Responsible for the new edtech product positioning and promotion. Key responsibilities:- Developing go-to-market strategy- Lead on content planning, campaign developing for the products promo- Compelling messaging and positioning that emphasizes business value and is clear to the customersAfter 2 months I was promoted to the marketing lead position of the whole company and I became responsible for the formation of the product line, general promotion, lead generation

I was responsible to find and test product market fit and new product model for the B2B self-service coffee franchise. Key functions:- Customer interviews in English- Finding appropriate product market fit- Managing Facebook content (posts, SMM strategy)- Presenting ideas and results to the stakeholders- Preparing and testing SalesKit materials by myself- Introducing sales into the new product sales processI held customer development interviews in English with local entrepreneurs, tested & renewed the business and marketing offers to generate franchise growth in Dubai. I successfully adapted to the local peculiarities of conducting business negotiations in UAE, presented and convinced locals to invest in a company that did not have a sufficient brand trust and presence at that time. Result: 5 clients in final negotiation stage after 3 weeks from starting the experiment

- Develop partnerships between the company and Tier 1 companies (Toyota, Huawei, Otkritie Bank)- Developing the company worldwide go-to-market expansion strategy with CEO, external consultants, marketing & analytic teams- Lead-generation activities (authorized representative of the company at Web Summit in Lisboa 2019, networking on business conferences, competitive analysis, user surveys, creating sales kit, creating product briefs)- Strategic planning and reporting the results to Board of Directors- Suggesting product roadmap and product enhancements for the clients, negotiating deals $150.000 USD- Incubation & acceleration of new internal company's businesses

- Guiding clients on mobile and web development projects, presenting company services (both in English & Russian, offline and online meetings, emails, phone calls),- Translating business needs into feature concepts and product requirements, creating preliminary product roadmap, estimating with the development team,- Making commercial offers & closing deals (with budget from 4 to 10 million RUR). Examples of successful deals: 12 Storeez, Solopharm, Yakitoria, Chistaya Liniya ice-cream, RedStar tours, ETC Rus)- Building long-term relationships with clients, up-sales

Initiate and implement all marketing activities in smart home startup Ezzi to develop its distinct online presence. Participated in the development of 7 mobile apps and 3 B2B IT products for international audience. An expert of marketing with zero or very limited budget • Pre-launch activities:- market research, customer development and product idea verification,- promotion and PR planning,- preparing new apps' pages for launch in the App Stores (ASO),- making promo videos and video tutorials.• Product development:- communicate the requirements to product development team,- help to prioritize the product roadmap,- performing product design usability audits,- investigation of customer problems in cooperation with the support and testing teams, - suggestion of the improvements (that later were included in the roadmap, released in new version and + 2000 daily new users in the first week - done!)• Distribution, promotion & PR:- took the lead in development and management of the corporate web site ezzi.com in compliance with the set milestones: idea, brief, scenario preparation, copywriting, executors search and coordination, SEO,- development of SEO-optimized company's blog at blog.ezzi.com, content writing and updates,- Google Analytics & Yandex Metrika setup for all the web pages and blog,- communications with journalists, publications on forums and top industry-specific sites (Product Hunt, iDownloadBlog, etc). - launching ads in Facebook & Google, optimization according to the chosen payment model and the results,- generation of press contacts base.• Other:- coordinated the support team and freelancers work (hiring employees, allocation of tasks, etc)- created promotion campaign for CiderTV app that doubled new users ammount up to 3500 per day and kept it on the same level for a month

- Assisted the salesl team on driving their business and implementing marketing strategy - Writing SEO optimized content, assigning tasks to developers, proofreaders, designers, etc- Writing and managing content for the corporate blog.

Implementing all activities to describe how does RADIX Data Storage Systems work (both in English and Russian):- Creating and updating all types of User & Administrator Guides, how-to's, magazine articles etc (more that 160 pages in total per each release)- Describing all features, user scenarios- Proofreading and correction of system messages- Communications with development, QA & designers- Preparing marketing kit

- Analysing and optimizing of internal business processes- Operating the whole regulatory documentation development process: from brief to approval- Assisting external certification auditors during their inspections- Optimisation of internal portal (structure, content) on Microsoft SharePoint platform