A content writer is someone who creates written material, such as articles, blog posts, product descriptions, and marketing copy, to inform, entertain, and engage an online audience. They possess strong writing skills, the ability to research and synthesize information, and a knack for understanding what resonates with their target audience. Content writers should also be creative, adaptable, and able to produce high-quality content in a fast-paced environment. Relevant work experience could include a background in journalism, marketing, or communications, as well as experience creating digital content and utilizing SEO techniques.