• Led cross-functional and cross-channel teams to develop new product platform and product-related marketing opportunities, from concept tocommercialization increasing penetration of customer base to ~20%.• Led initiative to build statistical models using historical data to predict competitor prices in several economic markets. Focused on analyzingthe factors affecting the manufacturing cost in United States.• Developed and managed product line business plans. Creates and presents the business case for new programs to support growth strategiesand profitability targets, and grew the team to 20 employees.• Implemented departmental strategies and maximized the financial performance of departments while ensuring high standards of beveragequality, service and marketing to maximize profits and ensure outstanding customer service.• Established domain expertise within e-commerce segments through research and networking events. Built and managed a network ofentrepreneurs, investors, and operators to stay current on industry trends and potential investment opportunities

•Gathered primary data on markets, competitors, and customers through database and Internet searches, market research and other commercial reports, internal client data, and telephone and in-person interviews•Identified Quality Control issues and ensuring consistency when reviewing client output and internal packs and case documentation•Developed rigorous strategic and financial analysis that will be utilized to determine L.E.K.'s recommendation to the client•Collaborated with project team members to derive trends, conclusions, and recommendations based upon the analysis•Coached junior team members and transferring skills, offering constructive advice, and positively contributing to the workplace environment

•Investigated a business possibility in peer-to-peer tutoring by linking high-level academic achievers with their peers in the most cost-effective and efficient manner feasible; To enhance consumer convenience, we designed a full-service platform with scheduling capabilities and a seamless 3-click booking experience.•Put in place many measures to improve operational efficiency, such as real-time schedule adjustments, 48-hour payment, and a tutor feedback system.•Created an orientation process to help our varied workforce of 15+ tutors and 5 ambassadors align; created brand guidelines, a digital strategy, and print marketing materials to help drive traction throughout campus.

•Built on knowledge of our product offerings to influence global product strategy and position the value for advertisers•Built a mix of strategic programs, product commercialization, and delivered initiatives with sales and product teams•Delivered Google Ad products for users and advertisers•Equipped business teams to drive adoption and optimal use of those products to maximize advertiser benefit and Google business growth•Collaborated with Global Product leads to provide feedback and insights that improved our products and drive further innovation

• Evaluates and monitors the multiple team projects.• Reviews and reports the projects' status, budget, finances, and risk levels.• Routinely performs complete and component analysis of projects.• Identify project risks and multiple mitigation strategies to ensure successful project execution.• Ensure all groups are adequately consulted and are satisfied with each deliverable.

The Shoemaker Innovation Center is selective service in the School of Informatics, Computing, and Engineering with the purpose of advising student entrepreneurs who are working on or thinking about, starting a company or commercializing an idea.

• Generate new leads and build a pipeline of new customers• Guarantee growth rate performance• Conduct product demos and demonstrate how we add value to our customers • Prepare proposals and conduct sales process• Carry out the integration of new clients with product development team• Set up sales automation and CRM tools

• Worked in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies• Collaborated with professionals and partners such as Hachette to coordinate brand awareness and marketing efforts• Managed technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.• Evaluated new technologies and add-on applications to improve and optimize marketing team performance.• Analyzed marketing and sales data to develop insights and made recommendations on areas for optimization.

• Communicated regularly with the manager, director, vice president, president, and other designated contacts within the organization• Maintained quality service by enforcing quality and customer service standards; analyzed and resolved quality and customer service problems by identifying trends and recommending system improvements• Reviewed and assessed the success of the company's goal and plan using solid and reliable measurements

• Coordinated the strategic solicitation of sponsors and negotiate terms. • Managed sponsor expectations, service sponsors and fulfill agreements.• Worked in conjunction with the Chairperson, Treasurer, and Marketing and Communications Director, coordinates and oversees the ticketing system• Developed an effective promotional strategy complete with marketing and advertising tools (i.e. announcement, print, TV, social media, and website)