I'm a creative, goal oriented, data driven, perspective explorer, curious and questioner professional that love interacting with people and creating bonds. In a challenging and dynamic environment, I'm daily balancing a little of "the same old gold" with a little of "everything new again", helping brands find the communication solutions to meet their business needs.Thanks to a solid Marketing & Business Planning background I’ve been mixing data driven and creative commercial possibilities to deliver tailored and effective media solution projects. Focused on major brands from CPG, Tech and Auto industries engages me be an expert on their market, with deeper understanding on their category, business challenges and industry evolution.And here, the years working with Ad Business Insights come in handy bringing to light powerful branding and business insights from market, consumer and behavior analysis which helps not only our company’s business but also the clients’. I take for me that (among others) Empathy and Sensitivity, Ethic and Adaptability help us, at work and in life, to achieve results, gather people together and build strong relationships in a more satisfying way. That being said, let's work hard but, mainly, work smart!