division’s direct line to the consumer and B2B business. I work with New Product Marketers to launch new products and monitor their growth and success. I’m responsible for.
• Manage all online, print and promotional efforts as well as analytic reporting for Research and Development’s new products group
• Plan long term strategy and implement immediate tactics to directly increase sales goals
• Direct all packaging creation, tactical strategy to final production
• Organize and direct all trade show presences
• Write all creative briefs, web copy, promotional copy, advertising, sales support, sell sheets

Duluth, MN, US

• For Cirrus Aircraft my job was to inspire would-be personal aircraft owners to take on the daunting challenge of acquiring their Private Pilot’s License and investing in the adventure of owning a Cirrus luxury plane..
• Managed content marketing, social media and Cirrus Aircraft News website.
• Wrote external multimedia communications.
• Developed marketing plans for brand building and product launches.
• Wrote internal creative brief support documents.
• Researched new audiences, competition and marketing trends.

Washington, District Of Columbia, US

Volunteer education professional with two years of classroom management and instruction to secondary students in English Language learning.

Ba, Anthropology And History

Education record