Country Business Manager
CurrentTotal tools (Ingco, Emtop, WADFOW, DecaKila Home Appliances) Country Business Manager- Pakistan Successfully launched 3 brands in Pakistan. Total, Emtop and WADFOW.Total brand is a Global Chinese multinational company having its head quarter in China, that develops, manufactures, and markets products for the construction, building maintenance, energy and manufacturing industries, mainly to the professional end-users and trade segments.Job Nature/Responsibilities:Heading National business across Pakistan for complete portfolio including for Power tools, Hand tools, Consumables, Power Sources, Gardening Tools and Safety Products.• Reporting directly to the Global Marketing Director in Latin America and Sales Director in China Headquarter.• Sales model includes appointing distributors in Pakistan, helping them with secondary sales based on after services, promotional activities, reach across the market in appointing dealers, sell-in & sell-out pricing.• Doing all the promotional/marketing/branding activities with the channel partners.• Effectively monitoring the online business including Daraz.• Enlistment of the brand with Modern Trade channel partners.• Managing P&L (including Local Price fixing strategy), trade market development, after sales service setup.• Price fixing strategy includes working from sell-in pricing, landed cost working, duty structure, distributors and whole sale margins to the retail price fixing.• Revamping of the entire after sales service setup leading to more customer satisfaction in terms of clear warranty policies, warranty periods, after sales service outlets and trade market education.• Thorough market visits to get first-hand information for brand and product improvement.Achievements:• Successfully finalized distribution partner of $1Mn during the first month. Bringing the brand at No.2 position in the tools market within 1 year.• Launched 3 brands in Pakistan. Total, Emtop and WADFOW.
