As the Director of Digital Design at Aestelance Hair Care, I led the creative direction and execution of the brand’s digital presence, enhancing the company's visual identity across multiple platforms. My responsibilities included:● Brand Strategy: Developed and implemented digital design strategies that aligned with the company’s brand vision, driving engagement and brand loyalty across social media, web, and digital advertising.● Creative Leadership: Managed a team of designers, guiding the creative process from concept to completion, ensuring all visual content met high-quality standards and resonated with our target audience.● Content Creation: Spearheaded the design and production of multimedia content, including promotional videos, social media graphics, email marketing campaigns, and website visuals, significantly boosting online traffic and sales.● UX/UI Design: Revamped the company’s e-commerce platform, improving user experience through intuitive design and navigation, which led to a measurable increase in conversion rates.● Collaborative Projects: Worked closely with marketing, product development, and sales teams to create cohesive campaigns that drove product awareness and market penetration.● Data-Driven Design: Utilized analytics and user feedback to refine design strategies, ensuring continuous improvement and adaptation to market trends.

• Formulate overall layout and production design for advertisements, brochures, magazines, and corporate reports with a keen focus on creating appealing content for the viewers• Leverage creative skills and innovative ideas to develop imagery concepts and visual text using software, while communicating ideas to inspire, inform, and captivate consumers, offering readers a real-life touch• Design engaging graphics via Illustrator, After Effects, Photoshop, and InDesign software to meet specific commercial and advertising needs, such as packaging, logos, or imagery for print and digital uses• Develop engaging artwork for the media by utilizing visual effects, animations, and other techniques while working with art and creative teams to select audio, video, colors, and animations for graphic design

• Updated the student tracker database.• Updated the GST website.• Synchronized the student tracker database with the Hubspot marketing automation system.• Assisted with marketing events and setup.

• Offer key business strategies and developed ongoing procedures using strong business acumen skills to maximize the operational quality and team productivity• Execute artistic vision via strong creative thinking skills to give art purpose/meaning and communicate ideas• Direct and design logo to grab attention by making a strong first impression with a keen focus on creating the brand foundation as per the target audience while identifying development for Artists• Helped in formulating fresh ideas and enhanced creativity by exploring industry trends and evaluating competitive products while leveraging outstanding research skills• Generated and delivered original ideas and inspiration to improve the creative process while staying within theme

• Cultivated professional relationships with guests via active response, dedicated assistance, and improving customer retention.• Updated customer service database with new information, address changes and contact details.• Respond to 70-100 incoming calls daily to schedule appointments and fulfill requests/resolve issues with the salon staff.• Arrange incentive-based activities to reward employees and improve efficiency, assigning appropriate tasks to associates according to their skill levels to maximize team performance.• Coordinated individual duties after careful evaluation of each employee's skill level and knowledge.• Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.• Improved office operations by automating client correspondence, record tracking and data communications.

• Designed digital logos, marketing materials, and promotional product images for 20 business owners in collaboration with management team, uncovering potential openings aimed at driving sales income and expanding customer base• Optimized user experience, made the content more readable, and created smoother-flowing pages by designing website layouts, templates, and unique branded looks• Coordinated with customers and project managers to partake in the designing process in the early planning stages• Produced email campaigns, catalogs, posters, and other promotional materials by leveraging graphic design expertise while augmenting the client's marketing strategies to promote products/services to potential customers• Created creative digital displays used in online advertising for local businesses to increase recall and retention rates with 100% accuracy