My journey at Mad Hook Games has culminated in my current role as the Head of Growth. In this capacity, I am entrusted with shaping the company's vision and growth plan in collaboration with its founding team. It is a role that merges my passion for gaming with my strategic acumen, setting the stage for exciting endeavours ahead.Projects & Duties:● Successfully managed budgets exceeding millions of dollars, acquired over tens of millions of users, and achieved remarkable results, including multiplying the average ARPU/LTV by approximately 4 times and increasing revenue by an impressive 7-fold.● Managed 35+ projects at Mad Hook Games from the company's inception, with 16 successful publications.● Providing insights on product economy design and monetization strategies.● Orchestrated product launches through a two-phase approach: soft launch, involving marketing creatives creation, ASO setup, campaign creation, waterfall setup, and KPI monitoring, followed by full launch with expanded marketing and advanced monetizationfeatures.● Applied development expertise to implement some new features and tools.● Spearheaded partner communications, identified business opportunities and ventured intonon-traditional markets, such as publishing games on AppGallery and collaborating with Chinese publishers for entry into the Chinese market.

Developed three games then transitioned from game development to marketing while leveraging game development skills for third-party tool management and designing revenue-boosting game economy features.

Under my stewardship and with the support of my company's founders, I introduced groundbreaking marketing and monetization methodologies that revolutionised revenue generation. These innovative strategies expanded our revenue and reach to the global market, where such methodologies were previously uncharted territory in our local market.

In 2019, I joined Mad Hook Games as its first employee, collaborating closely with the co-founders to shape the company's vision. I played an instrumental role in establishing the marketing and monetization department.