Offah.com - A pioneer company that introduced Internet shopping and web-to-door channel of distribution concepts for specialized premium produce in Egypt.• Prepare and implement the feasibility study, including model, market research, sources of funding.• Establish all operational procedures including staff, distribution, and delivery.• Develop the branding and marketing strategy.• Establish business relations with various suppliers.• Manage the development and on-going support of the e-commerce solution with the website development company.• Build the distribution/delivery network.• Supervise the establishing of the distribution/delivery locations.• Train and support the staff on operational procedures.

Ashok Leyland Ltd. Automotive - A leading supplier in the transport solutions industry that offers a world class range of trucks, buses, and special application vehicles and engines, across 40 countries worldwide. • Commercial Agent, Levant and North Africa • Execute the sales plan as agreed to with Ashok Leyland.• Identify and introduce potential partners in the defined territory.• Negotiate and conclude distributor contracts with approved potentials.

A leading full-fledged automotive company that offers a full range of vehicles and tires. • Start-up and launch their tire operations in 4 new countries: Libya, Iraq Jordan, and Algeria.• Survey market to establish solid market potential and objectives study for all assigned territories• Set-up: design, select, and hire the operations teams to manage each country and a HQ team to ensure complete information management and analysis. • Planning: design and put into execution Tires Operating Procedures (TOP) to achieve order analysis, concurrence, and secure stock to cover for monthly sales objectives. • Sales network: set the strategic objectives for each country’s team and develop the sales network required to sustain the company’s objectives.• Logistics: design and implement a clear effective supply chain for the tires through TOP to achieve cost control.• Information management: design and implement communication cycles for the daily operations to ensure flow of information in a timely, efficient, and cyclical manner. • Infrastructure: set-up each country’s branch needs in infrastructure to sustain the operations based on their objectives in terms of monthly sales and distribution. Implement IT and inventory systems compatible with Egypt’s HQ systems.• Sales: launch sales in all active markets to achieve the company’s short and medium term objectives, considering start-up year as year zero. Sales reached 50% of the 2013 monthly objectives in Iraq, Jordan and Libya. • Business development: support the Regional Office team in establishing market knowledge for new targeted markets in the MEA region.• Supplier management: manage suppliers in all aspect of the business, and model centralized buying from HQ for all markets including price negotiations, order placement, claims, and relationship building.

• Re-structure the export department.• Develop the strategy for the export department, to align with the organization’s vision and short and long term objectives.• Establish market penetration plan and procedures for the company’s full line of products in international markets.• Manage the export department and coach and support the team as required.• Establish contact with potential distributors.• Build markets (distributor or multi distributor/JV/off-shore manufacturing) in multiple territories based on market potential studies.• Perform SWOT analysis, evaluate, assist and provide recommendations as required. • Build sales within new markets (spot, distributor, or private label).

• • Manage designated territories and Strategic Distributor Partners (SDPs) to achieve company growth objectives.• Grew core market by 57% for the period of 2006 to 2009 from $45,823 u to $80,000. • Lead the West Africa team to over achieve 115% of region objectives in 2009. • Develop West Africa 2009-2012 vision and strategy.• Manage the pricing to all designated markets within my territory.• Manage the pricing strategy with customers to maintain ongoing sales and deliveries to markets within my territory.• Manage the product mix to achieve the targeted growth & maintain the GP achievement.• Establish brand awareness & increase brand visibility for the Goodyear brand in core market through innovative marketing activities: Increase sales by 200% & maintain a 25% increase in monthly sell out for following 7 months through running “Buy 4 Get 1 Free” promotion in Ghana.  Product knowledge training & certification to SDPs & fleet KA.  1st WAF regional technical training organized by WAF team. 2008 truck launch event organizer.• Gain an in-depth understanding of the distribution channels, identifying new opportunities & market potentials for growth. • Participate in the development & introduction of the first branded retail chain for tire service in Ghana “Rana Radials” in cooperation with SDPs.• Introduce VULCO franchise, a Goodyear retail concept, in West Africa through a regional master franchise agreement.• Conduct field research to establish market sizes & potentials through surveys & data gathering/analysis & other activities including fitment, price/pattern analysis & dealer visits.• Establish market knowledge & procedure for market study & evaluation.• Conduct product knowledge training for new associates & dealers.• Coach & mentor new associates & junior team members to maintain high achievements & motivation.• Take over & grow order book of existing & new markets (Nigeria & Central Africa) by 300% to 500% over previous business results.

• A group of investors, operating in a variety of countries including Egypt, Syria, Lebanon, KSA and Eastern Europe, and a leader in different industries such as hotel accessories, beverage distribution, and machinery and products related to the textile business.• Evaluate current business operations for the newly introduced beverage business, increase performance where necessary, and establish the teams required for handling the suppliers’ relations with the distributors.• Establish contractual agreements with leading beverages companies for distributing in the Levant region, in compliance with the client’s requirements. Yearly distribution agreement renewed after performance review with main supplier.• Follow-up on distribution levels to reach initial market shares in Syria and Lebanon through 3rd parties. Achieved a 110% target for share of markets in both countries.• Expand the distribution zone to Iraq in consultation with the group and according to the group’s strategic objectives.• Introduce new products compatible with the existing product line to further develop the beverage line of business.• Develop a ‘Potential study’ for the regional distribution of local and imported energy drinks in North Africa, Middle East, COMESA, and the rest of Africa. • Perform a feasibility study for establishing a beverage retail distribution company in Syria.

• A fully owned subsidiary company of Heineken N.V., and Egypt’s premier manufacturer of malt-based beverages including Fayrouz, Birell and Stella non-alcoholic and alcoholic beer. • Manage ABCs export business in markets in the West Africa, MENA, COMESA and EC regions. • Identify, assign, and manage distributor sales organizations in all assigned existing markets (7) as well as for the Egypt based Free Zone business. Grew volume from 9,700 hectoliters in 2001 to 30,900 in 2003.• Develop and manage the annual distributor performance plans to include volume and profitability targets, distribution and share objectives (where appropriate), below-the-line activities and by-channel trade development.• Identify opportunity markets within the assigned regions supported by primary data related to multiple potential success factor indicators such as category size, consumption, the value chain, competition, and import regulations. • Develop portfolio plans to identify the brands appropriate for the various markets including evaluation of competitive positioning, price point positioning, and brand relevance to the trade and consumers.• Conduct periodic in-market distributor performance reviews measuring performance against objectives and implementing corrective action as necessary.• Develop and manage the annual volume, revenue, and spending budgets for all assigned markets.• Participate in establishing the pan Arab media planning and cost negotiations with media agencies for the non-alcoholic range.• Plan and conduct marketing support activities (sales drives campaigns, launch events). Ran B5G1 in GCC for non-alcoholic range; launched Egyptian beer brands in Syria and Lebanon.• Coordinate the production of export sales support materials in both hard and electronic formats.• Develop distributor-screening procedures based on a SWOT type analysis to identify potential distributors.

• A privately owned company, that specializes in the import of handicrafts from Egypt, Spain, and Mexico for sale through its own retail outlets. • Establish and manage the company branch in Egypt for the supply of their market. Achieved a business turnover from Egypt to US$ 75,000.• Select, source, and purchase handicrafts from Egypt.• Design and manage the quality control and packaging procedures.• Study, source, and purchase the best and most economical freight service for the transport of goods to France as well as the custom clearance on arrival.• Survey the Egyptian market for products that are relevant and complementary to the company’s line of products.

• A subsidiary of Projects Investment and Consulting Organization (PICO) that produces and markets branded fresh produce under the PICO brand name.• Manage PICO’s export markets in Western Europe and the Middle East.• Identify, assign and manage importers of fresh produce in all existing markets. Grew export revenue from US$ 3.5 Million to US$ 5.5 Million.• Identify, research, and penetrate new alternative markets for the company’s full line of products. Grew customer base from 22 to 32 customers in over 20 destinations around the world.• Develop and implement a data collection and analysis system for the company’s export department daily operations. Realize complete information management for daily sales and related issues, including data analysis and comparison on demand.• Design, source, and purchase export’s requirements of packaging material per item produced. Achieved an attractive and economical packaging suitable for the company’s customers in EU (supermarket chains: Sainsbury, ASDA, Tesco, Albert Heins) which in turn reflected on the achievement of sales growth targets.• Coordinate, develop, and produce export sales support material including brochures, advertisements in local and international fresh produce magazines as well as design of the company stands in International specialized exhibitions.• Select, participate, and represent the company in International fairs and exhibitions.• Design and manage the Production Quality Control department complete with procedures and criteria for product evaluation, selection of quality control staff, support material for quality control staff, harvesters and packers. Achieve an enhanced quality of packed products appealing to the company’s customers, mainly supermarket chains.• Support & assist PICO’s Chairman for the East Oweinat Agriculture project in the preliminary phase of the project initiation. East Oweinat project was a newly found agriculture area of around 70,000 hectares South East of Egypt.