Oluwadamilola Ayinde Email and Phone Number
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✰ Hi there! I'm Oluwadamilola Ayinde, a seasoned Marketing Communications Professional on a mission to unleash the true potential of marketing communications for individuals and brands, all while having a great time doing it! With over 13 years of experience across the Telecommunications, Media, Advertising, Health, and Pension industries, I've cultivated a versatile skill set in strategic brand management, corporate communications, and stakeholder engagement.Currently serving as a Brand Manager at Nigeria's second largest Pension Fund Administrator, ARM Pensions, I develop and implement comprehensive brand strategies to enhance visibility, equity, and recognition. Meticulous market research and analysis drive my efforts to identify emerging trends, monitor competitors, and understand consumer insights, ensuring our brand remains responsive and competitive. Moreover, my skills in fostering media relationships and executing targeted PR campaigns bolsters our brand image and reputation, while proactive brand assurance measures maintain consistency across all touchpoints.Previously, as Corporate Communications Officer at Fidelity Pension Managers, I devised communication strategies to enhance resilience and drive growth. Spearheading initiatives like business continuity planning and enterprise risk management showcased my commitment to safeguarding organisational interests and fostering stakeholder trust. Managing media relationships and orchestrating marketing campaigns heightened brand resonance and deepened customer engagement.In Digital Marketing, my tenure at Etu Odi Communications involved steering strategies for renowned brands (like Hi-Malt, 33-Export Lager Beer, Wontra Travel, More Beer and Mama Cass), amplifying their online presence and fostering meaningful connections with audiences. At TVC Communications (owners of TVC News, Max FM, Adaba FM), I championed digital initiatives, fostering brand loyalty and engagement across subsidiaries.Rooted in experiences as a Radio Presenter, Student Journalist, and Programme Coordinator, my passion for storytelling and community engagement remains deeply ingrained. As I chart forward, I'm committed to leveraging my expertise to drive impactful change, embrace innovation, and shape compelling narratives. Let's connect and explore opportunities for collaboration and mutual growth in brand management and communication.✔ And hey, don't forget: "think globally and act locally." Let's make an impact together! ✔
Citizens Pensions Limited
View- Website:
- citizenspensions.com
- Employees:
- 38
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Head, Corporate CommunicationsCitizens Pensions LimitedLagos, Nigeria
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Brand Manager, Marketing & Corporate CommunicationsAsset & Resource Management Holding Company (Arm Holdco). Mar 2022 - PresentLagos, Nigeria✯ ✰ Strategic Brand Management:• Develop and implement comprehensive brand strategies to enhance brand visibility, equity, and recognition.• Conduct market research and analysis to identify emerging trends, competitor activities, and consumer insights.• Sustain brand positioning, messaging, and value proposition to ensure consistent brand representation across all touchpoints.✯ ✰ Public Relations:• Develop and execute PR campaigns to enhance brand image and reputation.• Foster relationships with media outlets, journalists, and influencers to secure media coverage and maximize brand exposure.• Monitor and manage brand mentions in the media, addressing any potential issues or crises proactively.✯ ✰ Media Relations:• Serve as the primary point of contact for media inquiries, interview requests, and press releases.• Cultivate relationships with key media contacts to generate positive media coverage.• Collaborate with internal teams to create compelling content for media outlets, ensuring alignment with brand guidelines.✯ ✰ Brand Assurance:• Maintain brand consistency and integrity across all marketing and communication materials.• Develop and enforce brand guidelines and standards, ensuring adherence across all departments.• Conduct regular brand audits to identify any deviations and recommend corrective actions.✯ ✰ Stakeholder Engagement:• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.• Collaborate with internal teams to develop effective communication strategies for engaging stakeholders.• Represent the brand at industry events, conferences, and trade shows, showcasing our unique value proposition. -
Corporate Communications Officer (Team Lead)Fidelity Pension Managers Oct 2017 - Mar 2022Lagos, Nigeria• Led a team of professionals in the Corporate Communications Department to develop and implement effective communication strategies and activities.• Managed relationships with key media industry stakeholders, internal and external, to ensure proper dissemination of communication and public relations efforts.• Maintained a strong brand presence for Fidelity Pension Managers through impactful publications, social media presence, and branded merchandise.• Collaborated with other team members to develop and optimize an integrated digital marketing plan to support the promotion of the Fidelity Pension Managers brand.• Ran effective marketing communication campaigns that conveyed key messages, unique selling points, and brand collateral to the target market.• Managed corporate events, both internal and external, in alignment with the marketing communications strategy.• Worked closely with the Creative Design Specialist to develop and maintain brand and style guidelines.Committees and Projects:• Business Continuity Planning• Enterprise Risk Management (ERM)• Pension Transfer Window• Project Lead for New Website -
Head (Team Lead) Corporate MarketingPathcare Laboratories (Now Synlab Nigeria) Sep 2015 - Aug 2016Lagos• Developing and managing the operational budget for marketing activities, ensuring optimal allocation of resources for maximum impact.• Leading brand management efforts to develop and maintain the corporate image and reputation of the company through a well-defined process.• Coordinating public relations and advertising activities, ensuring consistent messaging and effective communication with our stakeholders.• Collaborating with PR companies to manage the implementation of public relations initiatives aligned with our marketing strategy.• Coordinating and overseeing all marketing campaigns and programs, such as "Know Your Numbers," to drive awareness and engagement.• Managing PathCare's social media platforms by ensuring regular updates and posting credible, valid, and relevant information.• Organizing and coordinating marketing events for the company, including doctors' forums, AGPMPN, CSR initiatives, conferences, and other relevant events.• Conducting market surveys and monitoring competitors' activities to stay ahead of the market and identify opportunities for growth. • Leading and coordinating the corporate marketing team, ensuring the successful implementation of the marketing plan. • Providing regular reports on marketing activities to management, highlighting key performance metrics and insights.• Ensuring standardized marketing communication materials/souvenirs are readily available for distribution at all locations and events.• Planning and managing internal communications to enhance employee awareness of corporate direction, mission, aims, and activities. -
Digital MarketerEtu Odi Communications 2014 - 2015Gra, IkejaDuring my time at Etu Odi Communications, my role encompassed some of the following responsibilities:Online Research and Analysis: Monitored current trends, brand performance, and competitors online to gather insights and develop effective strategies.Brand Management and Communication: Collaborated with clients to manage and enhance their brand image and ensure consistent messaging across various communication channels.Digital Marketing: Executed SEO strategies, optimized social media platforms, and implemented link-building activities to improve online visibility and drive website traffic.Content Development: Crafted engaging articles and developed compelling web and social media content to promote brand awareness and engage target audiences.Marketing and Business Development: Contributed to the development of ideas, prepared proposals, and presented marketing strategies to clients, fostering business growth and cultivating strong client relationships.Online Management of Social Media Channels and Website: Oversaw the day-to-day management and development of editorial content on social media platforms, actively interacted with online communities, and utilized social media monitoring tools to track conversations and metrics.Additional Details:Successfully managed brands such as Mama Cass Restaurant, 33 Export Lager Beer, Wontra Travels, First Bank, and Hi Malt, resulting in enhanced brand reputation and increased customer engagement. -
Digital/Marketing ExecutiveTvc Communications Feb 2014 - Nov 2014LagosHere are some of the duties I carried out as the only digital marketer at that time:☞ Help lead Digital marketing strategy for the company subsidiaries- TVC news, TVC Entertainment, Radio Continental as well as Unique FM and Adaba FM.☞ Provision of social media analysis based on measurement and tracking☞ Management of social media pages of individual programmes and that of the TV stations- TVC News, TVC Entertainment , TVC News Nigeria as well as Radio Continental.☞ Proactively identifying digital marketing trends and potential issues within the industry and much more -
Customer Care RepresentativeMtn Nigeria 2011 - 2014Vgc, Lagos, Nigeria☛ Resolve customers' service or billing complaints by performing activities such as refunding money and adjusting bills.☛ Education of an average of about 100 to 190 customers per shift (about 25,000 a year) on company products and services☛ Check to ensure that appropriate changes were made to resolve customers' problems☛ Refer unresolved customer grievances to designated departments for further investigation☛ Obtain and evaluate all relevant information to handle product and service inquiries -
Radio PresenterRadio Nigeria ☛ ✯Treasure 98.5Fm Port Harcourt Mar 2010 - Feb 2011Rivers State, Nigeria☛ Hosted a radio programme that still focuses on the community-based change projects that National Youth Service Corps (NYSC) members undertake in the 23 local governments in rivers state.☛ Sourced for news content for the same programme and assisted the programme producer☛ Identified and interviewed the News-makers and influencers relevant to the programme
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Student Journalist/ ReporterCampuslife- The Nation Newspapers Dec 2007 - Dec 2009Lagos✯ ✰ Reported events and news from the University of Lagos to the paper✯ ✰ Wrote articles for The Nation and reported campus news
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Programme CoordinatorMicrobiology Graduating Students (Unilag) Jan 2008 - Dec 2008University Of Lagos, Lagos, Nigeria☞ I was the coordinator of Graduating with A Difference (GWAD) Programme; the programme of activities for graduation; The Symposium, Beach Party, departmental week, excursion and Barbecue night
Oluwadamilola Ayinde Skills
Oluwadamilola Ayinde Education Details
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Simon Page College Of MarketingDme: B -
Mass Communication/Media Studies -
Fate FoundationEntrepreneurship/Entrepreneurial Studies
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National Broadcast Academy (Frcn Training School)Basic Presentation - Radio And Television Broadcast
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Microbiology, General
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Kayd Tutorial Centre
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King'S College LagosHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Oluwadamilola Ayinde
What company does Oluwadamilola Ayinde work for?
Oluwadamilola Ayinde works for Citizens Pensions Limited
What is Oluwadamilola Ayinde's role at the current company?
Oluwadamilola Ayinde's current role is Head, Corporate Communications.
What is Oluwadamilola Ayinde's email address?
Oluwadamilola Ayinde's email address is da****@****ail.com
What schools did Oluwadamilola Ayinde attend?
Oluwadamilola Ayinde attended Simon Page College Of Marketing, University Of Lagos, Fate Foundation, National Broadcast Academy (Frcn Training School), University Of Lagos, Kayd Tutorial Centre, King's College Lagos.
What are some of Oluwadamilola Ayinde's interests?
Oluwadamilola Ayinde has interest in Events Planning, Civil Rights And Social Action, Politics, Volunteering And Social Media Research, Education, Environment, Meeting People, Speaking, Human Rights, Health.
What skills is Oluwadamilola Ayinde known for?
Oluwadamilola Ayinde has skills like Public Relations, Social Media Marketing, Social Media, Marketing Communications, Management, Advertising, Marketing, Leadership, Digital Marketing, Market Research, Teamwork, Public Speaking.
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