Omar Peñuelas Email and Phone Number
With over six years of experience in category management. I am passionate about delivering the best online shopping experience. I manage the end-to-end process for the tactical, sports, and outdoor gear categories, overseeing sales, forecasting, analysis, negotiation, profitability, delivery, vendor relations, new product launches, item set-up, site merchandising, promotion, marketing, content, SEO, and market research.As a category manager, I have successfully increased sales and margins, expanded the product assortment, improved vendor performance, and optimized the site navigation and presentation for my categories. I have also built strong relationships with key vendors and partners, such as YETI, Oakley, Benchmade, and Vortex Optics, to secure exclusive deals and promotions for our members. I am skilled in using various tools and platforms, such as Microsoft Word, Excel, Shopify, and Google Analytics, to manage and analyze data, generate reports, and track performance. I have a Bachelor's of Science Degree in Retailing and Consumer Sciences from the University of Arizona, where I learned the fundamentals of retail management, merchandising, marketing, and consumer behavior.
Albertsons Companies
View- Website:
- albertsons.com
- Employees:
- 108884
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Albertsons CompaniesPhoenix, Az, Us
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Category Manager-Tactical, Sports & Outdoor GearGovx Sep 2022 - Jan 2024San Diego, Ca, Us• Developed, managed, & grew a brand portfolio of over $20 million in annual revenue, including multiple multi-million-dollar accounts. • Planned & forecasted $4M+ worth of inventory purchases across multiple brands on quarterly basis based on category and product knowledge, seasonality, and relationships built with brand partners, leading to double digit margin point increase on average during high sales volume periods where drop-ship inventory wasn’t accessible. • Strategized & executed large scale business plans & detailed promotions, involving multiple 7 figure brands, that increased overall revenue, engagement, & profit margin for both GOVX and the partnering vendors. • Upsold current vendors across product lines: GOVXID(Verification), GOVX Marketplace (Affiliate), marketing services & GOVX shop (wholesale – dropship & wholesale – inventory.) • Built & grew Benchmade vendor relationship to become the 2023 Fed/Gov Dealer of the year. -
Associate Category ManagerGovx Jan 2021 - Sep 2022San Diego, Ca, Us• Aligned catalog with industry & consumer trends, updating assortment, on-site placements, & collaborated on marketing campaigns, while adding 100+ new brands, resulting in a 15% growth in revenue & increased bottom line margin. • Produced bi-monthly inventory reports leveraging Google Analytics, Power BI, & Netsuite to bolster category manager’s sales forecasts. • Led initiatives to ensure that GOVX had the best possible product assortment: access to new products at launch, access to close-out product at preferred pricing, GWPs & wholesale discounts & ensured SLAs were being achieved.
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Vendor AnalystPetco Jun 2019 - Apr 2020San Diego, California, Us• Managed the analysis of sales and market trends to distinguish risks and opportunities within the business on a weekly basis by using Microstrategy and PALS database• Developed and distributed SKU performance analysis on a weekly, monthly, quarterly, and ad-hoc basis for assigned vendor as well as internally• Gathered and analyzed sales, inventory and customer data from several databases at multiple levels in order to identify key trends and make recommendations to maximize sales and profits.• Created and maintained vendor specific reports through Excel, Access and Microstrategy -
Category SpecialistWalmart Ecommerce Jan 2018 - Jan 2019Bentonville, Arkansas, Us• Increased GMV by 25% by managing a multimillion dollar Fan and Ventilation business, and overseeing all content creation, inventory management, planning, buying, data analytics, digital marketing, online merchandising, profitability strategy, and sales promotions.• Collaborated with cross functional partners, such as: PO and Supply Chain Specialists to ensure liable orders were processed and received in a timely manner to increase fulfillment rate to meet 2-day shipping promise• Utilized unique set of in-house tools to merchandise assortment in a way that promotes the customer experience and increased conversion rate.• Managed a portfolio of over 20 vendors, partnered with them to build a competitive and profitable assortment bringing in over 1,000 SKU’s that resulted in 10% in department GMV. • Negotiate costs of goods, and CO-OP funding to bring a once negative profitable business to a now positive profit margin category. -
Store Management InternJcpenney Jun 2017 - Aug 2017Plano, Texas, Us• Lead and motivated a team of over 80 associates through managerial skills in collaboration with management team• Planned and executed Back to School campaign focused on engaging customers• Performed sales support functions, sales analysis and in-store merchandising to drive revenue -
Admissions RecruiterUniversity Of Arizona Aug 2015 - Feb 2017Tucson, Arizona, Us• Conduct over 100 outbound calls weekly to potential transfer students, lead and regulate around 10 customized campus tours a week• Community college campus outreach, visit community colleges to promote and recruit transfer students -
Guest Relations- InternWalt Disney World Aug 2016 - Jan 2017Lake Buena Vista, Florida, Us• Provided proactive solutions to guest situations and maintained the Disney magic for thousands• Lead and coached a team on how to provide exceptional customer service to ensure excellent guest satisfaction -
Sales Manager InternMacy'S Jun 2016 - Aug 2016New York, Ny, Us• Analyzed, researched, and interpreted data to strategize how to run a multi million-dollar department store • Developed a plan and presented it to company executives on how to increase millennial spending at Macy's• Partnered with a mentor to coach and manage over ten associates -
Sales ConsultantSunglass Hut Apr 2015 - Dec 2015Milano, Italia, It• Single coverage shifts, multi tasked helping customers while handling merchandise• Managed inventory counts every shift of over 1,500 sunglasses • Exceeded sales goals on a daily basis -
Faculty Resource Center Office AidePima Community College Sep 2014 - May 2015Tucson, Az, Us• Used Excel and Word to help faculty prepare for their classes as well as setting up their work place• Assisted Dean of Students by running errands, organized office, and took phone messages • Developed exceptional clerical skills -
Sales AssociateAmerican Eagle Outfitters Nov 2012 - Jan 2014Pittsburgh, Pa, Us• Managed to meet sales goals in each category, raised Average Dollar Sale• Sold customers products, converted them, and made them into satisfied loyal customers• Stocked merchandise, received and managed new shipment, updated merchandise information in POS
Omar Peñuelas Education Details
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University Of ArizonaRetailing & Consumer Sciences -
University Of ArizonaRetailing And Consumer Sciences
Frequently Asked Questions about Omar Peñuelas
What company does Omar Peñuelas work for?
Omar Peñuelas works for Albertsons Companies
What is Omar Peñuelas's role at the current company?
Omar Peñuelas's current role is Category Manager | e-Commerce Profesional | Retail Profesional | Account Management |.
What schools did Omar Peñuelas attend?
Omar Peñuelas attended University Of Arizona, University Of Arizona.
Who are Omar Peñuelas's colleagues?
Omar Peñuelas's colleagues are Myra Sullivan, Margie Fritz, Keith Troyer, Gianni Roggero, Briezelle Brown, Picarlo Renes, Douglas Wexler.
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