Olha Demchenko Email & Phone Number

Kyiv, Ua

● Conducting competitive and market research, data analysis and identify new growth areas to improve Activation, Adoption and Retention metrics;● Working with user reviews, identifying product usage, CJM, sequences and analyzing metrics to optimize the user flow, funnels, etc.;● Generated and validated product hypotheses;● Prepared development documentation describing requirements;● Structured the roadmap and formation of a backlog, prioritizing features and tasks… Show more ● Conducting competitive and market research, data analysis and identify new growth areas to improve Activation, Adoption and Retention metrics;● Working with user reviews, identifying product usage, CJM, sequences and analyzing metrics to optimize the user flow, funnels, etc.;● Generated and validated product hypotheses;● Prepared development documentation describing requirements;● Structured the roadmap and formation of a backlog, prioritizing features and tasks based on business priorities and user needs;● Ignited a spirit of collaboration within the team (managed three cross-functional product delivery teams using the Scrum methodology), cultivating an environment of cooperation, respect, and shared ownership;● The product was enhanced with new features to appeal to new users and retain existing users (BgRemover, Mini editor, Following to authors, etc);● Conducted a number of successful A/B experiments aimed at improving key metrics, such as first and repeat purchases of content, total revenue, as well as increasing downloads, by improving the user experience.About the product:Depositphotos is a leading content marketplace with 278 million royalty-free images, videos, vectors, illustrations, and music tracks. It fosters a community of 100,000 creatives, who submit their works to help clients from 192 countries visualize their ideas. Show less

● Played a key role in facilitating communication between teams and various stakeholders to ensure that all parties involved have a clear understanding of projects requirements, thereby minimizing potential misunderstandings and avoiding potential issues;● The logic and relationships of new functions were developed and described in detail in the technical documentation for implementation, with verification of the output result;● Successfully implemented an electronic… Show more ● Played a key role in facilitating communication between teams and various stakeholders to ensure that all parties involved have a clear understanding of projects requirements, thereby minimizing potential misunderstandings and avoiding potential issues;● The logic and relationships of new functions were developed and described in detail in the technical documentation for implementation, with verification of the output result;● Successfully implemented an electronic document management system, which streamlined document workflows and reduced costs;● Implemented solutions that enhanced the user experience at Volia TV (web). Show less

● Led the long-term development of the Agromat e-commerce project as a Proxy Product Owner,through research, ideation, concept development, prioritizing deliverablesand managing the development team;● Management of additional agency projects (Jacob Delafon, Bergamo, Easybay, Stamina, Wizardry)● Successful launch of web projects;● Awards received at international competitions.

● Managed simultaneously 3-4 projects of varying complexity (including: Arsenal Insurance, easyXpress, Vestfrost, etc.), meeting all deadlines and budget requirements, managing resources and prioritizing deliverables;● Responsible for the full life cycle of each project, including gathering and analyzing requirements, conducting market and competitor research, developing ideas, creating prototypes, working with designs, leading development and presenting results to… Show more ● Managed simultaneously 3-4 projects of varying complexity (including: Arsenal Insurance, easyXpress, Vestfrost, etc.), meeting all deadlines and budget requirements, managing resources and prioritizing deliverables;● Responsible for the full life cycle of each project, including gathering and analyzing requirements, conducting market and competitor research, developing ideas, creating prototypes, working with designs, leading development and presenting results to clients;● Successful launch of web projects;● Awards received at international competitions. Show less