Olukayode Olusope Email & Phone Number

Lagos, Nigeria

Lagos, Nigeria

8Brand Africa is leading group of specialist firms with presence in several Countries, registered as 8Seconds Image and Brand Creations Limited in Nigeria. The company functions in three key areas - Brand Creation, 3D Interior Design/Construction and Digital Marketing. Responsibilities:I was responsible for business development, research, digital marketing, project management, product development and overall management of the Company's sales and marketing activities by performing the following duties personally or through direct reports:o Developing of contract for brand building projects in West Africa. Clients include MTN, Airtel, Coca-Cola, Green Russets, etc.o Providing strategic direction and client management for Brand Identity Definition, Product Naming Projects, Launching Campaign Development, Website Development, TVC Conceptualization, Documentary Conceptualization, and Developing of Marketing Campaigns for Airtel Business Enterprise Solutions.o Developing and implementations of entire chain of digital marketing strategy o Submit tenders and contract and implemento Oversee company secretariat task with respect to filling Corporate Affairs documentKey Accomplishments:· I developed and implemented Product innovation, product renaming, branding, go-to market strategy and marketing communication for Airtel Business · Pitched and won contracts worth over N200million from MTN, Airtel, etc.· Ad-hoc projects for companies in Financial services (example Improved FBN social media, redefining Fidelity Bank SME forum)· Proposed, presented, negotiated new business proposals, including place branding of POWA Shopping Complex, a 56-store unit in Lagos for MTN.· Concept marketing for Coca-Cola/MTN Joint Promotion for Coke Studio.

Lagos

The Knowhouse is a group of consultants passionate to address today's corporate business challenges through innovative and creative solutions that add value to every part of the value chain. Its mission is to transform lives, organizations and nations through the amplification of knowledge and experiential platforms. The company specializes on new age learning, development and strategy consultancy.Responsibilities:o Developed and implemented marketing, branding and go-to market strategy for companies to build and grow its brand presenceo Content development for print, audio-visual and digital platforms for clients, especially Law Paviliono Provided strategy consulting on marketing to a range of clients. Clients include National Insurance Commission, Credit & Business Information Ltd, Law Pavilion, etc.o Leading consulting teams to provide training and strategy consulting to corporate organizations, including Insight Communications, Media Perspectives, SO&U, TBWA, 141 Worldwide, Rosabel Leo Burnett, Lowe Lintas, Fuel, etc.Key Accomplishments Clients consulted for include:· Business School Netherlands - working with this global MBA degree provider to develop promotional strategies to increase enrollment and community engagement online and offline· Howes Consulting Group - working with the international consortium on several live projects including the corporate transformation of a major financial services brand.· Law Pavilion- (Legal Software) Developed strategy that grew business from 5million to over 40 million in 3 years, product development, moved from 20 staff to 110· Several other clients include National Insurance Commission, Abuja, Credit & Business Information Ltd (Lagos)

Lagos Nigeria

• Created a completely new Department for Strategy and New Business, identified star talents, recruited team, set up work processes and systems; oversee and provide leadership to the composed team• Piloted the evolvement of strategic directions to ensure that agency provides the best possible strategic thinking, account management and creative solutions to clients including Nigerian Breweries – (Star, Maltina), Unilever (Blue Band, Close-Up, Pepsodent, Omo, Sunlight, Annapurna, Lifebuoy), Federal Government of Nigeria (NIMC, U-tin, Joint Tax Board), Chi Drinks and Snacks, Bajaj, etc. Lead agency teams in creation of new opportunities among existing businesses • Prospected new businesses; coordinating and leading pitches including Keystone Bank, Promasidor (Cowbell Milk), Coca-Cola, etc.• Coordinated agency’s response to Request for Proposal (RFP), Expression of Interests (EOI) and preparation of agency Business Proposals to Public Sector Clients, including National Identity Management Commission (NIMC), Securities and Exchange Commission (SEC), Central Bank of Nigeria (CBN) etc• Won several key new accounts, including: Afrabchem Plc, Telnet Group/Paycom, G-Tide Mobile Handheld, Nigerian-German Chemicals, Sunkist, Smile LTE Broadband)• Supervised media relations and agency publicity while directly reporting to Executive Board Vice-Chairman• Proactively organised strategic trainings across departments

Lagos, Nigeria

o Prospected new businesses; lead pitches, and created new opportunities among existing businesses o Engaged in oversight functions on Strategy, research and business model development for clients (Globacom, Nokia, Unilever, Lipton, Knorr, FIRS, Reckitt & Benckiser, Shell, Grand Oak, Calypso, St. Lauren etc.) Key AccomplishmentsWon the following fresh accounts for the agency through aggressive prospecting and marketing. Projects include:· Nigerian Rebranding Project (Presented to the President of the Nation at Abuja)· Nigeria at 50 Project· PDP Values Campaign· National Identity Management Commission- launch of new national identity scheme project· UBA Metropolitan- launch of a range of new products· E-Tranzact· Relaunch of Ford Motors to the Nigerian Market· Portland Paints · LAGBUS Branding

Lagos, Nigeria

Responsibilitieso Managed the interface between marketing communication consulting giant and blue chip clients (Globacom, Coca-Cola, UBA Group, UBA Metropolitan Life, Chevron, Chams, Supercard, Card Centre)o Provided leadership and integrated the efforts of a cross-functional team spanning consumer research, creative planning, photography, models, advertising design, media, web, PR and sports marketingo Supervised operational activities relating to reporting, billing and accounting procedures; generating briefs and follow up, conducting meetings and presentations, account planning, supervision of over 25 TV Commercial productions, liaising with suppliers, models, photographers, brand ambassadors, and so ono Resolved crisis arising with Clients exploitation of brand ambassadorship rightsKey Accomplishments · Led multinational IMC campaign for repositioning Glo brand, "Rule your world" with 16 TVCs etc., which won LAIF awards, and eased the Telco brand's penetration into other African countries.· Won the highly coveted Agency Staff of the Year Award; · Launched Coca Cola Think Positively Corporate Campaign· Launched several offerings including Chevron Estate, which sold off within 3 months, etc.

Lagos, Nigeria

o Operational management of advertising development for clients (Stallion Group, Stallion Rice, Honda Place, Termex Limited, and Volkswagen)o Prospected for new businesses and led agency pitches at Central Bank of Nigeria (Abuja) and Milton Solutions Group

Maryland

o Developed content, edited, proof-read and supervised design and print processes for several corporate journals within the oil and gas industry (NAPETCOR, NETCO News, NAPIMS News, Schlumberger's Naija Drum)o Managed relationships in delivery of world-class creative designs for key clients (NNPC, NETCO, NAPIMS, Schlumberger, Shell, Access Bank, etc.)o Single-handedly prospected and won First Bank Christmas Card Design and printing.

o Edited publications and in-house journals, quality control and supervision of print processo Taught Basic English and Business Communication courses to First year undergraduates.o Public relations work- media relations and stakeholder engagement

Executive Certificate In Digital Marketing

Advanced Certificate, Conceptualization And Storytelling

Masters Of Sales, Selling Skills And Sales Operations

Advanced Certificate, Account Planning And Strategy

Certificate, Coaching Leadership Programme

Certificate, Copywriting

Pgd, Mass Communication

Bachelors Of Arts, Dramatic Arts, Second Class Upper

Activities and Societies: ECU, Member Dramatic Arts Students Association (DASA) Financial Secretary

Executive Certificate, Digital Marketing

Masters In Business Administration