I'm a marketing executive with 15 years of experience. My skills include marketing and PR strategy creation, branding and positioning, digital marketing, events, marketing analysis, community management.
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Brand And Ux And Ui LeadTagus LabsDubai, Ae -
Partnerships & Events LeadStaking Circle Mar 2024 - PresentDubai, United Arab EmiratesStaking Circle https://www.stakingcircle.com/ is a community of LS/LRT professionals, unites companies and individuals globally, including such teams as Ether.fi, InceptionLRT, Ankr Staking, BNB Chain, Polygon, Avalanche and 10+ more members.I'm in charge of building the membership and partnership network and production of regular events like meetups, summits and conferences to facilitate valuable connections and create efficient networking opportunities. -
Marketing And BdNealthy Sep 2023 - PresentДубай, Объединённые Арабские Эмираты -
ContributorEthabudhabi Sep 2023 - PresentAbudhabiEthAbuDhabi is an event for Web3 builders including panels, talks, workshops and a hackathon.
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Contributor, OrganizerEthriyadh Sep 2023 - PresentRiyadh, Saudi Arabia
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Co-FounderCoffee With Crypto Apr 2023 - PresentDubai, United Arab EmiratesI'm one of the organizers and community facilitators for Coffee With Crypto project which is a project that together founders, thought leaders and builders who are revolutionizing the internet, data and money through crypto and blockchain. Coffee With Crypto hosts weekly meetups every Saturday focused on high-quality networking, however the agenda of the meetups often includes special content-packed events like workshops, industry-specific talks and panels and tech paper discussions. -
Contributor, OrganizerWeb3Dubai Jul 2022 - PresentDubai, United Arab EmiratesWeb3 Dubai is a conference aimed at bringing together developers, creators and VCs to discuss, collaborate and learn more things about Web3, SocialFi, DeFi, GameFi, NFT, modular blockchains and whatever movement is yet to emerge in this amazing industry. I contribute to the organisation and marketing, program execution and more. -
Contributor, OrganizerEthdubai Jan 2022 - PresentДубай, Объединённые Арабские ЭмиратыI'm involved with organization and attraction of speakers and partners to this first of renowned Ethereum-series and most in-depth development-focused event in the MENA region. I contribute into all things BD, management and marketing along with a great team of other contributors Yearn Finance, MetaMask, Decrypt PRO and Web3 London. -
Head Of Crypto MarketingCapex.Com Nov 2022 - Feb 2023Абу-Даби, Объединённые Арабские Эмираты -
Cmo & BdG21.Capital Mar 2021 - Nov 2022Дубай, Объединенные Арабские ЭмиратыG21 Capital is the team behind GTON ecosystem which includes GTON Network - scaling Infrastructure based on L2 Rollups, GTON Dollar - a multi-collateralized stablecoin and L2 native currency ($GCD), $GTON Token - governance, collateral and staking currency for the protocol. I was in charge of the full-scope of marketing and PR, business development and community growth. Under my supervision we completed a seed funding round in April 2020 having collected $5m. Later on, we've launched several multichain DeFi products upon Ethereum, Fantom, BSC and solana, then took a pivot and shifted towards a more more ambitious aim of building our own layer 2 solutions for Ethereum and BSC and port all the existing DeFi projects there. During my tenure, we've managed to build a strong team of contributors, grow the community and establish more than 20 partnerships. I've been leading the communicational side of all DeFi products' launches from landing page design and content, UX/UI of the product, necessary documentation and blog articles creation, marketing campaigns and PR in the most well-established crypto media. Community relations were some of my key responsibilities. As in many projects, you sometimes face negative sentiment and even crises, especially when you go for pivots driven by this mutable industry. I successfully tackled such situations several times and it gave me very important experience.
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Head Of MarketingWaves Jan 2020 - Mar 2021Франкфурт-На-Майне, Гессен, ГерманияI was the CMO for the Waves protocol leading digital marketing, PR, influencer marketing, community relations. -
Head Of Special ProjectsWaves Jun 2019 - Jan 2020Франкфурт-На-Майне, Гессен, ГерманияI was in charge of special projects such as events for partners, Waves enterprise conference (yearly conference featuring speakers from the biggest international tech companies like Microsoft, Kaspersky lab, SAP etc), participating events, online course on Stepik on blockchain development, partnerships. -
General ProducerDigital October Center Apr 2019 - Jun 2019Moscow, RussiaI was in charge of the whole agenda of the venue (own conferences and educational courses around tech) and managed client's events. I was also leading the marketing activity and communication with clients. -
General ProducerBinary District Journal May 2018 - Apr 2019London, Amsterdam, Berlin, New YorkBinary District was an international project combining a media resource about all topics around innovative tech (blockchain, AI, cloud services), co-working and conference spaces around the world that had raised funding via ICO (Primal base) and educational courses and conferences on tech topics (blockchain mainly). I was the General producer for all events and courses that implied content creation, search for and agreements with speakers, PR and advertising. -
Head Of Alumni RelationsВысшая Школа Экономики Jun 2017 - May 2018Moscow, RussiaOne of the greatest University's resources for promotion and business partnerships is its alumni community. As HSE is one of the biggest and top-rated universities in the country, the alumni represents top management in global and Russian corporations and influential representatives of establishment. Those are the best and most loyal people that help us to conduct our GR, PR and employment strategy for graduates. My responsibilities included onboarding alumni into the loyal pool, creating committees on different areas like IT business, media business, bank and finance, academic excellence etc to help HSE pursue its interests and establish strategic partnerships. It also involved building a strong community of supporters around HSE university and think tank, engaging them into what happens in this massive institution in its complexity and entirety. We hosted regular events like award ceremonies celebrating the most outstanding graduates in their professional, meetups on different topics, conferences. Btw, I should mention that I directed those sophisticated and technologically advanced ceremonies myself:) -
Deputy Pr DirectorВысшая Школа Экономики Sep 2011 - Jun 2017Moscow, RussiaI've been involved with the full scope of communications management: B2B (institutional partners like Ministry of Education of Russian Federation, Ministry of Economics of Russian Federation, state agencies in charge of the countries' innovation, education advancement etc) and B2C like enrollees, student and applicants and students for graduate degrees like MBA, EMBA etc. I've beed developing the strategy and executing advertising, special events like own and participating conferences, content throughout different media platforms, public relations with media, internal communications with the student and academic communities. One of the challenges was the promotion of science per say, trying to speck about complicated topics in a simple language, conversing long scientific papers into readable and understandable pieces catering media and the society. -
Head Of AdvertisingВысшая Школа Экономики Jun 2010 - Sep 2011Everything Ads activities. Media planning, execution cross-platform campaigns for a set of products (bachelor, MA, MBA and other post-grade and additional skills short- and middle-term programs), full-scope analytics, competitive research. -
General ManagerNgo "Laboratory For Social Advertising" Jun 2009 - Jun 2010Москва, Москва, РоссияSocial Advertising Laboratory is an expert resource that combines a full cycle agency for the production and promotion of social advertising with consulting and educational projects in the field of social PR. I was a general manager helping the team to manage the processes, host the thematic conferences and execute creative projects. This introduced me with the most talented and creative people in the advertising space, helped learn approaches to creative thinking, design, and project execution, learn about intricacies of PR when dealing with complicated and sensitive social problems. The head of the Laboratory, Guzelle Nicolashvily, is one of the most talented and creative people I've ever known, she led projects that the Laboratory won in tenders announced by the governance to shift the society thinking about different topics and promote socially responsible behaviour on the country scale. -
Marketing ManagerAviko Feb 2008 - Jun 2009Москва, РоссияI've been involved in creating communication strategy and execution for the company. That included creation of brand assets, including necessary business profiles on Google, Yandex and other platforms, social media accounts, creating corresponding content, listing the company on professional directories, maintaining the database of partners, creating regular informational emails, doing digital advertising.
Olya Kosareva Education Details
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Business And Political Communications
Frequently Asked Questions about Olya Kosareva
What company does Olya Kosareva work for?
Olya Kosareva works for Tagus Labs
What is Olya Kosareva's role at the current company?
Olya Kosareva's current role is Brand and UX and UI Lead.
What schools did Olya Kosareva attend?
Olya Kosareva attended Higher School Of Economics, Plekhanov Russian University Of Economics, Plekhanov Russian University Of Economics.
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Olya Kosareva
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