Overseeing SEO projects: Any company that has an online presence should implement some kind of SEO strategy and this is the primary responsibility of a digital marketing consultant. It may not be down to them to do all of the legwork for the SEO, but instead, carry out SEO audits. Web design: When it comes to web design, the role of the digital marketing consultant is to ensure the right message is being conveyed and that it creates the right user experience. How a person feels about a website when they visit is paramount, especially when making a first impression. If a customer visits a website and feels that not much effort has been made and that it looks pretty slapdash, they’re going to have the same impression about the company. It's the role of the digital marketing consultant to draw them to the site and make it so useful and user-friendly that they never want to leave. Social media: Social media marketing is massive due to the sheer numbers that use social media sites daily. Facebook alone has more than 1 billion users. Add those to the Twitter and Instagram users and all the other global ones dotted around the world, and that’s one heck of a lot of people. Marketing via social media is probably one of the most effective ways to advertise these days, but you need the expertise of the digital marketing consultant to pull it off. Overseeing advertising campaigns: Advertising is a full-time job, so rather than spend all day concentrating on that, the role of the digital marketing consultant is more to oversee any campaigns. They are also heavily involved in deciding where to spend money advertising.