E-Commerce Portfolio: • Steering business development activities by defining and implementing strategies for acquiring business via Brand Website, E-Commerce Portals/Marketplace like Amazon, Flipkart, Snapdeal, Paytm, Shopclues, and E-Commerce Affiliates (Online Aggregators)• Delivering Online Sales target for clients by executing platform level strategy and partnership to assist incremental growth, while handling the P&L of the E-Commerce vertical• Overseeing the E-Commerce channel sales and marketing activities, and identifying tools to generate E-Commerce sales and related activities for the brands on board.• Introducing effective strategies like promotions, schemes, incentives, payout slabs, etc. to maximize E-Commerce sales and analyze their impact• Performing Market Mapping by monitoring, analyzing, and evaluating E-Commerce market trends and competitor activities to identify market opportunitiesDigital Marketing Portfolio: • Driving Digital Marketing Campaigns (Tactical & Retargeting) strategy and execution, ensuring adequate CPL/CPA, and managing Google Ad words, Lead Management System (LMS), and Customer Journey on all platforms• Building and scaling cost efficient paid digital campaign across multiple channels and objectives, driving tangible growth through efficiencies, and devising and executing performance marketing strategies• Adjusting marketing strategy and plans to meet changing markets and competitive conditions• Optimizing campaigns to ensure the best output, setting up campaigns, ad groups, ads, and budgets correctly• Exploring A/B test creative and split audience, and used advanced audience break down to find best practice and best optimization approach to increase conversions• Managing additional agency along with AOPs, Budgeting, and Spend Planning