Misi Ogunbodede, Mba Email & Phone Number

Birmingham, Gb

London, England, United Kingdom

Formulate and execute integrated marketing & communication campaigns for the European markets (UK, Ireland, Poland and the Nordics). Build, inspire and lead a team that operates as strategic partner to its stakeholders and delivers on its objectives. Provide insight into market fit, channel adoption and competitive positioning based on research and metrics. Work with multiple agencies and cross functional teams to deliver propositions that leverage competitive strengths. Employ targeted campaigns to deliver lead generation and customer retention based on insights across multiple channels and geographies. Drive strategic marketing & communications campaigns that align the needs of customers with the business, environment and comply with regulatory requirements. Measure and optimize marketing & communications programs to ensure brand awareness, demand generation, lead generation, commercial buy in and demonstrate ROI.

Executed marketing and communication campaigns for RMBN, RMB Custody, RMBN Stockbrokers & RMBN Asset Management. Grew external & internal brand recognition and affinity by executing media, PR, print, and digital media strategies to enhance brand perception and loyalty. Implemented marketing materials, annual reports, and business pitches to drive business growth and secure investment opportunities. Leveraged market research, analysing competitors, industry trends, opportunities, and macroeconomic shifts to inform marketing strategies. Secured and cultivated relationships with potential clients, stakeholders, and prospects. Provided creative direction by supporting client origination and coverage team’s functions, spearheading editorial planning, and supervising employer & employee brand strategies. Originated and drove the implementation of marketing and communication strategies to position Rand Merchant Bank as a key player in the financial services and investment banking industry. Developed and implemented an integrated marketing and communications plan to elevate RMB’s brand recognition and highlight its execution capabilities which allows RMB to enhance and cultivate meaningful relationships with targeted stakeholders and prospects. Coordinated and executed internal communications and employee brand strategies to foster alignment and attract talent. Led the creation, editorial planning, content development, visual presentation, production and distribution of internal and external messages across traditional & digital channels.  Devised key client communication material, such as RMBN’s factsheets, brochures, and newsletters, to coordinate correspondence and build key account relationships. Guided 750+ publications covering the bank’s activities, executive members’ activities and (CSR) initiatives across traditional and digital media platforms. Built business partnerships, manage people, budgets and suppliers

 Supported the CEO in preparing strategic reports, presentations and correspondence. Participated, supported and represented the CEO at committees, working groups and executive meetings. Ensured clear communication and instruction was maintained between the CEO and Executives.  Liaise with Board members, internal staff and external clients on behalf of the CEO.  Escalated and responded to queries from internal and external stakeholders.  Strategic management of business operations and initiatives.

 Promoted strong corporate brand awareness, built credibility, and positioned the company as an attractive workplace and respected employer. Promoted the company’s image through occasional press releases, interviews, news of project launches and project conclusions. Planned company’s events, maintained & developed client relationships during company/clients’ activities. Helped foster a work environment that promoted teamwork, performance feedback, recognition, mutual respect, and employee satisfaction. Acted as the deputy to the Head of Human Capital.

Corporate Communications & Marketing

Digital Marketing Strategies, Data, Automation, Al & Analytics, Digital Communication And Media/Multimedia

Master Of Business Administration - Mba, Business Administration And Management, General

Mpia, Masters In Public And International Affairs

B.A, English Language

Activities and Societies: English and Literacy ClubEnglish Language