Not a 0-1 role, it was taking things from 1 to 100. Having worked with FieldAssist for 2.5 years, i had the unique experience of digitalisation and automation of CPG industry. My goal at FieldAssist was to enable faster revenue growth through enterprise sales. Key achievements:- Handled a team to drive sales in entire sales and demand generation- Closing some significant enterprise deal like Signify Global, Microtek, DSM Nutraceuticals etc- Lead the inside sales team and created IST process from scratch- Taking part in building hiring process and sales process.

We tried to experiment in FMCG trying to solve an important problem for regional brands in FMCG industry. We helped them place product in retail stores (GT), the FMCG company need not have a sales team and we would try to make sales process efficient.The experiment had the following findings:- FMCG in GT sales is lot to do with product placement and that is not all.- Marketing and BTL activation is an important part without which tertiary sales will be negligible.- Market is diverse and every brand will have its own geographical and demographic pocket. one cannot use one size fits all solution for all smaller brands.

It was a 0 to 1 role of building a company. We came up with a concept, raised funding, things didn't work out - came out with a huge learning.Had been at helm of Terre Brown since its inception. Managed an online sales across India since being a part of the co-founding team. Handled a team of 17 individuals in the domain of Fashion, Operations, IT and Marketing. My major arena in the company has been in the space of Strategy, Operations, Marketing and Finance. My core achievement withTerre Brown have been the following:1) Investor relation - Raised Seed and Pre-Series A round of investments for Terre Brown. Accomplished the entire negotiation and compliance process to complete the round of investments.2) Vendor Partnership - Increased the vendor partnerships from 1 to 12 and managing the same with help of operations and production team.3) Marketing: Drove sales through online marketing for the company.4) Process Building: Built robust operational processes to manage seamless order processing.5) Team Building: From 2 member team, grew the company to a team size of 17.6) Financial and Business Modelling: Modelled an entire inventory free business model for the company and created a5 year projections7) International Marketing: Opened international marketing channels for the company8) Financial Management - Helped conducting audits, managed monthly financing and reporting and took decisions in fund allocations.

Neeti Brand Solutions is a seven year old independent brand consulting firm,based in Mumbai, India. They are focused in creating and managing brands for organisations from various sectors.1) Involved in client servicing for the ongoing projects.2) Taking part and contributing in strategy formulation sessions within consultancy and with the client.3) Conducting focus group interviews, market surveys and secondary research for products and services.4) Involved in client acquisition for the consultancy.5) Handling the advertising agencies for the client6) Improving the perception of Neeti Brand for client acquisition7) Actively involved in make viable sales strategy for the company.8) Actively involved in preparing private equity pitch for a client. 9) Involved in routine sales team analysis and rectification(Working for 3 categories - Pharmaceutical - medicine for a Rare Disease, packaged food products and Breakfast Cereals.)

Took part in the regular operations of the Marketing team and participated in creative and marketing strategy formulation for Max Get More, a web based loyalty portal. Taking part in the campaign management to understand the impact of a loyalty management campaign which was done previously.

Worked on the growth strategy of ICICI Prudential Life Insurance. Had an active involvement in the focus group research to understand the insights on the sales agents of Insurance Industry.