-Responsible for handling all the Cake Catogery Brands of Hilal Foods - Relaunched Hilal CupKake at Rs15 price point successfully with Marketing and trade tools- Launched a new Thematic Campaign of BakeTime Slices-Developed portfolio strategy based to cater different price points and TG

Managed 3 brands under the “Fun” portfolio Tiffany CreamO’s, ChunkO’s and Tiffany Biteswhich is available in over 60 countries:Core Responsibilities: Ensuring timely launches of new varients starting from Idea Generation till ProductLaunch such as CreamO’s DC Comics Pack Managing In store activations in Markets all across the GCC i.e. OMAN, KSA,Bahrain, Qatar, UAE and Kuwait Analyzing Nielsen Retail Audit and handling complex market research software’s suchas Advisor Interactive, Seibel, Oracle and Brand Tracker Handling Digital marketing strategy of Biscuits and coming up with great campaignssuch as IFTAR SELFIE competition and Tiffany Chunkos Dubsmash Challenge Planning and executing world class marketing campaigns such as Tiffany Bites GoldPromotion in UAE and Tiffany Dodge Charger promotion in Oman Leading the Tiffany CreamO's Brand Seeding Program in partnership with WarnerBrothers-Creating the Biggest World of Super heroes activation Increased TOM recall to 92% with innovative TVC for our ATL activation Managing Consumer Researches for New Products(NPD) Ensuring creative artwork developments for POSM material to be placed in differentmarkets such as Carrefour and LULU. Complete handling of the Creative Agencies from Brief to execution Communicating to different stakeholders about project status to ensure deadlines

Initiated a startup online based business in the Garment industry• Identified a gap in the Pakistani Garment sector and built up on the opportunity by initiating the business• Designed a world class social media campaign to interact and build consumer base• Managed the Supply Chain function and executed different schemes such as Cash on Delivery and 12 hours delivery guarantee• Created and maintained a unique brand positioning in the market which reaped high rewards

• Responsible for Analyzing the communication modules of Engro Food Brands through different analytical models such SWOT and TOWS analysis• Brands worked on leading brands in Pakistani market which included Omore Icecream, Olpers Milk and Tarang Tea Whitener• Created a Database of Competition TVC such Wall’s Icecream and Nestle MilkPak though which I can identify the prevailing trends in Market • Recommended Innovative Concepts for ATL activations such as slow motion animations for Kids Ice cream