• Setting brand objectives and strategies that meet business strategy and goals • Mange effectively the brand plans and targets through deep analysis of brand data, competitors and market data.• Understand consumer insights and barriers, & determine the right touch points communication to drive brand message throughout all marketing channels including brochures, outdoor, direct-to -consumer marketing, social media and point-of-sales material.• Planning and developing marketing campaigns • Align with communication team to ensure on all related brand communications as per set strategy• Developing and implementing strategies to increase sales • Using analytical skills supported with all needed reports to drive right decision on product design, pricing, communication, competitive plans and trade strategy and performance and report on brand performance• Identify growth opportunities, develop a meaningful innovation pipeline, create marketing program that best integrates advertising, trial and trade programs.• Track budgets with an eye towards maximizing profits and reducing costs• Analyze industry, competition and market trends• Prepare reports on brand performance and sales• Define innovative business building ideas to increase business prospects.• Assist in developing promotional strategies for brand awareness and profitability.• Manage consumer and trade promotional activities and marketing events.• Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into products.• Assist in developing annual business plan for profitable company growth.• Work with other business units to execute business plans to meet revenue targets.• Analyze competitor performance and market trends to provide recommendations for brand development.• Monitor and control expenses within allocated budget.