With 25 years of experience in branding, marketing, and integrated communications, I am a strategy-minded and goal-driven senior professional who leads the development and execution of effective marketing plans and campaigns. I have a proven ability to create successful integrated strategies that drive awareness and growth for diverse industries and clients, both locally and internationally.Currently, I manage projects for Kinetic Brands, a leading independent brand and digital experience consultancy based in Dubai, delivering comprehensive branding and digital solutions for regional and global clients. I am also a partner at SimSim Middle Eastern Recipes, a recipe app and food solutions platform, where I manage all aspects of digital marketing, communications, content creation, and product portfolio expansion. I am passionate about leveraging branding and digital tools to create innovative and impactful solutions that meet the needs and expectations of today's consumers. I am bilingual in English and Arabic, and have expertise in brand management, strategic messaging, digital marketing, campaign management, creative development, project launch, market penetration, business development, market strategy, and project management.
Listed skills include Marketing Communications, Marketing Strategy, Corporate Communications, Advertising, and 46 others.