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With a reputation as a "nerd-translator," I excel at distilling complex technical concepts into accessible language. I bring a unique blend of creativity and strategic thinking to my 10 years of experience as a marketer. I specialize in crafting compelling narratives that bridge the gap between cutting-edge technology and its real-world applications. Check out portfolio: www.olyasurits.com
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Sr. Integrated Campaigns Manager, ItRippling Sep 2024 - PresentSan Francisco, California, Us -
Co-FounderThe Click Studio Jan 2023 - PresentSF's first self-portrait studio: theclickstudio.com -
Sr. Demand Generation ManagerPanther Jun 2023 - Sep 2024San Francisco, Ca, Us -
Senior Digital Marketing ManagerLightning Ai May 2022 - Jun 2023New York, Ny, Us- Achieved a 4x increase in audience growth rate in a single quarter through the implementation of a comprehensive organic social strategy- Regularly generated compelling content, including an ML comedy series that yielded the highest viewer count to date and a weekly ML newsletter that achieves 2% WoW increase in subscribers count- Established a high-performing ambassador program - Spearheaded an integrated campaign strategy utilizing social, email, and events resulting in a 10% MoM increase in user growth -
Sr. Manager, Demand Campaign StrategyKong Inc. Jan 2022 - May 2022San Francisco, California, UsDrove record-breaking traffic, engagement and conversions through integrated campaigns which included email, social media, SEO, PPC, web and content marketing.See examples of the campaigns I led on my portfolio site: olyasurits.com -
Digital Marketing ManagerKong Inc. Apr 2019 - Jan 2022San Francisco, California, Us• Ran the webinar program for 2 years at Kong, growing the volume of leads coming from webinars by 133% in my first year of running the program. This included content production, promotion and redistribution.• Consistently boosting event registrations by an average of 35% each year by leveraging digital marketing channels.• Grew email as the highest-converting marketing channel at Kong. Website traffic from email grew by an average of ~20% QoQ and contributed to 30% of all event registrations.• Managed the publishing and promotions of a comprehensive content strategy around APIS and Microservices that has since been implemented cross-functionally and increased lead generation by 450% over the course of 1.5 years. -
Digital Marketing ManagerUncommon Co. Dec 2017 - Apr 2019San Francisco, California, Us• Developed the digital marketing portion of GTM strategy, including content, social media, email, influencer marketing, SEO, and performance marketing.• Acquired 48% of 2018 enterprise sales meetings through comprehensive demand gen campaigns.• Exceeded demand gen goal by 42% for company’s freemium user product in Q4 2018.• Improved user retention by 5%+ through a multi-touch on-boarding campaigns for freemium users,including triggered email campaigns, product tours, webinars, and more.• Cultivated relationships with industry influencers through social media and industry events; improvedexposure for product launches, joint webinars, and other content partnerships.• Partnered with an advertising agency to drive brand awareness and demand gen campaigns for Google, LinkedIn, Twitter and Facebook.• Performed and presented comprehensive reporting, analytics, and marketing funnel analysis toillustrate the contribution of marketing efforts to lead conversion and user retention.• Established an email marketing program from the ground up; collaborated cross-functionally todevelop messaging, design templates, and test every element to increase conversion.•Conducted all A/B testing and optimization for the website, landing pages, paid campaigns, leadnurturing content, and emails. -
Digital Marketing & Sales EnablementWirestorm Feb 2016 - Nov 2017• Worked with VP of Marketing to craft a content marketing strategy that would contribute to SEO and lead gen efforts.• Managed a team of designers and copywriters to craft all marketing content (sales decks, white papers, social media graphics, landing pages, website pages).• Developed sales enablement materials for proposals and projects with enterprise clients including Costco, Microsoft, NetApp, Pioneer Pacific, and T Mobile.• Presented on behalf of Wirestorm at Microsoft HQ to secure funding for marketing campaigns to grow Azure consumption through SEM investments in 2016 • Increased organic search by 200% by encoding keywords and geo-targeting within each page of the company website.• Built, A/B tested, and continually optimized advertising campaigns in AdWords, LinkedIn, Facebook, and YouTube.• Developed reporting templates to provide a high-level overview of paid media performance for the bi-monthly meeting with Microsoft's NW sales partners.• Worked with developers to create demos of products, webinars and in-person seminars to showcase software services to a highly technical audience.• Ghostwrote for C Suite to build a thought-leadership presence online, was able to translate highly technical content into coherent and accessible articles, bylines and blogs.
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Marketing CoordinatorWirestorm Mar 2015 - Feb 2016
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Social Media Marketing ConsultantAylo Media, Llc Jan 2013 - Mar 2015• Conducted outreach to small businesses in Portland, OR to recruit 20 ongoing clients.• Worked with each client to define goals for tailored digital strategies and specific organization initiatives.•Trained client's in-house teams to manage their social media accounts while remaining as an advisor for special campaigns.• Developed content strategies for clients, and supported regular creation of blog posts and audience growth for companies without in-house teams.• Managed a team of college interns, coaching them in social media strategy, paid reach, graphic design, copywriting and research.• Analyzed and compiled monthly reports for all clients to measure progress and ensure targets were being met. -
Account ExecutiveYelp Jul 2013 - Jul 2013San Francisco, Ca, UsYelp Sales Training Program (July 2013)Sold advertising over the phone. Was in the top 3% of the training class, managed leads and made a high volume of outbound sales calls to local business owners daily. Learned how to navigate the SalesForce software, educated clients on the product with professional language and tone, and learned how to properly close a sales call. I was the first on my team to close a deal with a business owner. -
Social Media Marketing CoordinatorEco-Coach Jan 2012 - Jun 2013Washington, Dc, UsIn charge of managing and creating content for all social media accounts; sending out daily tweets about sustainability/ Built follower base from 300 to 1K+ in under a year/ Wrote blogs for their WordPress/Helped with marketing launches; created plan of action for social media and wrote press releases. -
Marketing LeadSprng Conference Sep 2012 - May 2013Helped organize a sustainable business conference in downtown Portland, OR in May 2013/ helped write a successful grant proposal/managed creation of all printed and social media marketing material/in charge of decoration and floor plan/ published an article in The Portland Business Journal about the event.
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Marketing Lead For University Of Oregon Undergraduate ChapterNet Impact Jan 2012 - May 2013Oakland, Ca, UsFounding chapter member and co-founder of U of O Net Impact's annual sustainable business conference, SPRNG. See "Projects" section of this profile for more information.In charge of creating printed marketing material for the group, and campus outreach through social media and special events/ Sending out weekly e-newsletters/ Contributing to a significant increase in membership from 5 to 30 in one year.Net Impact is an International Sustainable Business Non-Profit Organization with the mission to inspire, educate, and equip individuals to use the power of business to create a more socially and environmentally sustainable world. See less -
Social Media Marketing InternInstitutional Stove Solutions Jun 2012 - Jan 2013The designer and one of three contributors to this non-profit’s blog/ Created graphic designs for marketing material/ Helped with the design and function of the upcoming website.
Olya Surits Skills
Olya Surits Education Details
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University Of OregonClassical And Ancient Studies -
Portland State UniversityRussian Literature -
Heritage School Of Interior DesignAssociates In Custom Residential Interiors
Frequently Asked Questions about Olya Surits
What company does Olya Surits work for?
Olya Surits works for Rippling
What is Olya Surits's role at the current company?
Olya Surits's current role is Making tech speak human since 2013.
What is Olya Surits's email address?
Olya Surits's email address is ol****@****ape.com
What is Olya Surits's direct phone number?
Olya Surits's direct phone number is +150347*****
What schools did Olya Surits attend?
Olya Surits attended University Of Oregon, Portland State University, Heritage School Of Interior Design.
What are some of Olya Surits's interests?
Olya Surits has interest in Social Services, Children, Long Boarding, Civil Rights And Social Action, Yoga, Education, Environment, Dance, Photography, Hiking.
What skills is Olya Surits known for?
Olya Surits has skills like Social Media, Marketing, Public Speaking, Social Media Marketing, Blogging, Writing, Copywriting, Social Media Measurement, Google Analytics, Digital Marketing, Content Marketing, Demand Generation.
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