I am a seasoned Marketing and Business leader with over 15+ years of experience leading innovative marketing strategies to build iconic brands, market share growth and drive ROI. I possess a strong track record in brand management, revenue growth, digital transformation and data analytics with deep knowledge of the Africa and Emerging markets. My approach to excellence having worked on various global and local brands is using data insight to develop innovative integrated marketing campaign strategies that cuts across various target audience at the most effective cost. This has enabled me to lead three successful new product launches that resulted in expansion into other African markets, increased brand love and double digits market share increase.I continuously thrive to build a purposeful and passionate team that quest for excellence and efficiency while building a culture of team collaboration. I have led various team of talented and innovative marketers who think outside of the box which has led to several awards and business operational excellence.I enjoy sharing ideas and best practices with various thought leaders within and outside the industry. I am very intentional about continuous learning and seeking knowledge about trends and insight that can improve productivity of the business, my team and help me stay ahead,
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Chief Operating OfficerPoke LtdNigeria
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Chief Operating Officer/Chief Marketing OfficerScout Media Apr 2023 - PresentLagos State, Nigeria- Developed and executed innovative social media campaigns, driving a 50% increase in brand visibility.- Spearheaded successful launch of new products, resulting in 15% revenue growth for Ignition Holding.- Streamlined business operations, achieving a 10% cost reduction through strategic restructuring and optimisation.- Optimized P&L for all business units, achieving a 20% cost reduction while maintaining service quality standards- Increased agency's billing by 25% within six months through dynamic online/offline brand strategies for clients.- Led data-driven campaigns across various touchpoints, leveraging consumer insights to achieve significant growth.- Mentored & coached marketing teams, resulting in a 20% improvement in overall team performance and efficiency.- Led comprehensive analysis leading to a 15% improvement in overall operational efficiency across all departments -
Executive Director/Board MemberAssociation Of Advertising Agencies Of Nigeria Dec 2021 - Dec 2023Lagos, Nigeria- Orchestrated a 50% revenue surge and ensured a 95% increase in subscription compliance within one year.- Achieved the organisation’s highest 15% net surplus in 16 years, elevating brand equity and relevance scores.- Developed a comprehensive training framework, enhancing members' capabilities and industry knowledge.- Spearheaded strategic advocacy programs, resulting in positive policy changes benefiting the advertising industry.- Managed effective communication strategies to garner positive press coverage & enhance the AAAN's reputation.- Cultivated relationships with government bodies, regulators, and industry leaders to advocate for positive change. -
Marketing DirectorDlk Group (Oil & Gas And Manufacturing) Jun 2020 - Nov 2021Lagos, Nigeria- Achieved a 25% increase in billing for communication business, generating N8billion in business value.- Successfully launched three new products: Chicken Sausage, Minced Chicken, and Chicken parts.- Optimized marketing investment, achieving 30% productivity improvement through strategic partnerships.- Achieved double-digit growth in the Agritech business through innovative product expansion and distribution.- Managed marketing functions for a diversified group, driving brand awareness & business growth across sectors.
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Head Consumer Engagement, Media & Agency RelationsMondelēz International Jan 2015 - Mar 2020Nigeria- Designed marketing programs focused on achieving measurable objectives and driving consumer action.- Orchestrated successful personalisation strategy, yielding a remarkable +43pt ad recall in brand lift study.- Received achievement award for extraordinary contribution to surpassing business result targets 2018.- Led brand marketing communication strategy, driving brand equity and volume growth across West Africa.- Managed media strategy, negotiations, and budget, ensuring ROI and productivity alignment with company goals. -
Consumer Engagement, Media, Agency Relations, West AfricaMondelēz International Jan 2015 - Mar 2020Nigeria- Initiated the brand marketing communication and media strategy for Cadbury brands across West Africa, resulting in a significant increase in brand equity and growth, achieving both volume and value targets.- Ensured robust brand health across all categories through a comprehensive understanding of consumer behaviour, brand positioning, and media habits, leading to integrated and innovative marketing strategies across offline and online touchpoints.- Guided the process of media strategising, planning, budgeting, negotiations, and sponsorships across offline and online platforms in West Africa, meeting key performance indicators (KPIs) and driving optimal ROI.- Managed budget allocation across above-the-line (ATL) and below-the-line (BTL) marketing activities, ensuring monthly tracking and high spending efficiency in alignment with company objectives and profit and loss (P&L) targets.
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Marketing Communication & Media ManagerCadbury Nigeria Plc Nov 2012 - Dec 2012Lagos, Nigeria-Collaborated with Creative, Media, PR, and Activation teams to execute 30+ integrated marketing campaigns.- Executed award-winning media strategy, securing Brand of the Year in Ghana for Richoco with 20% sales growth.- Established plans for brands to actively connect with target audiences on digital platforms & build brand affinity- Analyzed data to inform media channel selection, content creation, and campaign targeting to maximise impact.- Achieved 15% NR growth for Tomtom in a declining category through innovative media sponsorship & campaigns. -
Senior Brand Manager, BournvitaCadbury Nigeria Plc. Nov 2011 - Dec 2012- Increased consumer engagement is reflected in a 30% rise in trade and consumer promotions participation.- Elevated brand health metrics, securing mental leadership with target consumers, reflected a 25% increase.- Utilized Nielsen data insights to identify opportunities and develop strategies for enhanced brand perception.- Spearheaded marketing initiatives that drove significant sales increases for Bournvita & its product extensions.- Led the development of communication strategies, achieving high top-of-mind awareness and increased visibility.
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Head, Media Planning & StrategyMediareach Omd Mar 2011 - Nov 2012Nigeria- Developed annual and quarterly media strategies and plans for leading brands such as Reckitt (Dettol, Mortein, Airwick) and Indomie, ensuring alignment with client objectives and budget constraints.- Evaluated competitive spending and share of voice to maintain client dominance in the market, implementing efficient media buying strategies to maximise ROI.- Achieved measurable ROI and media effectiveness across all brands by aligning media activities with predetermined KPIs and budgetary targets.- Recommended effective media vehicles and platforms to optimise brand exposure and communication objectives, enhancing brand visibility and market penetration. -
Manager ( Brand & Account Management)Insight Publicis Apr 2007 - Mar 2011Nigeria- Coordinated and developed integrated marketing communications strategy for leading brands such as Glaxo Smith Kline (Lucozade Boost, Ribena, Macleans, Sensodyne), Sterling Bank Plc, Total Nigeria Plc, Visafone Communications, British American Tobacco, Honeywell Foods, resulting in a 15% increase in brand visibility and a 10% growth in market share across diverse industries.- Conceptualized annual brand plans aligned with client objectives, market trends, consumer insights, and competition analysis for all client brands and businesses, increasing customer loyalty.- Translated client briefs into comprehensive through-the-line strategy proposals, inspiring creative excellence from the creative team and exceeding client expectations.- Managed budget allocation and negotiations with clients, ensuring both the client and agency received value for money and a strong return on investment (ROI), achieving a 30% increase in ROI across all marketing initiatives. -
Senior Account Executive - Brand & Account ManagementHunters Advetising Ltd. Feb 2004 - Mar 2007Nigeria- Collaborated with the Account Manager to develop strategic marketing and brand communication campaigns for prominent accounts such as Investment Banking Trust Company (IBTC), Michelin Tyres, and Sharp, resulting in a 20% increase in brand awareness and market penetration.- Expanded consumer activations and roadshows for renowned brands like Panasonic, SHARP, and AKIRA, achieving a 25% increase in product visibility.- Managed the media planning process and internal client briefing of jobs, ensuring seamless coordination between account teams and creative departments, resulting in a 30% improvement in project turnaround time.- Participated in seasonal market visits and monitored media to gather insights on market trends and competitor activities, providing valuable data for strategic decision-making.
Oluwakemi Fabusoro Education Details
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Digital Marketing -
Digital Marketing
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Harvard Business SchoolMarketing/Management, Business, Sales -
Mass Communication -
Senior Secondary School Certificate, Federal Government Girls College, Oyo State
Frequently Asked Questions about Oluwakemi Fabusoro
What company does Oluwakemi Fabusoro work for?
Oluwakemi Fabusoro works for Poke Ltd
What is Oluwakemi Fabusoro's role at the current company?
Oluwakemi Fabusoro's current role is Chief Operating Officer.
What schools did Oluwakemi Fabusoro attend?
Oluwakemi Fabusoro attended Digital Marketing Institute, Digital Marketing Institute, Harvard Business School, University Of Lagos, Senior Secondary School Certificate, Federal Government Girls College, Oyo State.
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