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Mariana Olvera Email & Phone Number

Planning Director- Founders Agency at Founders Agency
Location: Mexico City Metropolitan Area, Mexico, Mexico 7 work roles 2 schools
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Current company
Founders Agency
Role
Planning Director- Founders Agency
Location
Mexico City Metropolitan Area, Mexico, Mexico
Company size
15 employees

Who is Mariana Olvera? Overview

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Quick answer

Mariana Olvera is listed as Planning Director- Founders Agency at Founders Agency, a company with 15 employees, based in Mexico City Metropolitan Area, Mexico, Mexico. AeroLeads shows a matched LinkedIn profile for Mariana Olvera.

Mariana Olvera previously worked as Head of Strategy- Spotify at Founders Agency and Planning Director at Publicis. Mariana Olvera holds Comunications, Advertising from Universidad Iberoamericana, Ciudad De México.

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Founders Agency

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Profile bio

About Mariana Olvera

Brand & Communication Planner with 7 years of experience in local and world wide agencies (TBWA, McCann Worldgroup) and currently working in Publicis Groupe as Planning Director for Citibanamex.My work experience specializes in insight & trend seeking for brand strategies inspired to create new & specialized solutions for each client; whether its ATL, BTL, Digital, Shopper Marketing & e-commerce. I'm in charge of searching and analizing consumer behavior, workshops, creative briefings and the integration of human sciences into marketing strategies and advertising in order to create and develop brands that take an active role in the consumer's life.I´ve been involved with local and international brands like FUD, Yoplait, Volaris, Bachoco at Teran and in Chedraui (2nd biggest supermarket in Mexico), P&G, Interjet (local airline) Grisi, Ferrero Rocher, Pfizer, Btticino, Televisa in the past.With this brands I've had the chance to get involved in brand building, search of insights and consumer behavior, build workshops with the clients and much more.

Listed skills include Marketing Strategy, Customer Service, Management, Microsoft Office, and 8 others.

Current workplace

Mariana Olvera's current company

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Founders Agency
Founders Agency
Planning Director- Founders Agency
miami, florida, united states
Website
founders-agency.com
Employees
15
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7 roles

Mariana Olvera work experience

A career timeline built from the work history available for this profile.

Head Of Strategy- Spotify

Current
Founders Agency

Mexico

Nov 2023 - Present

Planning Director

Publicis

Mexico

Planning Director for Citibanamex, the 2nd largest bank in Mexico and other national and international brands (online & offline) like Garnier, Kinder, Ferrero Rocher, Nestlé, and P&G. With my team, I coordinate regional briefs for Mexico and other LATAM countries delivering a clear, data driven strategy that provides the right path for the brand, becoming.

Sep 2021 - Nov 2023

Senior Brand Planner

Teran\Tbwa

Mexico City Metropolitan Area

Planner Sr, for brands such as Bachoco, Chocomilk, Cactose,Picot, ITAM and Tempra.I develop 360º communication strategies that includedigital, ATL and ecommerce focused on the businessobjective and brand strategy. I specialize in designingstrategies that build iconic brands that have meaning in themind of the consumer and become part of their.

Mar 2019 - Nov 2023

Crm Strategic Planner

Mrm

Mexico City Metropolitan Area

Digital Planner focused on CRM strategies for brands such asBanco Azteca, Chevrolet, General Motors and Mattel.Development of digital strategies for mailing, CRM andsocial CRM where I look for a unit of strategy and messagesthat help brands generate more leads according to specificbrand objectives.Segmentation of messages according to the target thathelps.

Sep 2018 - Mar 2019

Junior Strategic Planner

Teran\Tbwa

Mexico City Metropolitan Area

Brand & Communication Planner mainly involved inbrands like FUD, Yoplait, Bachoco and Volaris. Focused onthe launch of new sub-lines within the brands aligned to thestrategy and global positioning applying the Disruptionmethodology.I specialized in finding ideas and trends that inspire brandstrategies to create new and specialized solutions for eachclient.

Jun 2016 - Sep 2018

Strategic Planning Manager

Zoo Group

Mexico City Area, Mexico

Strategic Planning and Account Manager in the advertising agency Zoo Group. Had experience with brands like Evian, Bonafont, Procter, Chedraui, Grisi, Btticino, Pfizer and Interjet. I have been involved in the launch of new brands, positioning, market analisis etc...

Sep 2014 - Jun 2016
Team & coworkers

Colleagues at Founders Agency

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TM Tatiana Martinez Calvo Tatiana Martinez Calvo Colleague at Founders Agency Mexico City Metropolitan Area, Mexico View → MM Michelle Martínez Patiño Michelle Martínez Patiño Colleague at Founders Agency Miguel Hidalgo, Mexico City, Mexico, Mexico View → JC Jorge Cordero Zúñiga Jorge Cordero Zúñiga Colleague at Founders Agency Mexico City, Mexico, Mexico View → CB Camila Barrera Camila Barrera Colleague at Founders Agency Argentina, Argentina View → DG David García González David García González Colleague at Founders Agency Faja De Oro, México, Mexico, Mexico View → TT Tania Torres Tania Torres Colleague at Founders Agency Mexico City Metropolitan Area, Mexico View → AB Alma B. Alma B. Colleague at Founders Agency Paris, Île-de-France, France, France View → DS Diana Santos Carpinteyro Diana Santos Carpinteyro Colleague at Founders Agency San Pedro Cholula, Puebla, Mexico, Mexico View → RC Ruben Cabezas Ruben Cabezas Colleague at Founders Agency Mexico City, Mexico, Mexico View → YT Yamil Torres Yamil Torres Colleague at Founders Agency Mexico City Metropolitan Area, Mexico View →
2 education records

Mariana Olvera education

FAQ

Frequently asked questions about Mariana Olvera

Quick answers generated from the profile data available on this page.

What company does Mariana Olvera work for?

Mariana Olvera works for Founders Agency.

What is Mariana Olvera's role at Founders Agency?

Mariana Olvera is listed as Planning Director- Founders Agency at Founders Agency.

Where is Mariana Olvera based?

Mariana Olvera is based in Mexico City Metropolitan Area, Mexico, Mexico while working with Founders Agency.

What companies has Mariana Olvera worked for?

Mariana Olvera has worked for Founders Agency, Publicis, Teran\Tbwa, Mrm, and Zoo Group.

Who are Mariana Olvera's colleagues at Founders Agency?

Mariana Olvera's colleagues at Founders Agency include Tatiana Martinez Calvo, Michelle Martínez Patiño, Jorge Cordero Zúñiga, Camila Barrera, and David García González.

How can I contact Mariana Olvera?

You can use AeroLeads to view verified contact signals for Mariana Olvera at Founders Agency, including work email, phone, and LinkedIn data when available.

What schools did Mariana Olvera attend?

Mariana Olvera holds Comunications, Advertising from Universidad Iberoamericana, Ciudad De México.

What skills is Mariana Olvera known for?

Mariana Olvera is listed with skills including Marketing Strategy, Customer Service, Management, Microsoft Office, Business Planning, Sales, Microsoft Excel, and Leadership.

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