Provided creative leadership, campaign planning, and strategy direction, for Product Brands and Masterbrand. Managed copy/design layout, brand custody, and identity usage. Played a key role in driving all campaigns in collaboration with key stakeholders including HR, Product marketing, agency partners, printers, and producers. Analysed market and reported on industry campaign to influence leadership’s decision-making. Spearheaded agency briefing and sign-off on all issued brief. • Designed creative communication mix across TV, radio, press, outdoor, retail, and online; launched Moreblaze data proposition revamp campaign, Mega millions Promo – Recharge, and new customer acquisition promotion campaign. • Generated over N5xxm (+6xxK GB Pounds) incremental revenue growth as well as acquired +5xxk new subscribers. • Steered brand positioning and communication by researching and executing leading practice strategies. • Initiated and tracked end-to-end- PO/payment processes to ensure prompt PO issuance and vendor payment. • Oversaw rebranding of Etisalat Nigeria to 9mobile Nigeria from naming, logo development, reveal and sustenance communication material development, and final execution across ATL, retail, and key social interactive digital platform.

Managed churn to drive retention and acquisition campaigns based on analysis of market/segment data. Presented rationale/business case for investment on identified opportunities to ensure market penetration and development to SMT. Executed SME segment strategies aligned with key business objectives to maximise market penetration, growth, and profitability. Evaluated and monitored product/segment performance by supporting SME market segment team. • Increased brand image from 0 to 10+ image attributes which resulted in acquisition of +6xxK new subscribers one year after launch by launching easybusiness millionaires hunt (Seasons I&II)- Acquisition/Equity building initiative via utilisation of radio, television, online, and roadshow sales activations.• Broadened subscriber acquisition to include business individuals, using radio, print, television, online, in-store branding, and roadshow activation which resulted in acquiring + 5xxK new subscribers within six months after the launch, exceeding business target by 30% by introducing easybusiness 2.0 new product line.• Achieved retention of +5xxK SME subscribers with an ARPU (Average Revenue Per Unit) of $8 by launching advance payment campaign - customer retention promotion.• Acquired new 1xxK businesses; exceeding target by 50% via introduction of SME Arena, an e-commerce social interactive platform.

Crafted and drafted yearly brand plan for senior management's approval. Assessed sales growth, agency briefing /ideas offering and analysed market size/share to recommend action plans. Identified opportunities and led product innovation on EPD/NPD. Managed consumer activation ideation and implementation as well as presented post campaign reporting. • Surpassed sales revenue target by +2x% within 12 months after new product development and retail launch of Wind Toilet Cleaner 500ml and 750ml SKUs with +5 image attributes, 95 percent numeric distribution, 90 percent weighted average, and exceeding expectations.• Surpassed sales revenue target by 4x% within 12 months by launching New Product Development and Retail Launch of the Passion Jelly 150 Grm SKU with +5 image attributes, 99 percent numerical distribution, 90 percent weighted average.• Achieved +2 image attributes attribute and exceeded sales revenue target by +x% within 12 months after launch via new product development and retail product launch/seeding of the Passion Hair Cream and Hair Oil.

Provided client’s interest championship/strategic innovations support. Liaised and interacted with NAFDAC on behalf of client on registration of advertising materials. Prepared contact reports on agreed materials for presentation to client in alliance. Advised on tactical marketing solution to issues based on direct response feedback from target during activations. • Improved brand's tough on stain image attribute by x% over previous year 12 months after launch by implementing ATL and activation campaign drive of Omo Door 2 Door initiative.• Attained a +5 image attribute, 9x% weighted distribution, and exceeded revenue targets by 1x% post-launch by employing road activation and ATL campaign of Sunlight detergent’s new variants in three different SKUs.• Enhanced Omo brand's makes white whiter attributes by x% utilising integrated marketing strategies.

* Innovations / Creative Leadership * Strategy/Concept input into all Agency’s briefs revert to client* Competitive market analysis report on brands using Espri software to generate AMPS analysis data* Playing a central role in proper fine tuning of ideas alongside team members and putting together agreed materials for prompt presentation to client* Collation of Direct response feedback from target during activations and advising on tactical marketing solution to issues.* Presentation of strategic offerings to client at competitive pitches * Preparation / presentation of weekly, mid & Post Campaign reports on campaigns activities (Word, Video, PPT) * Relating & liaising with media houses on behalf of client on public relations bit of campaigns; * Preparing / making available press releases, video news releases, photo reel of events and radio hypes material for media amplification purposes. * Development of fresh ideas into full proposal for new business Initiatives* Ensuring prompt signing off on agency strategy / working document upon approval of ideas by client

* Supporting the Senior Account Manager on Account Management responsibilities on Unilever's fabric cleaning activation business* TV content and activation concepts development for client's approval* Client interest championship* New business development