Olya Kosareva

Olya Kosareva Email and Phone Number

Brand and UX and UI Lead @ Tagus Labs
Dubai, AE
Olya Kosareva's Location
United Arab Emirates, United Arab Emirates
About Olya Kosareva

I'm a marketing executive with 15 years of experience. My skills include marketing and PR strategy creation, branding and positioning, digital marketing, events, marketing analysis, community management.

Olya Kosareva's Current Company Details
Tagus Labs

Tagus Labs

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Brand and UX and UI Lead
Dubai, AE
Website:
tagus.xyz
Employees:
11
Olya Kosareva Work Experience Details
  • Tagus Labs
    Brand And Ux And Ui Lead
    Tagus Labs
    Dubai, Ae
  • Staking Circle
    Partnerships & Events Lead
    Staking Circle Mar 2024 - Present
    Dubai, United Arab Emirates
    Staking Circle https://www.stakingcircle.com/ is a community of LS/LRT professionals, unites companies and individuals globally, including such teams as Ether.fi, InceptionLRT, Ankr Staking, BNB Chain, Polygon, Avalanche and 10+ more members.I'm in charge of building the membership and partnership network and production of regular events like meetups, summits and conferences to facilitate valuable connections and create efficient networking opportunities.
  • Nealthy
    Marketing And Bd
    Nealthy Sep 2023 - Present
    Дубай, Объединённые Арабские Эмираты
  • Ethabudhabi
    Contributor
    Ethabudhabi Sep 2023 - Present
    Abudhabi
    EthAbuDhabi is an event for Web3 builders including panels, talks, workshops and a hackathon.
  • Ethriyadh
    Contributor, Organizer
    Ethriyadh Sep 2023 - Present
    Riyadh, Saudi Arabia
  • Coffee With Crypto
    Co-Founder
    Coffee With Crypto Apr 2023 - Present
    Dubai, United Arab Emirates
    I'm one of the organizers and community facilitators for Coffee With Crypto project which is a project that together founders, thought leaders and builders who are revolutionizing the internet, data and money through crypto and blockchain. Coffee With Crypto hosts weekly meetups every Saturday focused on high-quality networking, however the agenda of the meetups often includes special content-packed events like workshops, industry-specific talks and panels and tech paper discussions.
  • Web3Dubai
    Contributor, Organizer
    Web3Dubai Jul 2022 - Present
    Dubai, United Arab Emirates
    Web3 Dubai is a conference aimed at bringing together developers, creators and VCs to discuss, collaborate and learn more things about Web3, SocialFi, DeFi, GameFi, NFT, modular blockchains and whatever movement is yet to emerge in this amazing industry. I contribute to the organisation and marketing, program execution and more.
  • Ethdubai
    Contributor, Organizer
    Ethdubai Jan 2022 - Present
    Дубай, Объединённые Арабские Эмираты
    I'm involved with organization and attraction of speakers and partners to this first of renowned Ethereum-series and most in-depth development-focused event in the MENA region. I contribute into all things BD, management and marketing along with a great team of other contributors Yearn Finance, MetaMask, Decrypt PRO and Web3 London.
  • Capex.Com
    Head Of Crypto Marketing
    Capex.Com Nov 2022 - Feb 2023
    Абу-Даби, Объединённые Арабские Эмираты
  • G21.Capital
    Cmo & Bd
    G21.Capital Mar 2021 - Nov 2022
    Дубай, Объединенные Арабские Эмираты
    G21 Capital is the team behind GTON ecosystem which includes GTON Network - scaling Infrastructure based on L2 Rollups, GTON Dollar - a multi-collateralized stablecoin and L2 native currency ($GCD), $GTON Token - governance, collateral and staking currency for the protocol. I was in charge of the full-scope of marketing and PR, business development and community growth. Under my supervision we completed a seed funding round in April 2020 having collected $5m. Later on, we've launched several multichain DeFi products upon Ethereum, Fantom, BSC and solana, then took a pivot and shifted towards a more more ambitious aim of building our own layer 2 solutions for Ethereum and BSC and port all the existing DeFi projects there. During my tenure, we've managed to build a strong team of contributors, grow the community and establish more than 20 partnerships. I've been leading the communicational side of all DeFi products' launches from landing page design and content, UX/UI of the product, necessary documentation and blog articles creation, marketing campaigns and PR in the most well-established crypto media. Community relations were some of my key responsibilities. As in many projects, you sometimes face negative sentiment and even crises, especially when you go for pivots driven by this mutable industry. I successfully tackled such situations several times and it gave me very important experience.
  • Waves
    Head Of Marketing
    Waves Jan 2020 - Mar 2021
    Франкфурт-На-Майне, Гессен, Германия
    I was the CMO for the Waves protocol leading digital marketing, PR, influencer marketing, community relations.
  • Waves
    Head Of Special Projects
    Waves Jun 2019 - Jan 2020
    Франкфурт-На-Майне, Гессен, Германия
    I was in charge of special projects such as events for partners, Waves enterprise conference (yearly conference featuring speakers from the biggest international tech companies like Microsoft, Kaspersky lab, SAP etc), participating events, online course on Stepik on blockchain development, partnerships.
  • Digital October Center
    General Producer
    Digital October Center Apr 2019 - Jun 2019
    Moscow, Russia
    I was in charge of the whole agenda of the venue (own conferences and educational courses around tech) and managed client's events. I was also leading the marketing activity and communication with clients.
  • Binary District Journal
    General Producer
    Binary District Journal May 2018 - Apr 2019
    London, Amsterdam, Berlin, New York
    Binary District was an international project combining a media resource about all topics around innovative tech (blockchain, AI, cloud services), co-working and conference spaces around the world that had raised funding via ICO (Primal base) and educational courses and conferences on tech topics (blockchain mainly). I was the General producer for all events and courses that implied content creation, search for and agreements with speakers, PR and advertising.
  • Высшая Школа Экономики
    Head Of Alumni Relations
    Высшая Школа Экономики Jun 2017 - May 2018
    Moscow, Russia
    One of the greatest University's resources for promotion and business partnerships is its alumni community. As HSE is one of the biggest and top-rated universities in the country, the alumni represents top management in global and Russian corporations and influential representatives of establishment. Those are the best and most loyal people that help us to conduct our GR, PR and employment strategy for graduates. My responsibilities included onboarding alumni into the loyal pool, creating committees on different areas like IT business, media business, bank and finance, academic excellence etc to help HSE pursue its interests and establish strategic partnerships. It also involved building a strong community of supporters around HSE university and think tank, engaging them into what happens in this massive institution in its complexity and entirety. We hosted regular events like award ceremonies celebrating the most outstanding graduates in their professional, meetups on different topics, conferences. Btw, I should mention that I directed those sophisticated and technologically advanced ceremonies myself:)
  • Высшая Школа Экономики
    Deputy Pr Director
    Высшая Школа Экономики Sep 2011 - Jun 2017
    Moscow, Russia
    I've been involved with the full scope of communications management: B2B (institutional partners like Ministry of Education of Russian Federation, Ministry of Economics of Russian Federation, state agencies in charge of the countries' innovation, education advancement etc) and B2C like enrollees, student and applicants and students for graduate degrees like MBA, EMBA etc. I've beed developing the strategy and executing advertising, special events like own and participating conferences, content throughout different media platforms, public relations with media, internal communications with the student and academic communities. One of the challenges was the promotion of science per say, trying to speck about complicated topics in a simple language, conversing long scientific papers into readable and understandable pieces catering media and the society.
  • Высшая Школа Экономики
    Head Of Advertising
    Высшая Школа Экономики Jun 2010 - Sep 2011
    Everything Ads activities. Media planning, execution cross-platform campaigns for a set of products (bachelor, MA, MBA and other post-grade and additional skills short- and middle-term programs), full-scope analytics, competitive research.
  • Ngo
    General Manager
    Ngo "Laboratory For Social Advertising" Jun 2009 - Jun 2010
    Москва, Москва, Россия
    Social Advertising Laboratory is an expert resource that combines a full cycle agency for the production and promotion of social advertising with consulting and educational projects in the field of social PR. I was a general manager helping the team to manage the processes, host the thematic conferences and execute creative projects. This introduced me with the most talented and creative people in the advertising space, helped learn approaches to creative thinking, design, and project execution, learn about intricacies of PR when dealing with complicated and sensitive social problems. The head of the Laboratory, Guzelle Nicolashvily, is one of the most talented and creative people I've ever known, she led projects that the Laboratory won in tenders announced by the governance to shift the society thinking about different topics and promote socially responsible behaviour on the country scale.
  • Aviko
    Marketing Manager
    Aviko Feb 2008 - Jun 2009
    Москва, Россия
    I've been involved in creating communication strategy and execution for the company. That included creation of brand assets, including necessary business profiles on Google, Yandex and other platforms, social media accounts, creating corresponding content, listing the company on professional directories, maintaining the database of partners, creating regular informational emails, doing digital advertising.

Olya Kosareva Education Details

Frequently Asked Questions about Olya Kosareva

What company does Olya Kosareva work for?

Olya Kosareva works for Tagus Labs

What is Olya Kosareva's role at the current company?

Olya Kosareva's current role is Brand and UX and UI Lead.

What schools did Olya Kosareva attend?

Olya Kosareva attended Higher School Of Economics, Plekhanov Russian University Of Economics, Plekhanov Russian University Of Economics.

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