Oluwatobi (Tobi) Adekunle Email and Phone Number
Oluwatobi (Tobi) Adekunle work email
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Oluwatobi (Tobi) Adekunle personal email
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Tobi is a growth and marketing professional with an exceptional track record in digital & performance marketing, product marketing, growth marketing consumer behaviour analysis, marketing communications, and perception and brand management for tech startups and enterprise organisations. He has over ten years of experience working across digital and traditional marketing in different industries from financial technology, Advertising Technology, Electronic commerce, Health-tech and Edu-tech he has managed over £100 million in marketing spend. Tobi is adept at using digital and offline marketing strategies and tools for driving measurable business-worthy goals, be it sales, leads or perception change and customer loyalty. In his spare time, he loves sharing knowledge and mentoring people.SpecialisationMarketing StrategyProduct Marketing Growth MarketingDigital Marketing Performance Marketing
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Manager, Product Marketing And CampaignMobysoftManchester, England, Gb
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Marketing Campaign ManagerMobysoft Aug 2024 - PresentManchester, GbMobysoft is a Manchester-based data insight and predictive analytics provider to the social housing sector. Their market-leading platforms, RentSense and RepairSense, use cloud-based predictive technology to provide recommendations and optimise workflows for over 2m tenancies across 180 social housing providers. Both products help reduce income officer workload and ensure tenants are receiving the support they need, which reduces evictions and improves tenant welfare for the more vulnerable in society. -
PartnerGrowthskooluk Aug 2022 - PresentGrowthSkool was started with a singular mission to revolutionize digital education in Africa by bridging the gap between theoretical knowledge and practical execution in Marketing and Data. -
Senior Marketing ManagerOcasa Homes Dec 2022 - Aug 2024Manchester, GbOcasa provides affordable housing to local communities, offering consistently well-managed and quality living at affordable rents. At Ocasa I developed, implemented, and managed comprehensive marketing strategies that resulted in a 130% increase in website traffic, a 43% growth in lead generation, a 5x ROI on key campaigns, a 30% sales growth through cross-functional collaboration, and a 70% lease-up rate for newly acquired properties, while aligning initiatives with business goals, collaborating with cross-functional teams, utilizing market research and data analytics to refine campaigns, tracking KPIs, and providing regular performance reports to leadership. -
Head Growth & Product MarketingSterling Bank Plc Aug 2022 - Aug 2023Lagos, Lagos, NgI lead growth and marketing for digital products at Sterling working with the digital technology group and product organisation. I manage products across different verticals, of payments, lending, investment and SME. My primary responsibility here includes developing and implementing a data-driven marketing campaign that drives customer acquisition, customer conversion, customer retention and lifetime value. -
Marketing Manager - Nigeria & Africa RegionEskimi Feb 2022 - Jul 2022Vilnius, Lithuania, LtI was in charge of driving product marketing activities for Eskimi products (DSP) in Nigeria and Africa. Implementing marketing and growth strategies that helped in acquiring enterprise customers and improving retention by over 20%. I implemented a growth initiative that contributed over 40% to global revenue generated. -
Growth And Marketing ManagerWalify Jul 2020 - May 2022I led growth at Wallify, Wallify is a leading wallet platform for sport betting companies in Nigeria. I developed a growth strategy that helped improved customer acquisition and grew revenue by over 60% in less than 8 Months. I created a growth hacking strategy that grew LinkedIn followership by over 2000% in less than 6 months. I also developed a Marketing Partner strategy where he signed up various resource partners for Walify. I also cut down marketing spending by 60% when he introduced referral marketing and point rewards for partners. -
Manager, Product MarketingIkeja Electric Jan 2020 - Jan 2022Ikeja, Lagos, NgLed the development and execution of digital marketing strategies, including a comprehensive product marketing roadmap and campaigns across web, SEO/SEM, email, social media, and display advertising, which resulted in an 18% revenue growth in nine-figure sales, while aligning marketing communications with business objectives and reporting performance to executive management. -
Head Of MarketingSidmach Technologies Nigeria Limited Jul 2019 - Dec 2019Alausa, Ikeja, Lagos, NgLed the adoption of digital solutions across different verticals of healthcare and education. Driving product adoption for Sidmach EdTech solution (SmartSchool). Implemented marketing strategy for Luminate - a learning management solution. Developed the digital strategy roadmap for the company’s business model and strategic growth plan which resulted in revenue stabilization in 2019. -
Assistant Marketing Manager - Head Digital & Product MarketingSidmach Technologies Nigeria Limited Jan 2018 - Jul 2019Alausa, Ikeja, Lagos, NgI was in charge of the digital channels, leveraging new media to drive customer acquisition for the company's lead product, a school management solution and improving retention.
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Digital Marketing ManagerSidmach Technologies Nigeria Limited Aug 2016 - Jan 2018Alausa, Ikeja, Lagos, NgPlanned, developed, and executed digital marketing campaigns across SEO/SEM, email, social media, mobile, and display channels, while managing Sidmach's online presence, increasing brand awareness, driving conversions, ensuring integrated communications, evaluating customer and market data, adopting emerging technologies, collaborating with agencies, and optimizing spend and performance, all within budgetary control.
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Digital Marketing ManagerKonga Online Shopping Ltd Jan 2015 - Aug 2016Lagos, NgI developed, evaluated and optimised campaign performance by analysing spend, conversion rates, and revenue, adjusting keyword bids for optimal positions, reallocating budgets to prioritise high-converting campaigns, and conducting ongoing keyword discovery and optimisation using SQRs, competitive analysis, and keyword tools; enhanced ad copy and landing pages for improved conversion, managed display network placements, generated new paid search campaigns, and implemented digital marketing strategies to stay abreast of industry trends, all while maintaining a higher ROI, optimizing costs, and consistently measuring and reporting PPC campaign results against established ROI and KPI goals. -
Digital Marketing | Seo SpecialistKonga Online Shopping Ltd Jun 2015 - Jan 2016Lagos, NgConducted comprehensive research and analysis of SEO strategies and competitor advertising links, implemented SEO recommendations, developed and executed a link-building strategy, collaborated with the development team to ensure SEO best practices in new code, worked closely with editorial and marketing teams to drive SEO in content creation, and recommended enhancements to website architecture, content, and linking to improve search engine rankings for target keywords.
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Digital Marketing & Campaign LeadDealdey Limited Nov 2014 - May 2015Ilupeju, Lagos, NgAt Dealdey I optimised copy and landing pages for search engine marketing, developed and tested new keywords, managed Pay-Per-Click campaigns, analyzed click-through data, and conducted research for ongoing keyword discovery, expansion, and optimization; implemented SEO recommendations, researched competitor advertising links, and developed a link-building strategy while collaborating with the development team to ensure SEO best practices in new code, trained the content management department, and worked with editorial and marketing teams to drive SEO in content creation, recommending changes to website architecture, content, and linking to improve SEO rankings for target keywords. -
Affiliate Marketing OfficerDealdey Limited Aug 2014 - Oct 2014Ilupeju, Lagos, NgI developed and optimised the affiliate program by managing established and new networks, training and supporting affiliates, handling day-to-day communications, sending emails and newsletters to assist in marketing efforts, motivating both performing and non-performing affiliates to maximize exposure and revenue, conducting prospect research and recruitment, tracking and analyzing metrics to improve program effectiveness, and implementing initiatives to enhance affiliate productivity, create growth opportunities, and increase ROI.
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Content Management SpecialistDealdey Limited Apr 2014 - Aug 2014Ilupeju, Lagos, NgManaged product descriptions and content curation, optimized for SEO, supported online marketing efforts with relevant content, handled data upload and management, and performed content editing and overall content management.
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Content Marketing & Copy LeadKonga Online Shopping Ltd Aug 2013 - Apr 2014Lagos, NgManaged content creation and SEO copywriting, oversaw data upload and management, supervised the production quality control team, generated infographic product information, supported digital marketing efforts with content, and contributed creative copywriting to enhance overall marketing initiatives.
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Social Media SpecialistCelltek Apr 2009 - Aug 2011Manage, monitor and engage in social media/internet communities with minute-by-minute participation in conversations that surround content and brand, answer comments, and mediate on behalf of the company, Make content recommendations, Manage paid social media campaigns, Proofread all communications and ensure information accuracy.
Oluwatobi (Tobi) Adekunle Skills
Oluwatobi (Tobi) Adekunle Education Details
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Business School NetherlandsGeneral -
Cim | The Chartered Institute Of MarketingMarketing
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Product Marketing AllianceProduct Marketing Certification
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Lagos Business School, Pan-Atlantic UniversityStrategic Marketing
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Cim | The Chartered Institute Of MarketingMarketing
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Olabisi Onabanjo University(O.O.U)Geography & Regional Planning/Tpm
Frequently Asked Questions about Oluwatobi (Tobi) Adekunle
What company does Oluwatobi (Tobi) Adekunle work for?
Oluwatobi (Tobi) Adekunle works for Mobysoft
What is Oluwatobi (Tobi) Adekunle's role at the current company?
Oluwatobi (Tobi) Adekunle's current role is Manager, Product Marketing and Campaign.
What is Oluwatobi (Tobi) Adekunle's email address?
Oluwatobi (Tobi) Adekunle's email address is ts****@****hoo.com
What schools did Oluwatobi (Tobi) Adekunle attend?
Oluwatobi (Tobi) Adekunle attended Business School Netherlands, Cim | The Chartered Institute Of Marketing, Product Marketing Alliance, Lagos Business School, Pan-Atlantic University, Cim | The Chartered Institute Of Marketing, Olabisi Onabanjo University(O.o.u).
What are some of Oluwatobi (Tobi) Adekunle's interests?
Oluwatobi (Tobi) Adekunle has interest in Planning, Sales And Promo Management, Business Analysis, Strategy And Amp, Digital Marketing, Google Adwords, Public Relation, Seo Copywriting, Affiliate Marketing, Online Campaign Management.
What skills is Oluwatobi (Tobi) Adekunle known for?
Oluwatobi (Tobi) Adekunle has skills like Social Media Marketing, Online Marketing, Social Media, Digital Marketing, Management, Project Management, Business Strategy, Seo, Management Consulting, Copywriting, Public Relations, Brand Management.
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