As a Digital Marketing Consultant at Sidekicks, I help companies develop customized strategies that are closely aligned with their business goals. I analyze existing structures, identify areas for improvement, and create tailored plans to enhance visibility and efficiency. In doing so, I consider all relevant aspects of digital marketing and implement them into successful campaigns. These strategies include comprehensive market analysis, target audience identification, content creation and distribution, and continuous optimization of measures.In addition to strategic consulting, I also implement practical aspects of online marketing. For advertising, we use a variety of tools, including Google Ads, Meta, TikTok, LinkedIn, Teads, and other platforms. The analysis and tracking of user behavior are mainly done using Google Analytics 4 and Google Tag Manager to gain precise insights and make data-driven decisions.I have extensive experience in building websites and have worked with Duda, Webflow, and Wix. This results in websites that reflect both the company’s values and branding while providing a pleasant user experience.My skills also extend to the field of cybersecurity. Here, I use my knowledge in data security analysis to protect companies’ IT infrastructure and identify security vulnerabilities. This also includes the implementation of security protocols and training employees to ensure a high level of data security.Through my studies in Business Information Technology at FHNW, I have acquired extensive technical and IT skills. I use these skills especially in process automation and in individual projects that often require my knowledge of databases (SQL) and programming languages such as Python and Java. These diverse skills enable me to provide the best possible advice to companies in the digital space. Additionally, I have developed a strong expertise in data analysis, which I continuously refine to support data-driven decisions.