I am a regional/International Leader with over 6 years of retail experience in Iraq and International markets (namely ME & Europe) at Board level.I have proven success in years of service and franchise brand building businesses. I lead high-performance teams that work across multi-channel retail platforms (offline, online, franchise, wholesale and licensed products).I am able to communicate well with people of all ages, genders and races and across all levels. Energy and enthusiasm (my self inner-drive) is a trait which lends to my flexibility and command of any situation.My main work focus has been on the management of retail corporations. The tasks involved in management are highly complex and with my focus, continuous insights and analysis, I am able to excel in the process of sales optimisation, increasing profits, lowering inventory to generate free cash-flow.Innovating our business processes and dealing with the change management of staff from expatriate staff to local staff via training/development.Whether actively monitoring performance, improving our strategic plans or managing the entire life-cycle of a project or product development, my references would confer that I exceed expectations by practicing the greatest level of expertise with professionalism whilst always being customer centric.