Currently, I support our Latin America and global teams to:- Engage government stakeholders on road safety agenda and make sure they have access to data, evidence, and international best practices on strategic communications to save lives.- Set up communication goals, develop strategies, and support in-country teams to design and implement best practice strategic communication in public health, including planning, supporting, and providing strategic advice;- Strategize, plan, implement, and evaluate behavior change mass media campaigns, digital media strategies, and public relations from media events to editorial pieces that raise awareness on road safety issues;- Lead comprehensive efforts on capacity-building strategies required to support the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS) including media coaching, journalism workshops, and strategic communication workshops aimed at government communication teams in partnership with WHO and other BIGRS partner organizations, with over 80 trainings, 1200 trained journalists and 300 trained high-level spokespeople globally;- Exchange challenges, solutions, and case studies on shared issues globally;- Coordinate and facilitate team events, meetings, exchanges, and resource sharing;- Find regional and international PR opportunities to highlight policy-related work to road safety;- Search, identify, and recruit new talents when needed.In this position, I had the opportunity to work with our team to develop our:1. Facilitator’s Guide: Road Safety Journalism Workshopshttps://www.vitalstrategies.org/resources/facilitators-guide-road-safety-journalism-workshops/2. Factsheet on Reporting on Traffic Crashes: Best Practiceshttps://www.vitalstrategies.org/resources/reporting-on-traffic-crashes-best-practices/3. And many other support materials on strategic communications aimed at governments.

In this position, I supported our Latin America teams to:- Engage government stakeholders on road safety agenda and make sure they have access to data, evidence, and international best practices on strategic communications to save lives.- Set up communication goals, develop strategies, and support in-country teams to design and implement best practice strategic communication in public health, including planning, supporting, and providing strategic advice;- Strategize, plan, and implement public relations strategies, from media events to editorial pieces that raise awareness on road safety issues;- Lead comprehensive efforts on capacity-building strategies required to support the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), especially road safety journalism workshops in partnership with WHO and other BIGRS partner organizations;- Exchange challenges, solutions, and case studies on shared issues in the Latin America region;- Coordinate and facilitate team events, meetings, exchanges, and resource sharing;- Find regional and international PR opportunities to highlight policy-related work to road safety;- Search, identify, and recruit new talents when needed.

In this position and within the framework of the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), I supported the city of Fortaleza to:- Engage government stakeholders on road safety agenda and make sure they have access to data, evidence, and international best practices on strategic communications to save lives.- Set up communication goals, develop strategies, and support the city team to design and implement best practice strategic communication in road safety, including planning, supporting, and providing strategic advice;- Strategize, plan, and implement public relations strategies, from media events to editorial pieces that raise awareness on road safety issues;- Lead the implementation of 3 road safety journalism workshops in partnership with other BIGRS partner organizations, such as GRSP, Johns Hopkins University, and GHAI, with a total of 25 trained professionals;- Coordinate and conduct over 20 media events, including press conferences and visually impactful events with 2000+ news publications on local, national and international media from 2017-2020;- Coordinate and facilitate meetings, exchanges, and resource sharing across the BIGRS network of the time;- Find regional and international PR opportunities to highlight policy-related work to road safety.Most importantly, we were able to support the implementation of a road safety policy that ultimately saved hundreds of lives, with a decrease of over 40% in deaths in just four years, with international recognition: https://www.vitalstrategies.org/how-one-city-in-brazil-reduced-road-crash-deaths-by-a-remarkable-40/https://www.vitalstrategies.org/united-nations-highlights-fortaleza-efforts-on-road-safety-and-sustainable/And the results have proven to be sustainable for the last eight-years period:https://g1.globo.com/ce/ceara/noticia/2024/05/02/fortaleza-registra-reducao-de-mortes-no-transito-pelo-nono-ano-consecutivo.ghtml