Led large-scale, cross-functional projects within the sustainability stream to support global expansion, successfully launching products in multiple countries on an ambitious 3-month timeline.Drove change management initiatives across 9 regions simultaneously, implementing sustainable processes, tools, and methodologies. Launched targeted product changes that generated significant annual savings by optimizing underperforming areas.Directed cross-functional teams from Operations, Product, CX, Sales, and Marketing on a strategic project, achieving tens of thousands of new orders in the first month in a key markets. This success was driven by restructuring existing resources, refining product design, and aligning stakeholder expectations with data-backed insights.

- Formed a PropTech product team without dedicated resources and within 4 months launched MVPs for concierge requests via voice assistant with retention up to 55%.- Managed the project’s P&L, customer development, and product implementation in the Yandex ecosystem.

- Managed all new operational projects across three countries, executing large-scale programs with a deep focus on adapting to local market insights and needs.- Reduced churn by 19% by implementing the Medallia service for Eastern European product, addressing clients' concerns productively.- Lifted YoY revenue by 23% by implementing the Check-in product feature for the community team flow.

- Launched a vital new billing system in 2 months for local markets with high satisfaction, achieving a 67 NPS score (compared to the global average of 16).- As one of the first 4 Moscow office employees, facilitated Eastern European market entry (Russia, Poland, and the Czech Republic) and established all business processes from scratch for coordinating 50 personnel across HQ's Product Management, IT, Security, Operations, Legal, Account Management, and Marketing in 4 time zones.

- Managed European, CEE, and CIS partner relations and cross-marketing for API product implementation, reducing the average project timeline from 2 months to 2 weeks by actively collaborating with the legal and public policy department.- Shipped marketing referral projects on more than 15 European platforms with coverage of 40 million unique users.

- Launched the first Airbnb local API platform for hotel bookings with local leader Ostrovok, achieving 20% nights booked growth, which was then adopted across all Airbnb markets.- As СM to one of a top-6 market, nurtured relationships with regional and HQ partners in operations, product, brand policy, communications.

- Collaborated with the HQ San Francisco Team on Airbnb's localization tool, overseeing feedback and issue categorization for 20+ European languages, prioritizing backlogs to improve efficiency.- Worked on brand new product features Neighborhood for European markets, allowing to gain thousands of nights booked, growing retention.

- Developed and manage brand partnerships in Russia.- Established tone of Voice for Russian website and oversee translation team.- Localized email content for Russian markets.- Conceptualized social media campaigns to drive user acquisition.- Coordinated and executed marketing campaigns and projects in Russia.