Assessed distribution strategy by analyzing current client base and determining profitability in relation to company sizeand individual distribution channel.* Recommended a strategy that would allow IBM to leverage its strengths to attract higher value clients.* Created new customer accounts, managed customer relationships, product promotions, sales and support.* Presented brand identity solutions, including positioning platforms and brand revitalization strategies.* Created cost effective Business Solutions for Information Technology and Business Process to meet or exceed industry standards* Developed analysis program to assess buyer activity; included metrics such as case load, performance and client relations* Ensure appropriate applications infrastructure exists for development and production work* Partner with project manager, technical resources, vendors, and management to ensure accurate execution of project (s)

Provided ROI analysis of all marketing campaigns and sale activities.* Recommend new processes where needed to improve quality, cost, or on-time delivery.* Work with Product Management to identify new market opportunities and work with beta-customers to complete concept testing ofnew products* Presented brand identity solutions, including positioning platforms and brand revitalization strategies.* Researched and developed Internet-based strategy that has become the primary mechanism for resourcing candidates* Created workshop materials focused on the integration of learning, performance management and collaboration; assisted inworkshop facilitation with major consumer product firms.* Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes toincrease profitability.* Integrate market research data with MDM system to create new leads* Maintain a strategic focus for project with frequent interaction with the business area and client to ensure a balanceBetween the immediate project needs and the long term goals of the company