Omar Castillo Email & Phone Number

Mexico City, Mexico

• Supporting Sales Strategy to increase EBITDA and Cash Flow (360 strategy: commissions, quotas, channels’ growth, structure optimization, etc)• Management of top priority projects (+$2,500M USD).• Directing, managing, and overseeing daily operation (headcount of +10K people).• Assuring cross functional communication (making time, information, and decision-making more effective for C-Suite).• Sales VP Budget Management.

• AT&T Accessories’ Mexico Head (Sales Channel); achieving a growth of +325% of total revenue due to a successful brand marketing plan, digital channels' diversification, product portfolio renewal (direct contact with vendors), and promotions (negotiations with OEMs). • AT&T Insurance Mexico Owner (Sales Channel); increasing 210% of users base due to a successful awareness campaign and a churn optimization strategy.• AT&T Enterprise Device Strategy Owner.Overall activities: • P&L owner (cost, price, margin) • Go to Market Strategy (negotiation with vendors, product selection, price set up, commercial plan) • Brands’ Relationship Program (key brand awareness with customers and sales reps) • Planning and execution the Marketing communication on sales channels (ATL/BTL/etc) • Quarterly business review with OEMs • Analysis of historical data and current trends to identify risks and identify opportunities • Strategy with brands to achieve KPIs

Mexico

**Job Promotion• Recognized by internal clients as top strategy and project management expert. Leading more than 50 projects of the most important AT&T divisions and releasing them on time (most of them reporting directly to C-Level)• Business readiness expert (training, IT systems deployment, communication materials for new launches); managing a project portfolio of +40 products per year

• Project management based on PMI, SDLC & Agile methodologies.• Product expert; managing the whole lifecycle of complex and operational strategies.• Intermediary between IT and the Business (Sales/Marketing/Supply Chain/ Finance).• Business analysis for processes optimization purposes; lead time reduction on wide project categories.

• Member of LATAM MJN’s PMO; having the responsibility of validating the project management of Mexico’s PMs and reporting the projects’ progress to the global MJN’s PMO.• Development of Crisis Management (Americas) and Business Continuity Plan of MJN Mexico (BCP).• Business analysis, including financial estimations to determine project viability.• Continuous improvement of processes (SLAs, quality, roles).• Contract negotiations with key vendors.