Oluwayemisi Adekunle

Oluwayemisi Adekunle Email and Phone Number

Government and External Affairs Lead for West Africa @ BURN
Fredericton, NB, CA
Oluwayemisi Adekunle's Location
Nigeria, Nigeria
Oluwayemisi Adekunle's Contact Details

Oluwayemisi Adekunle work email

Oluwayemisi Adekunle personal email

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About Oluwayemisi Adekunle

OluwaYemisi is a Public Affairs & Communications Strategist with extensive experience designing and implementing strategies that position leading organizations as consumer brands of choice. Leading cross-functional teams, she has demonstrated the ability to engage private/public sector stakeholders, design policies, and spearhead initiatives that foster strategic alliances, position market leaders, and increase revenue. OluwaYemisi is a graduate of English from the University of Ilorin and has further homed in on her craft by acquiring local and international certifications and recognition from the Chartered Institute of Public Relations (CIPR) United Kingdom, Chartered Institute of Marketing (CIM) United Kingdom, National Institute of Marketing of Nigeria (NIMN), Nigerian Institute of Public Relations (NIPR) and the Advertising Practitioners Council of Nigeria (APCON) As a firm advocate of empowerment, OluwaYemisi has lent her expertise to a number of non-profit organizations such as Private Sector Health Alliance of Nigeria, ACT Foundation, Women In Successful Career (WISCAR), Cherie Blair Foundation, Women in Management Business (WIMBIZ) to identify, develop, and nurture the growth of talent across a number of commercial sectors.Some of her notable achievements include:• Improved Pfizer’s reputation and brand awareness by securing government and regulators’ engagements linked to COVID-19 Vaccination across West Africa. • Led the communication strategy for Sickle Cell Disease in Emerging Market which covers Africa, Middle East, Russia, Asia• Spearheaded agreements and media relations announcement of Accord for a Healthier World with governments across Africa - Rwanda, Ghana, Malawi, Senegal, and Uganda.• Conceptualize and spearhead rebranding strategies and activities in SUNU Group’s Anglophone Africa reaching an 85% success rate.• Pioneered media strategies resulting in improved efficiency, profitability, and accelerating product sales growth by 50%. SUNU targets top 10 industry position in five years.• Achieve the testing and rollout of the USSD Motor Insurance product resulting in incremental sales of over ₦10 million to drive annual incremental sales to over ₦30 million within a year.

Oluwayemisi Adekunle's Current Company Details
BURN

Burn

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Government and External Affairs Lead for West Africa
Fredericton, NB, CA
Employees:
1201
Oluwayemisi Adekunle Work Experience Details
  • Burn
    Government And External Affairs Lead For West Africa
    Burn
    Fredericton, Nb, Ca
  • Burn
    Government & External Affairs Lead For West Africa
    Burn Apr 2024 - Present
    West Africa
    • Develop and implement comprehensive government affairs strategy that aligns with Burn's goals and priorities.• Monitor legislative and regulatory proposals at the federal and regional levels and provide in-depth analysis of their potential impact on Burn.• Build and maintain relationships with government officials, legislators, and regulatory agencies to advance Burn's interests and advocate for favorable policies.• Represent Burn at government hearings, meetings, and events to… Show more • Develop and implement comprehensive government affairs strategy that aligns with Burn's goals and priorities.• Monitor legislative and regulatory proposals at the federal and regional levels and provide in-depth analysis of their potential impact on Burn.• Build and maintain relationships with government officials, legislators, and regulatory agencies to advance Burn's interests and advocate for favorable policies.• Represent Burn at government hearings, meetings, and events to articulate its positions and influence decision-makers.• Collaborate with industry associations, advocacy groups, and other stakeholders to build coalitions and alliances that amplify Burn's advocacy efforts.• Ensure compliance with all relevant lobbying and reporting requirements, including filing necessary reports and disclosures as required by law. Show less
  • Project Enable Africa
    Member Of The Board Of Advisors (Volunteer)
    Project Enable Africa Feb 2024 - Present
    As an Advisory Board Member for Stanforte Edge Ltd/Gte. | Project Enable Africa, I play a pivotal role in steering its growth and development bringing my extensive experience and proven track record in Public Relations and Stakeholders Engagements in driving positive change and advocacy for disability inclusion across Africa.
  • Pfizer
    Manager, External Communications & Public Affairs Emerging Market - West Africa.
    Pfizer Apr 2020 - Dec 2023
    • Spearhead the regional West African communications strategy for Nigeria, Ghana, Cote d’Ivoire, Gabon, Niger, Benin, Senegal in line with corporate short and long-term business objectives.• Lead and collaborate with direct reports to execute PR initiatives effectively, ensuring alignment with the overall strategy,• Successfully launched anti – counterfeit campaign in Nigeria which is targeted at creating awareness around the dangers of counterfeit medicine and pharmaceutical products… Show more • Spearhead the regional West African communications strategy for Nigeria, Ghana, Cote d’Ivoire, Gabon, Niger, Benin, Senegal in line with corporate short and long-term business objectives.• Lead and collaborate with direct reports to execute PR initiatives effectively, ensuring alignment with the overall strategy,• Successfully launched anti – counterfeit campaign in Nigeria which is targeted at creating awareness around the dangers of counterfeit medicine and pharmaceutical products. • Improved Pfizer’s reputation and brand awareness by securing government and regulators’ engagements linked to COVID-19 Vaccination across West Africa. • Led the communication strategy for Sickle Cell Disease in Emerging Market which covers Africa, Middle East, Russia, Asia• Spearheaded agreements and media relations announcement of Accord for a Healthier World with governments across Africa - Rwanda, Ghana, Malawi, Senegal, and Uganda.• Worked on Pfizer Growth Experience Grassroots, an initiative which focuses on the Science Ambassador Program, a program that helps students from underserved communities in the US to develop their potential in STEM.• Drove increased visibility and engagement of Health Insurance Authorities in West Africa for Pfizer’s affordability schemes and pipeline. Show less
  • Sunu Group
    Head, Brand Communications & Public Affairs - Nigeria, Liberia, And Ghana
    Sunu Group Nov 2017 - Mar 2020
    Lagos
    • Led the strategic direction of SUNU Group’s communications and oversee delivery, including PR, digital strategy, stakeholder engagement, marketing, and internal communications across the group in Nigeria, Ghana, and Liberia.• Developed a long-term vision and strategy for the public affairs and communications team can support and promote SUNU’s footprint in the market, increase its reach and heighten the impact both in the private and public sector. • Conceptualised and spearheaded… Show more • Led the strategic direction of SUNU Group’s communications and oversee delivery, including PR, digital strategy, stakeholder engagement, marketing, and internal communications across the group in Nigeria, Ghana, and Liberia.• Developed a long-term vision and strategy for the public affairs and communications team can support and promote SUNU’s footprint in the market, increase its reach and heighten the impact both in the private and public sector. • Conceptualised and spearheaded rebranding strategies and activities in Anglophone Africa reaching an 85% success rate.• Pioneered media strategies resulting in improved efficiency, profitability, and accelerating product sales growth by 50%. SUNU targets top 10 industry position in five years.• Developed the implementation of annual marketing strategies that resulted in consistent sales increases that brought the company from a position of 27 to 24 by industry ranking. This growth resulted in SUNU Assurances Nigeria achieving a Gross Product Income of 2.7 Billion Naira and it also paid Net Claims worth 6 Billion naira, for the first time in over fifteen years.• Developed and influenced policy, legislation and local regulations impacting SUNU business, serving as a spokesperson for SUNU on public policy and legislative issues. • Supported the development of cross-functional strategies and action plans to swiftly manage the Government interfaces (regulators) in resolving crises and issues with minimal impact on the company business and reputation.• Influenced and partnered with executive stakeholders to help build a compelling brand narrative and ensure the vision is adopted across the group in Nigeria, Ghana and Liberia. Show less
  • Konga Online Shopping Ltd
    Manager, Pr & Government Relations
    Konga Online Shopping Ltd Jan 2016 - Oct 2017
    Lagos, Nigeria
    • Developed and executed comprehensive public affairs strategies to enhance the Konga's reputation and brand.• Cultivated and maintained relationships with key stakeholders, including government officials, community leaders, and media representatives.• Led intelligence gathering and analysis of relevant policy developments and media debates to identify opportunities to promote Konga as a leading brand of choice.• Restructured and revitalized the marketing communications strategy… Show more • Developed and executed comprehensive public affairs strategies to enhance the Konga's reputation and brand.• Cultivated and maintained relationships with key stakeholders, including government officials, community leaders, and media representatives.• Led intelligence gathering and analysis of relevant policy developments and media debates to identify opportunities to promote Konga as a leading brand of choice.• Restructured and revitalized the marketing communications strategy, achieving high-level placements in print, broadcast and online media which created a top-of-mind awareness by 87.5%. • Achieved high level engagement for favourable external engagement that protected and enhanced the reputation of Konga, as it supported business growth through advocacy programs that addressed key e-commerce issues as we initiated engagement with and Office of the Vice President which kickstarted initiatives such as the Lagos State MSME Fair. Konga partners with LASG to support MSMEs - Vanguard News (vanguardngr.com)• Strengthened and coordinated all public affairs activities, leveraged media relations and cultivated new contacts within business and industry beat resulting in 89% media coverage success. Konga.com Empowers Franchisees And Merchants In Nigeria (techbuild.africa)• Developed social media strategies for Konga’s online profiles and executed social media plans to create a cohesive online presence at 90% growth rate Show less
  • The  Creative Entrepreneurs Association Of Nigeria (Cean)
    Pr & Strategic Partnership Manager (Volunteer)
    The Creative Entrepreneurs Association Of Nigeria (Cean) Feb 2012 - Dec 2016
    Nigeria
    • Created and implemented PR and events strategies to deliver positive media coverage and brand awareness across the creative industry and elated business sectors. • Established and maintained strategic partnerships and relationships with the brand’s target audience, community, employers, and public interest groups.• Developed results-oriented strategic PR & social media/Influencer Engagement plans and led ideation efforts to expand programs and gain traction with cross-functional… Show more • Created and implemented PR and events strategies to deliver positive media coverage and brand awareness across the creative industry and elated business sectors. • Established and maintained strategic partnerships and relationships with the brand’s target audience, community, employers, and public interest groups.• Developed results-oriented strategic PR & social media/Influencer Engagement plans and led ideation efforts to expand programs and gain traction with cross-functional stakeholders at all levels. • Conceptualize and navigate the flow of the association’s monthly interactive mentoring meet up in Lagos and Abuja by sourcing for notable speakers who can motivate and inspire as they advise and provide insight to the audience of young creative entrepreneurs. Show less
  • Accion Microfinance Bank Ltd
    External Marketing Communications Executive – Government Relations
    Accion Microfinance Bank Ltd May 2013 - 2015
    Lagos
    • Developed, implemented, and supported integrated and company-wide strategic communications plans, public relations initiatives, event communications planning, and special projects.• Led in formulation of policies, strategies to promote private and public sector development between Accion and government entities.• Collaborated with cross-functional teams to integrate CSR initiatives into corporate communications strategies.• Created and maintained consistent and compelling brand… Show more • Developed, implemented, and supported integrated and company-wide strategic communications plans, public relations initiatives, event communications planning, and special projects.• Led in formulation of policies, strategies to promote private and public sector development between Accion and government entities.• Collaborated with cross-functional teams to integrate CSR initiatives into corporate communications strategies.• Created and maintained consistent and compelling brand messaging across all communication channels, ensuring alignment with Accion's values and mission.• Collaborated with internal business partners and communications colleagues to create public relations plans focused on internal efforts, thought leadership activities, media relations, social/digital and marketing and all other communications workstreams.• Led a cross-functional team in the spearheading, Conceptualisation and execution of Accion’s Microfinance Bank’s new logo and brand identity with a N40, 000,000 (roughly $45,000 (USD) budget. Show less
  • Graceful Heritage Media Limited
    Editor In Chief
    Graceful Heritage Media Limited Sep 2009 - Dec 2012
    Lagos
    • Working closely with the team to develop editorial boards for upcoming publications, issues, and campaigns.• Representing the publication at various events, conferences, seminars, and social media platforms.• Reviewing content to ensure that it is relevant, interesting, and appropriate for the publication’s target audience.• Managed the budget allocated to the publication and determined where the resources will be channelled for maximum efficiency and production. • Oversee… Show more • Working closely with the team to develop editorial boards for upcoming publications, issues, and campaigns.• Representing the publication at various events, conferences, seminars, and social media platforms.• Reviewing content to ensure that it is relevant, interesting, and appropriate for the publication’s target audience.• Managed the budget allocated to the publication and determined where the resources will be channelled for maximum efficiency and production. • Oversee layout (artwork, design, photography) and check content for accuracy and errors.• Trained junior staff through a variety of brainstorming and strategy sessions.• Grew subscribers across 5 states in Nigeria. Show less
  • Truly An Event
    Managing Director
    Truly An Event Jul 2006 - Dec 2011
    Lagos
    • Designed and executed a portfolio of projects including corporate events, trade shows, international meetings, corporate retreats, company outings, conferences, etc.• Management of all logistics, preparations, and manpower for each event (including internal staff, volunteers, freelancers, consultants, interns, production teams, venue partners, and suppliers.) • Budget strategy and management, including contractual negotiations with vendors for all events and compliance with client… Show more • Designed and executed a portfolio of projects including corporate events, trade shows, international meetings, corporate retreats, company outings, conferences, etc.• Management of all logistics, preparations, and manpower for each event (including internal staff, volunteers, freelancers, consultants, interns, production teams, venue partners, and suppliers.) • Budget strategy and management, including contractual negotiations with vendors for all events and compliance with client requirements and specifications.• Development of annual event strategies across all activities in partnership with the PR & Marketing team to deliver high impact events, whilst building increased brand awareness. • Identified and developed sponsorship prospects and manage key sponsor relationships. • Secured pro-bono or discounted event suppliers such as production services, venues, makeup artists, fashion stylists, photographers, videographers. • Worked closely with the PR & Marketing and Education teams on specific projects and help to develop and support their initiatives throughout the year. Show less
  • Insight Advertising, Marketing & Communications
    Senior Copywriter
    Insight Advertising, Marketing & Communications Feb 2005 - Jun 2006
    Lagos
    • Wrote persuasive and engaging copy that effectively conveys key messages and promotes brand awareness, customer engagement, and conversions.• Reviewed and refined copy to ensure accuracy, clarity, consistency, and adherence to brand voice and guidelines.• Collaborated with designers, content creators, and other stakeholders to produce cohesive and visually appealing content that aligns with the overall marketing strategy.• Managed multiple projects concurrently while meeting… Show more • Wrote persuasive and engaging copy that effectively conveys key messages and promotes brand awareness, customer engagement, and conversions.• Reviewed and refined copy to ensure accuracy, clarity, consistency, and adherence to brand voice and guidelines.• Collaborated with designers, content creators, and other stakeholders to produce cohesive and visually appealing content that aligns with the overall marketing strategy.• Managed multiple projects concurrently while meeting deadlines and ensuring high-quality deliverables.• Created compelling and imaginative copy for various marketing materials, including advertisements, websites, social media posts, email campaigns, video scripts, product descriptions, and blog articles.• Worked closely with the marketing team to comprehend project requirements, target audience, and brand guidelines to produce impactful and relevant content.• Conducted comprehensive research on industry trends, products, services, target audience, and competitors to stay current and ensure that the copy is accurate and competitive. Show less
  • Tbwa\Concept
    Senior Copy Executive
    Tbwa\Concept Mar 2001 - Apr 2004
    Lagos
    • Created award-winning material for clients such as MTN, Virgin Atlantic Airlines, UBA Nigeria Plc, Newclime. Also contributed to campaign theme ideas that proved effective in delivering overall message.• Managed multiple projects, demonstrating the ability to switch from one to the other seamlessly.• Ensured the outgoing communications of a portfolio of clients are consistent with their individual’s brand voice and delivered on time with clear, concise language.• Developed… Show more • Created award-winning material for clients such as MTN, Virgin Atlantic Airlines, UBA Nigeria Plc, Newclime. Also contributed to campaign theme ideas that proved effective in delivering overall message.• Managed multiple projects, demonstrating the ability to switch from one to the other seamlessly.• Ensured the outgoing communications of a portfolio of clients are consistent with their individual’s brand voice and delivered on time with clear, concise language.• Developed creative strategies that are forward-thinking and in-line with current media trends.• Conducted market research to identify target audiences, gather demographic information about potential customers, and assess the potential response to new products or/and services.• Reviewed competitor campaigns to identify strengths and weaknesses in order to improve the effectiveness of future advertisements.• Collaborated with stakeholders across the organization and external partners to gather and incorporate feedback on copy. Show less
  • The Shops Advertising
    Copy Executive
    The Shops Advertising Jan 2000 - Feb 2001
    Lagos
    • Wrote compelling content for print, web, product packaging, advertising, and marketing materials.• Produced well-written content that is SEO friendly and optimized for conversion.• Worked with analysts to ensure messaging is consistent across the company.• Brainstormed and managed projects and juggle multiple deliverables.• Defined key messages and brand voice for external communications.• Worked with technical clients to understand their needs and represent their… Show more • Wrote compelling content for print, web, product packaging, advertising, and marketing materials.• Produced well-written content that is SEO friendly and optimized for conversion.• Worked with analysts to ensure messaging is consistent across the company.• Brainstormed and managed projects and juggle multiple deliverables.• Defined key messages and brand voice for external communications.• Worked with technical clients to understand their needs and represent their requirements through multiple channels.• Worked seamlessly alongside Graphic Designers and Marketing Teams to ensure copy fits the project.• Provided accurate, impactful and relevant written content to deliver exceptional results. Show less
  • The Quadrant Company
    Media Relations Executive
    The Quadrant Company Dec 1998 - Jan 2000
    Lagos
    • Conducting communication audits to determine publicity goals.• Planning and implementing public relations strategies.• Promoting and maintaining the public’s perception of our brand through media coverage and sponsorship opportunities.• Managing and preventing reputational risk to our brand.• Drafting written, verbal, and visual content that will promote the public image of the business.• Developing relationships with internal and external stakeholders.

Oluwayemisi Adekunle Skills

Marketing Communications Media Relations Marketing Strategy Public Relations Corporate Communications Advertising Strategic Communications Event Management Copywriting Brand Development Management Press Releases Marketing Strategy Integrated Marketing Strategic Planning Nonprofits Business Strategy Leadership Social Media Marketing Brand Management Social Media Marketing Management Corporate Social Responsibility Content Development Online Marketing Online Advertising Product Marketing New Media Business Planning Creative Direction Blogging Digital Marketing Business Development Social Networking New Business Development Digital Media Media Planning Public Speaking Journalism Corporate Branding

Oluwayemisi Adekunle Education Details

Frequently Asked Questions about Oluwayemisi Adekunle

What company does Oluwayemisi Adekunle work for?

Oluwayemisi Adekunle works for Burn

What is Oluwayemisi Adekunle's role at the current company?

Oluwayemisi Adekunle's current role is Government and External Affairs Lead for West Africa.

What is Oluwayemisi Adekunle's email address?

Oluwayemisi Adekunle's email address is oj****@****o.co.uk

What schools did Oluwayemisi Adekunle attend?

Oluwayemisi Adekunle attended School Of Media And Communication, Pan-Atlantic University, Lagos, Nigeria, Vital Voices Lead Fellow, Fate Foundation, University Of Ilorin, Unilorin Secondary School.

What are some of Oluwayemisi Adekunle's interests?

Oluwayemisi Adekunle has interest in Children, Economic Empowerment, Politics, Poverty Alleviation, Arts And Culture, Health.

What skills is Oluwayemisi Adekunle known for?

Oluwayemisi Adekunle has skills like Marketing Communications, Media Relations, Marketing Strategy, Public Relations, Corporate Communications, Advertising, Strategic Communications, Event Management, Copywriting, Brand Development, Management, Press Releases.

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