My tasks included : - Managing local and international advertising campaigns - Optimisation and performance analysis of the campaigns data- Investments (Tech, Media, Data) follow-up and reporting - Recommending then executing the right strategies for the right digital problematics - Meeting the various actors in the advertising market (Adtech companies, Data and Media)- Onboarding of new technologies (trading platorms)- Creating Post-Campaigns insights study case to improve the company's best practices and recommendations.