Olusegun Onabote is an Experienced Creative Professional and Brand strategist, with ~8 years of experience in business incubation & branding, entrepreneurship and nation building; a Serial Entrepreneur.He is the Creative Director, Segbot Creative; a branding and communication agency with some top projects to her name.Some of the Brand Projects include several United Nations projects like Gender Mainstreaming in Higher Education and currently, United Nations call for Papers amongst others; Covenant University - Town and Gown, Covenant University United Nations(CIMUN). Also top on the list is the RCCG Archive Project of documenting the Church history and historical materials ranging from institutions to departments.He also handles brands for several Multinationals like Volition Capital, Volition Blue, Kingz Logistics (Texas, US), Legacy Builders Academy (Nigeria, UK), Franomo Events, FineCoat Paints and so many others, just to mention a few.He is an emancipator and founder of Light Up Campaign, a movement setup to groom the younger generation and bring to the knowledge of truth through various campaigns and empowerment at Schools(various levels), slums and various places.He also speaks at various engagement on the concept of Personal Branding/Grooming and Business Branding.