Omar J. Trejo Email & Phone Number

Salt Lake City, UT, US

• We help revenue leaders unlock growth by decoding customer behavior. Our proprietary approach combines behavioral analytics with deep customer insights to craft compelling experiences that help companies achieve.
• Driven a combined $5B in new business through customer journey optimization and paid media management
• Reduced time-to-insight by 90% through custom frameworks and AI solutions, reducing costs and creating more opportunities to capture market share
• Improved marketing ROI by integrating quantitative and qualitative data
• Aligned sales, marketing, and product teams around customer-centric strategies to build winning RevOps teams
• Built scalable, compliant data infrastructures for enterprise clients to eliminate worries about security breaches and protect customer privacyWays we help:

South Jordan, Utah, US

• This role was the marriage of all the skills I'd acquired over a 10-year career, tasked with designing and engineering new solutions, sales, and driving strategy for marketing, IT, and RevOps teams while generating.
• Defined key markets and developed solutions across RAG, AI/ML, and marketing automation.
• Improved processes for prospecting and acquiring new clients, including updated sales decks.
• Supported sales in prospect interactions and development of the pipeline.
• Developed all new solutions offering data as a service (DaaS) revenue stream.Strategy & Client Management:
• Reported to Global Directors of Marketing and Experience, VPs, CMOs and and CROs across various Fortune 50 companies.

Built and sold insure tech platform to insurance carrier in 2023. Spearheaded the creation and sale of Leadler, an insuretech company that revolutionized lead generation for insurance agents. By developing a complete system for generating and distributing leads, we achieved over $1M in sales within the first 6 weeks of business. Through strategic.

Salt Lake City, UT, US

Led 3 successful acquisitions, including Brandless, driving relaunch and supporting exit strategies. Managed financial oversight on cash flow, client PNLs, and ad budgets. Led growth strategy across web experience, operations, paid media, affiliate marketing, and email for 10 clients.

Lindon, Utah, US

• Relaunched marketing during initial acquisition, driving $2M MRR.
• Led team to reduce CAC by 85% through strategic partnerships and optimized media.
• Increased MRR by 30%, generating first month of profit in company history.
• Hired and trained 15 employees, managing finance and business operations for the agency.

American Fork, Utah, US

American Fork, Utah, US

• Recruited to adapt product offering to address the changes of ITP, channel attribution, and rising competition both in eCommerce and performance marketing:
• Created new product offering for rapidly prototyping new content
• Oversaw product development proprietary tech (called "The Brain) to enhance cross-channelattribution
• Built cross-disciplinary team of 20+ ad buyers and content creators
• Managed the company's top 5 biggest accounts during onset of pandemicThis resulted in:
• Increase in total revenue of 5x while doubling workforce

Beverly Hills, CA, US

• Reporting directly to the CEO and founder, Old School Labs enlisted me to head program management to solve against market and internal forces which had reduced their annual revenue by 20%:
• Led cross-functional, fully remote team of 35 to increase revenue by 68% YoY
• Developed and executed online advertising campaign which saw a 3:1 ROI
• Added revenue streams and eCommerce store, adding $5MM to top line during first year
• Recruited and hired CMO to lead Old School Labs into next phase of growth

Beverly Hills, CA, US

After identifying market forces that caused Old School Labs to decline in revenue by 25%, I proposed a strategy to reduce their monthly expenditures, freeing up cash to invest into new marketing campaigns. This successful consulting relationship earned me an in-house position to advise their founders and chief executives as their Head of Growth.

Salt Lake City, Utah, US

• Signs.com had successfully grown to over $20MM in revenue, but struggled to retain customers and suffered from steep acquisition costs, making it difficult to scale profitably:
• Worked with full-stack engineer to develop new BI systems which identified Signs.com's highest LTV customers, improving email, web experience, and paid media strategies.
• As a result, we pivoted to B2B marketing strategy, leading to profitable acquisition through new business development focused on a customer portal supporting design and dropshipping for franchises.
• Improved e-commerce experience, personally contributing to a lift in $3.5MM in annual revenue,through email marketing automation, SEO and conversion rate optimization.
• Developed and launched 6 new products from concept through promotion.

American Fork, Utah, US

• Chamber had just gotten its first paid media client and needed support to build out what would become two foundation divisions of the business: post-production and paid media strategy. In the early stages, I edited and.
• Built ad operations systems that profitably sustained multiple 6 figures in monthly ad spend per client
• Developed a cross-channel attribution strategy to deliver real-time performance insights.
• Profitably scaled revenue for 8 clients through paid social media marketing, while hiring and training.***These same systems have now driven over $1 B in trackable revenue over the past 8 years***

Provo, Utah, US

Colorist for Studio C, Story Trek and Como Chegue Aqui.

Draper, Utah, US

• Under the guidance of a brilliant sociologist, I learned qual-quant analysis: a pillar of my work over the past decade in influencing human behavior.
• Supported efforts to reduce customer attrition by 3.5% through coding 15k surveys weekly, and mining insights from Qualtrics surveys with SPSS.
• Executed market research for future product development and the launch of brick-and-mortaroptometry clinics.
• Prepared and presented monthly and quarterly insights reports to directors.

Draper, Utah, US

• Building on foundations of data analysis and engineering, I supported building forecasts to meet SLAs while supporting solutions to optimize our workforce.
• Increased efficiency of digital teams by 45% by restructuring workload.
• Reduced staffing costs by 20% without layoffs.
• Successfully operated under budget while meeting demanding SLAs.
• Supported 97 of our 700 call center agents.

Mesquite, NV, US

Startup with several hats per person. Led in-house app development, and engineering, eventually taking on more responsibilities to support the business. This was the foundation of my experience in data engineering as I built several new systems to augment our ERP. From reconciling accounts receivable and payable; automating shipping and logistics.

Richfield, Minnesota, US