I've been creating copy in one form or another since 2000. My strengths boil down to identifying who you are trying to reach then creating a story your audience can relate to and act on. Long-form articles and blogs or web copy, email campaigns and social media, I enjoy canoodling with marketing strategists and designers to create compelling work. I’ve also had wonderful experiences both mentoring and managing writing staff -- helping them love their careers more. Expertise and SkillsCopywriting – Across digital and print channels using data-based decision-makingEngaging Content – Creating clear, concise and relevant copy Email campaign strategy – Keeping the human in dynamic tacticsEmpathic leadership – Managing and mentoring younger creatives through professional growthIndustries ExperiencedAs a kid, I loved the clips on Sesame Street where they showed industrial processes: crayons being made, peanuts becoming peanut butter, hamburger buns on a conveyor belt. I think this is maybe why my work has been heavy on the "industry" – manufacturing, construction, warehousing, logistics, industrial cannabis – but I've also been indoctrinated into aviation, fintech, banking, higher ed, retail, HR and personal health.