Omar Laachrate

Omar Laachrate Email and Phone Number

Director of Ecommerce Growth and Influencer and Affiliate Marketing @ SFL E-Commerce
Miami, FL, US
Omar Laachrate's Location
Miami, Florida, United States, United States
About Omar Laachrate

Omar Laachrate is a Director of Ecommerce Growth and Influencer and Affiliate Marketing at SFL E-Commerce.

Omar Laachrate's Current Company Details
SFL E-Commerce

Sfl E-Commerce

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Director of Ecommerce Growth and Influencer and Affiliate Marketing
Miami, FL, US
Employees:
5
Omar Laachrate Work Experience Details
  • Sfl E-Commerce
    Director Of Ecommerce Growth And Influencer And Affiliate Marketing
    Sfl E-Commerce
    Miami, Fl, Us
  • Sfl E-Commerce
    Ecommerce Account Director & Head Of Training
    Sfl E-Commerce Jul 2023 - Present
    Miami, Florida, United States
    One of three leaders responsible for implementing and consulting on growth strategies to increase Shopify revenue across a portfolio of 15 accounts. Achieved notable "last 365" revenue growth: $6,855,372 (1000% y-o-y increase), $4,244,632 (50% y-o-yincrease), $3,375,855 (495% y-o-y increase), $457,110 (445% y-o-y increase).Implemented a robust Hyper-Testing Meta Ads system which achieved a 45% average month-over-month increase in Facebook Ads revenue across five accounts.Created Customized Customer Retention Programs for 8 accounts, including: Rewards Programs, Referral Programs, Affiliate Programs, & Email & SMS Flows.Implemented separate on-site upsell funnels, generating a total of $204,494 in revenue across four accounts over the past year.Led the establishment of an in-house TikTok Marketing Department, encompassing Business Center, TikTok Shop, and Influencer/Affiliate Program. Onboarded three accounts, generating $10,378 in TikTok Shop revenue within two months.Spearheaded the creation of an in-house Amazon Marketing Department, including Business Center, Product Listings, and Amazon Ads. Onboarded two accounts, resulting in $7,738 in Amazon-specific revenue over two months.
  • Sfl E-Commerce
    Director Of Email & Sms
    Sfl E-Commerce Sep 2022 - Jul 2023
    Miami, Florida, United States
    Implemented and optimized 735 emails and SMS campaigns within 105 Klaviyo flows across 15 accounts over eight months. Focused on segmentation, deliverability, consumer intent, personalization, conditional splits, triggers, filters, and clear CTAs.Developed a monthly Klaviyo flow A/B testing system, achieving an average increase of 11-27% in open and click rates month-over-month.
  • Museum Of Graffiti
    Digital Marketing Manager
    Museum Of Graffiti Jan 2022 - Sep 2022
    Completely redesigned and developed the online infrastructure for museumofgraffiti.com and wynwoodgallery.com, encompassing 1034 e-commerce products, 111 pages, full POS and inventory integration across four on-site locations, and an advanced ticketing system.Achieved a 2036.75% increase in e-commerce sales, through innovative guerilla marketing strategies.Executed social media growth strategies and content creation, resulting in a 31% increase in Instagram followers, from 83,550 to 110,224, over eight months.Enhanced weekly newsletter engagement by increasing the average open rate by 27% and click rate by 78%, utilizing A/B testing, personalization, and improved segmentation.Developed event marketing systems for in-house art shows, resulting in a 124% increase in attendance quarter-over-quarter.
  • Tfc Marketing
    Sales Executive
    Tfc Marketing Aug 2020 - Feb 2022
    Miami, Florida, United States
    •Identify and create a customized sales approach for different E-Commerce clients in varying industries•Leverage a mixture of Social Media Presence, Paid Advertisements, Search Engine Optimization, and Lead Generation tools to capture, profile, reach out to, and close new clients•Daily management of Customer Relationship Management software, ensuring all potential clients follow the guided sales process
  • Tfc Marketing
    Account Director
    Tfc Marketing Sep 2018 - Aug 2020
    Miami, Florida, United States
    Spearheaded the successful launch of an e-commerce brand, driving monthly sales to $1,500,000 within 2.5 years.Orchestrated a rebrand and boosted monthly sales for a key account by 33,544%, growing revenue from $535 to $180,000 over 18 months.Successfully managed a portfolio of ten accounts, providing training and oversight to a team of four account managers. Consistently achieved a minimum 20% monthly sales increase per account through strategic initiatives and performance optimization.Developed and implemented an integrated Influencer and Affiliate program, generating over $4,000,000 for the account base and accounting for 35-45% of each account's monthly revenue.Strategically allocated a quarterly budget of $240,000 across Paid Advertising, Social Media Management, Web Design & Development, SEO, Affiliate Management, Influencer Management, Conversion Rate Optimization, and Content Creation (Photography, Video, Graphics, Writing).Developed a comprehensive CRO system, achieving a minimum 1% monthly increase in conversion rates, with most accounts maintaining a steady 7-8% conversion rate.
  • Tfc Marketing
    Account Manager
    Tfc Marketing Sep 2017 - Sep 2018
    Miami, Florida, United States
    Orchestrated a rebrand and boosted monthly sales for a key account by 33,544%, growing revenue from $535 to $180,000 over 18 months.Developed a comprehensive CRO system, achieving a minimum 1% monthly increase in conversion rates, with most accounts maintaining a steady 7-8% conversion rate.
  • Swerve
    Director Of External Relations
    Swerve Feb 2015 - Feb 2018
    Miami, Florida, United States
    •Creating and implementing the digital campaigns for upcoming concerts, Swerve branded events, and social media campaigns•Spending a budget between $5000-$10,000 per semester on Digital Marketing Efforts•Communication, allocation, and final say on graphic designs for campaigns•Proper utilization of internal contacts, SMS & Email services•Implementation of customer retention strategies & campaigns•Day of Show Management•Venue Communication
  • Swerve
    Intern Manager
    Swerve Feb 2015 - Feb 2016
    Miami, Florida, United States
    •Created a campaign & hiring process that interviewed 64 potential interns, and landed on a total of 16•Creating and communicated Digital, Guerilla, and Traditional marketing tactics in easy to consume SOP's for interns to follow•Communicated, Calculated, and paid out interns more than $5000 in total commissions
  • Norwegian Cruise Line Holdings Ltd.
    Personal Cruise Consultant (Outbound)
    Norwegian Cruise Line Holdings Ltd. Mar 2016 - Dec 2016
    Miami, Florida, United States
    •Promoted sales to direct consumers by initiating calls, acting on leads and/or prospects in order to identify travel needs, present/explain Norwegian Cruise Line products and make travel recommendations•Established and maintains quality customer relationships by delivering exceptional customer service, establishing rapport, identifying and meeting customer needs and expectations•Maintained consumer prospect lists/contact database (Salesforce) in order to build and maintain effective relationships with new and existing consumers•Effectively articulated cruise product features, benefits, pricing and made recommendations, including: promotions, itineraries, and auxiliary products such as stateroom upgrades, onboard credits and other shipboard amenities
  • Red Bull
    Student Brand Marketeer
    Red Bull Aug 2013 - Aug 2015
    Miami, Florida, United States
    •Created relationships with, and collected branded content from different 15-20 different "Opinion Leaders" throughout campus (Student Athletes, Fraternity/Sorority Leaders, etc.), using their leverage to increase Red Bull's Social Media campus brand awareness 228% over two years.•Built and executed a tailored and innovative campus plan, then given a $10,000 budget to spend throughout the semester between: event(s), guerilla marketing tactics, branded marketing tactics, tasting/samplings, and event support•Collaborated with the sales department to open new distribution points for Red Bull within and around Florida International University, eventually placing Red Bull in 16 off campus stores.

Omar Laachrate Education Details

Frequently Asked Questions about Omar Laachrate

What company does Omar Laachrate work for?

Omar Laachrate works for Sfl E-Commerce

What is Omar Laachrate's role at the current company?

Omar Laachrate's current role is Director of Ecommerce Growth and Influencer and Affiliate Marketing.

What schools did Omar Laachrate attend?

Omar Laachrate attended Florida International University.

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