- Spearheaded the development and execution of email and SMS marketing strategies for multiple e-commerce DTC and B2B clients, resulting in a 25% increase in customer engagement and a 20% increase in conversion rates.- Managed end-to-end client email marketing strategies, including strategic planning, execution, and analysis.- Developed monthly email calendars aligned with client promotions, events, and updates, ensuring timely and relevant communications.- Refined audience segmentation strategies to enhance engagement and deliver personalized messaging, leading to a 30% improvement in open and click-through rates.- Designed and developed email templates using Figma and SMS messages focused on driving customer conversion, engagement, and retention.- Conducted thorough email audits across various ESP platforms, providing recommendations for improving acquisition, program health, deliverability, automation, and campaign strategies.- Optimized lead capture mechanisms, including pop-ups, resulting in a 15% increase in list growth.- Collaborated with internal teams to drive lead-capture recommendations across brand websites and marketing channels, funnelling efforts into email and SMS campaigns.- Managed and analyzed key acquisition metrics, achieving a 20% increase in conversions through targeted segmentation strategies.

- Developed high-converting copy for email campaigns, sales pages, and Ad copies resulting in increased conversion rates and sales.- Conducted in-depth research on target audience, market trends, and competitors to create persuasive copy that resonates with the intended audience.- Collaborated with cross-functional teams including marketing, design, and product development to ensure consistent messaging and branding across all copywriting projects.- Conducted thorough editing and proofreading of all copy to ensure accuracy, grammar, and consistency with brand guidelines.- Stayed updated with industry trends, copywriting best practices, and marketing strategies to continuously improve copywriting skills and deliver results-oriented copy for clients.- Give marketing strategy advice to increase sales