Omar F. Email and Phone Number

- Expertise in Advertising, Branding, Marketing, and Management solutions for clients ranging from Athletes to Entertainers, and Sports Teams to Small Businesses across the Sports and Entertainment industries- Ensure development of comprehensive marketing campaigns that best expand our client’s digital presence to eclipse their goals and maximize their brands’ value; creative and thoughtful consulting, strategic marketing that engages target markets and audiences of our clients to deliver customized services for each brand- Dedicated to improving our clients’ brands over the course of their career and life to establish recurring generational wealth; promise to provide trust and value, and help our clients surpass their highest potential- Help brands maximize ROI with custom marketing solutions that help them reach their next levels of success

- Teach students how to create and execute successful marketing strategies, including content and digital advertising, campaign development, user acquisition and retention, and SEM/SEO, etc.- Provide students with real-world digital marketing experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, WordPress, etc.

- Established digital marketing strategy, from awareness through conversion; including creating, managing and implementing integrated brand campaigns for lead generation, social media, conversion rate optimization (CRO), customer relationship management (CRM) and search engine optimization (SEO) ensuring integration of digital and offline marketing strategies based on best practices and internal analytics to drive revenue- Executed day-to-day SEO management resulting in increased website traffic, lead generation and revenue growth; expanding and optimizing search engine marketing through ongoing education and extensive research of the industrial and competitive landscape, as well as keyword research and on-page/technical development- Initiated and manage marketing analytics program for all digital platforms including assessing performance, analyzing metrics, making recommendations and adjusting campaigns for content marketing, lead generation, paid advertising, SEO/SEM and social media based off optimization of key performance indicators (KPI)

- Created and optimized processes for cross-functional projects using advanced data mining principles and analytic techniques to discover insights that guided strategic decisions and uncovered optimization opportunities that increased metrics related to clients’ key performance indicators.- Developed and maintained data models, reporting systems, data automation systems, - shboards and performance metrics that supported key business decisions which contributed to company growth efforts, increasing revenue and other key business outcomes.- Cultivated relationships and worked closely with clients to identify their needs and challenges. Targeted both offline and online consumers by creating and designing an integrated and multi-pronged comprehensive marketing strategy which provided solutions-oriented campaign themes generating increased website traffic and sales which boosted clients’ revenue.- Organized and managed numerous processes and projects simultaneously. Provided the design delivery of data insights that analyzed business functions, key operations and performance metrics and provided recommendations to enhance clients’ marketing strategy and initiatives through effective, efficient management of analytics and collaboration with clients.

- Directed multiple areas of various clients’ business and marketing operations including analysis, promotion and sales, effectively handling the entirety of the client's marketing operations on a day to day basis- Leveraged the operations of marketing, promotional and sales programs, including analyzing client’s marketing needs through general and targeted market research and developing and implementing digital marketing strategies to promote an increased online presence and services for multiple different clients- Advised clients on all situations across the entire spectrum of their marketing operations including explaining advertising and targeting, branding, budgeting, cost marketing, market analysis and methods of promotion

- Devised methods and procedures for obtaining data and analyzing market data to provide recommendations to management, which plays a key role in optimizing marketing campaigns.- Developed new techniques for conducting market research in a cost-effective manner and advising management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace.- Advanced knowledge of Facebook, Twitter, Foursquare and YouTube platforms and tools, video and photo sharing sites, integration of tools and third-party applications for success using social media to grow a consumer brand through creative thinking that drives measurable results.- Evaluated the influence of social media or other opportunities, managing, maintaining and growing social media channels and other media projects, and ensuring integrated messaging and compatible branding and marketing in social media programs.- Identified market segments, estimate consumer demand and position products, develop marketing strategies for diverse business environments, and analyzing data, preparing reports, creating presentations, and communicating findings to management.

- Ensure effective project management/delivery of analytics projects. Develop analytical solutions to marketing problems, helping to reduce risk and focus investment more efficiently- Analyzed sales activities and marketing campaigns, and analyzed marketing metrics for identify-ing cause-effect relationships between outcomes and marketing actions to raise profitability.- Identified marketing opportunities, conducted market research for determining brand perceptions, understanding customer needs, evaluating market penetration, and analyzing competitors.- Built marketing dashboards, which visualized fundamental performance indicators to provide snapshot excel spreadsheets and reports.

- Provided support to information collection management, counter-terrorism, and targeting efforts to support United States Security efforts- Processed information Collection Requirements (HCR), Ad Hoc Information Requirements (AHR), and Time Sensitive Collection Requirements (TSCR) for collection units- Maintained Information Reports (IIR) metrics for collection units controlled by DHS and review and process IIR evaluations from the Intelligence Community- Provided appropriate production material for the Senior Review Panel (SRP) and coordinate and participate in conferences, weekly meetings, and special projects as required.

- Supported the Joint Chiefs of Staff (JCS), and the JS with timely receipt and interpretation of database information in both serialized product and tactical reporting- Assisted the JS elements and the Defense Collection Coordination Center (DCCC) in formulating and defining information requirements and preparing database requests for information - Informed the National Security Operations Center (NSOC) Senior Operations Officer (SOO) and other NSOC elements, as well as the Chief CSG JS/Special Assistant to the J2, of information-relevant aspects of the JS plans, problems, and requirements in order to provide optimum information support- Ensured that the CSG JS is equipped to support the CJCS, JCS and the JS for the prompt satisfaction of their information requirements and to make intelligence and operations information available by JS elements to identify information production opportunities for the USCS

- Provided U.S. Strategic and Tactical Commanders with current highly perishable intelligence studies and reports through national-level databases and briefed VIP's including Military Generals- Served as Subject Matter Expert (SME) for Air Defense analysis and technical reporting at the KRSOC and served as Primary Training Manager for 70% of the personnel on watch- Authored thousands of intelligence reports that supported U.S./Allied aircraft and analytical efforts worldwide and performed Quality and Control (QC) on over 5,000 technical reports to enhance consumer Intelligence needs- Analyzed and fused information in different database products proficiently to enhance overall analytical effectiveness and provided time-critical support to a JCS sponsored-program that ensured the safety of aircraft and crews as well as prevented international incidents