Formulation and implementation of marketing strategies and campaigns.Developing and managing the marketing department's budget.Generating new business leads.Overseeing the creation and distribution of content across all marketing channels.Promoting the brand at outreaches, trade shows, and major industry-related events.Working with Development, Operations, and Sales Teams for product/business development.Staying abreast of emerging marketing strategies and trends.Increasing brand awareness and share of voice.Managing the brand properties and ensuring brand consistency across all channels.Managing the marketing department's staff.Preparing and presenting monthly, quarterly, and annual reports to the CEO.

Designed and implemented strategies for Marketing campaigns across B2B and B2C product portfolios.Coordinated and aligned marketing campaigns with sales activities.Developed and optimized marketing budget.Managed integrated marketing communications for all campaigns and brand touchpoints.Measured and reported insights from the performance of marketing campaigns.Deployed monitoring and listening tools for business intelligence (market trends and competition)Leveraged online and offline events to build new business relationships.Identified opportunities to reach new market segments and expand market share.Worked with development teams to achieve market-ready products and optimize user experience.Managed communication with internal and external stakeholders.

- Developed content that attracted qualified leads to Sidmach platforms (including blog posts, whitepapers, eBooks, Product Fliers, Product Brochure, Case Studies, Customer Stories, reports, newsletters, infographics, etc.).- Led Corporate Communication Strategies and Campaign, as well as liaison with external media.- Ensured consistency of on-brand content in terms of style, quality, and tone of voice, optimized for search and user experience for all channels of content.- Mapped out a content strategy that supported and extended marketing initiatives, both short and long-term.- Developed a functional content calendar throughout the enterprise verticals, defining the owners in each vertical to particular persona groups.- Grew marketing-qualified leads, by generating site traffic through the creation of landing pages, and other lead generation content.- Optimized marketing automation and lead nurturing processes through email and social channels.- Established closed-loop analytics with sales to understand how our inbound marketing activity turns into customers.- Developed a standard for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.- Leveraged market data to develop content themes/topics.- Executed a plan to develop assets that educate customers and leads to critical behavioral metrics. - Worked closely with the Graphic Artist/Digital Media Executive on all creative, branding and content initiatives to ensure a consistent message across channels.

- Managed Top Level Corporate Clients.- Led innovative, creative and effective PR strategy sessions/campaigns for both digital and traditional media.- Built and developed strong business relationships with a number of current and prospective clients.- Provided regular updates to clients on the progress of customer service projects and campaigns that directly affect each client.- Coordinated internal projects, utilizing resources to achieve maximum productivity.- Experimented with emerging trends in new media- Regular tasks included research, writing, editing, and proofreading, and web content creation.- Organized necessary meetings to progress teamwork on projects. (weekly, daily as appropriate)- Managed the delivery of the agreed road map items, specifically as applies to the project and outlined within the charter.- Utilized social and digital media tools for client projects.

Social Media AdministrationDigital Media Strategy and MarketingManagement of Company's Radio ProgramBrand Management for the companyMonthly Newsletter PublicationWebsite Administration - www.realtypointltd.comHandling of Company's Public RelationsContent Development for Company's media activitiesAdministration of company's business blog - nigeriarealestatehub.com