Omar Ramírez Email & Phone Number

Mexico City, Mexico

1) Led the eCommerce channel (Amazon, MeLi), recovering +20pp in Sell Out trend and the Department-Store Channel (Liverpool, Palacio de Hierro, Sears, Sanborns), achieving healthy inventory levels (-20% vs AA) and high Sell Thru rates (+7pp).2) Developed and implemented a digital transformation strategy, enhancing regional collaborations internally through recurring workshops (USA, Europe, LATAM), resulting in a new sustainable growth plan based on 5 short- and medium-term… Show more 1) Led the eCommerce channel (Amazon, MeLi), recovering +20pp in Sell Out trend and the Department-Store Channel (Liverpool, Palacio de Hierro, Sears, Sanborns), achieving healthy inventory levels (-20% vs AA) and high Sell Thru rates (+7pp).2) Developed and implemented a digital transformation strategy, enhancing regional collaborations internally through recurring workshops (USA, Europe, LATAM), resulting in a new sustainable growth plan based on 5 short- and medium-term verticals.3) Established the foundation for the regionalization of Mercado Libre in Latin America through a foundation-setting process aligned with the company's priorities and aimed at generating operational efficiencies.4) Designed comprehensive financial and commercial strategies for both channels, achieving an improvement in Ecomm profitability of +6pp (P&L) and reconfiguring the vision of investments towards higher ROI activities.5) Cross-Functional Leadership: Closely collaborated with Marketing, Trade Marketing, Finance, and Operations teams for joint decision-making on channel-specific initiatives.6) Responsible for a team of Senior KAMs and an independent commercial structure. Show less

Mexico City, Mexico

1) Responsible for Grupo Walmex (most important client), significantly improving commercial KPIs (+10 pp ST) within one year.2) Focused on sustainable and profitable growth in SuperCenter, Bodega Aurrera, Walmart.com, SAM's, and Costco, renegotiating the business model with a more profitable and sustainable long-term growth structure, improving the group's operational profitability (P&L) by +1.5 pp.3) Executed strategic initiatives to accelerate eCommerce (Walmart.com), designed… Show more 1) Responsible for Grupo Walmex (most important client), significantly improving commercial KPIs (+10 pp ST) within one year.2) Focused on sustainable and profitable growth in SuperCenter, Bodega Aurrera, Walmart.com, SAM's, and Costco, renegotiating the business model with a more profitable and sustainable long-term growth structure, improving the group's operational profitability (P&L) by +1.5 pp.3) Executed strategic initiatives to accelerate eCommerce (Walmart.com), designed new financial business models and omnichannel development, achieving accelerated growth in Sell Out with the On-Demand vertical (+60% year-over-year).4) Cultivated a high-performance team culture focused on commercial and financial strategies. Prioritized projects based on ROI and ROT (Return on Time).5) Responsible for the team of Senior KAMs and the operational structure Show less

Mexico City, Mexico

1) Led the business unit in charge of the National and Regional Supermarket Channel, Convenience Stores, Toy Specialists, Pharmacies, Stationery, and Wholesalers, representing 33% of SOB.2) Managed a portfolio of 600+ SKUs and over 30 clients (Main retailers):Supermarkets: Soriana, Chedraui, HEB, Fresko, Casa Ley, SmartPrice Clubs: City ClubConvenience: OxxoToy Specialists: Julio CepedaPharmacies and Stationery: Office Depot, Office Max, Farmacias… Show more 1) Led the business unit in charge of the National and Regional Supermarket Channel, Convenience Stores, Toy Specialists, Pharmacies, Stationery, and Wholesalers, representing 33% of SOB.2) Managed a portfolio of 600+ SKUs and over 30 clients (Main retailers):Supermarkets: Soriana, Chedraui, HEB, Fresko, Casa Ley, SmartPrice Clubs: City ClubConvenience: OxxoToy Specialists: Julio CepedaPharmacies and Stationery: Office Depot, Office Max, Farmacias Guadalajara3) Focused on profitability and long-term growth through renegotiation of commercial agreements; led initiatives for new business development (strategic client selection, portfolio optimization).4) Collaborated with Marketing, Logistics, and Finance teams to develop an MVP of the D2C Store for Hasbro.5) Responsible for teams working in different cities (locations). Profile: Sr KAMs and support structure. Show less

Mexico City, Mexico

1) Responsible for the Channel Development of all business categories: Cookware, Small Domestic Appliances & Coffee, capitalizing on accelerated Sell-Out growth (+13% vs AA).2) Premier clients managed: Liverpool, Palacio de Hierro, Sears, Williams Sonoma, Suburbia, Costco, SAM's, City Club, Elektra. Executed a recovery plan with Liverpool, improving business performance by +27 pp.3) Cross-functional collaboration with Marketing, Trade Marketing, Finance, Customer Service… Show more 1) Responsible for the Channel Development of all business categories: Cookware, Small Domestic Appliances & Coffee, capitalizing on accelerated Sell-Out growth (+13% vs AA).2) Premier clients managed: Liverpool, Palacio de Hierro, Sears, Williams Sonoma, Suburbia, Costco, SAM's, City Club, Elektra. Executed a recovery plan with Liverpool, improving business performance by +27 pp.3) Cross-functional collaboration with Marketing, Trade Marketing, Finance, Customer Service, Logistics, and Finance teams for the launch of a new product in a new category (Prep & Cook by Krups), leading client negotiations. Launch impact: +20% growth vs PY4) Developed clients focusing on long-term planning and profitability, achieving profitability above target (+5% / end-year P&L) through a portfolio selection strategy with a financial focus.5) Built relationships at all levels (Directors, VPs).6) Responsible for a team of Senior KAMs and Analysts. Show less

Mexico City, Mexico

1) Led the sales team responsible for client development in Department Stores, Specialty (Toy), eCommerce, and Price Clubs channels (50% SOB).1.1 Effectively managed a wide portfolio of clients (current and prospective), brands, and products (+300 SKUs).2) Clients:2.1 Department Stores: Liverpool, Palacio de Hierro, Sears, Sanborns, Coppel, Chapur, Mix Up2.2 Toy Specialist: Juguetron, Juguetibici, Julio Cepeda, Juguetega2.3 eCommerce: Mercado Libre2.4 Other clients… Show more 1) Led the sales team responsible for client development in Department Stores, Specialty (Toy), eCommerce, and Price Clubs channels (50% SOB).1.1 Effectively managed a wide portfolio of clients (current and prospective), brands, and products (+300 SKUs).2) Clients:2.1 Department Stores: Liverpool, Palacio de Hierro, Sears, Sanborns, Coppel, Chapur, Mix Up2.2 Toy Specialist: Juguetron, Juguetibici, Julio Cepeda, Juguetega2.3 eCommerce: Mercado Libre2.4 Other clients under my responsibility (Aug '16 - Aug '18): Sam's Club, Costco, Amazon3) Built Top-to-Top relationships with all clients (direct contact with Founders and Executives).4) Led organizational projects: Launched new categories (Pool Toys - 2018), and maximized brand presence plans (Top Toy Store – Liverpool / 2017 – 2018) by increasing Sell Out by +90% for two consecutive years.5) Achievements (measurable):5.1 Tripled (3x) sales and market share (SOM) in just 2 years in department store and toy channels.5.2 Ensured healthy commercial KPIs (sales, turnover, inventory, profitability) for sustainable and profitable growth. Achieved market-leading results (+40 pp) and company-wide (+10 pp).5.3 Maximized brand/product presence at points of sale and digital media across all channels through 360° plans in coordination with clients and the national promotional team.5.4 Managed and developed teams. Show less

Mexico City, Mexico

Responsibilities:1. Development, alignment, and communication of the national field sales strategy.2. Monitoring KPIs to ensure execution at the point of sale.3. Development and alignment of strategies between the field sales force and clients.4. Led cross-border project in Mexico (Mexico, USA, Canada) for the integration of the regional promotional team.

Mexico City, Mexico

1) Responsible for the development of the Specialty Channel (Toys), Furniture, and High-End Department Stores for all industry categories (over 800 SKUs). Achieved growth above company results (+5 pp).1.1 Accelerated growth plan in Sell-Out (+15%) for the toy specialty channel (Juguetron and Juguetibici).1.2 Plan for the introduction and expansion of the toy segment in the furniture channel (Coppel, Elektra). Presence in over 1,000 points of sale. Accounted for 10% of the business… Show more 1) Responsible for the development of the Specialty Channel (Toys), Furniture, and High-End Department Stores for all industry categories (over 800 SKUs). Achieved growth above company results (+5 pp).1.1 Accelerated growth plan in Sell-Out (+15%) for the toy specialty channel (Juguetron and Juguetibici).1.2 Plan for the introduction and expansion of the toy segment in the furniture channel (Coppel, Elektra). Presence in over 1,000 points of sale. Accounted for 10% of the business unit's SOB.1.3 Differentiation plan for High-End Department Stores (El Palacio de Hierro) through the portfolio representing 20% of the total Sell-Out.1.4 Creation of plans according to client needs, consumer type, and business format.2) Built relationships with clients through Top-to-Top meetings with toy business owners and directors.3) National champion for the launch and development of the baby category valued at $100 million pesos.3.1 Responsible for the commercial strategy for the sales channel (supermarkets, department stores, e-commerce channel).3.2 Responsible for quota management in Mexico, monthly volume planning, and line selection in coordination with Marketing, Sales Admin, and Demand Planning.4) Team Development: Managed 3 team members (KAE and two Sales Analysts). Show less

Mexico City, Mexico

1) Responsible for the development of 4 premier clients (Coppel, Elektra, Viana, and Corporación Control) for 3 industry categories (over 700 SKUs). Portfolio representing 10% of Share of Business (%SOB).2) Developed commercial plans according to client needs:2.1 Elektra and Viana (new clients): Opened new clients and developed the toy segment (prospecting, commercial conditions, portfolio selection, pricing, promotions, merchandising).2.2 Coppel and Corporación Control:… Show more 1) Responsible for the development of 4 premier clients (Coppel, Elektra, Viana, and Corporación Control) for 3 industry categories (over 700 SKUs). Portfolio representing 10% of Share of Business (%SOB).2) Developed commercial plans according to client needs:2.1 Elektra and Viana (new clients): Opened new clients and developed the toy segment (prospecting, commercial conditions, portfolio selection, pricing, promotions, merchandising).2.2 Coppel and Corporación Control: Designed plans for accelerated growth in Sell-In & Sell-Out (+25% CAGR and double-digit growth from 2010 to 2013). Increased business share by +66% over 3 years, increased point of sale presence of Mattel products by +70% (from 500 to 850 stores), and improved profitability plans.3) Team Development: Managed 2 team members (Sales Analyst and Sales Intern). Show less

Mexico City, Mexico

1) Responsible for the development of Grupo Campanita, a premier client for the Baby Products category. Achievements: Growth in Sell-In & Sell-Out of +2x.2) Responsible for KPI monitoring and supporting the development of commercial plans for Soriana, Chedraui, Comercial Mexicana, Oxxo, FAMSA, 7/11, and Costco.3) Project leader for the institutional development of the baby products portfolio. Achievements: Cataloging across all channels (Department Stores, Toy Stores, Furniture,… Show more 1) Responsible for the development of Grupo Campanita, a premier client for the Baby Products category. Achievements: Growth in Sell-In & Sell-Out of +2x.2) Responsible for KPI monitoring and supporting the development of commercial plans for Soriana, Chedraui, Comercial Mexicana, Oxxo, FAMSA, 7/11, and Costco.3) Project leader for the institutional development of the baby products portfolio. Achievements: Cataloging across all channels (Department Stores, Toy Stores, Furniture, and Supermarket).4) Responsible for process optimization (management and processing of databases) Show less

Mexico City, Mexico

1) Supported KAMs in generating KPIs for the development of Department Store channels (Liverpool, Palacio de Hierro, Sears, Sanborns), Specialty (Campanita), Supermarket (Corporación Control), and Furniture (Coppel).2) Responsible for two baby-product accounts: Liverpool & Palacio de Hierro.

Bachelor'S Degree, Industrial Engineering

Activities and Societies: I) Institutional Program for Researcher Training (PIFI). Achievements: 1 article published in an industry.

Postgraduate Diploma, Artificial Intelligence

Activities and Societies: Member of the Artificial Intelligence Alumni Network Diploma in Accelerating AI Adoption and Usage.

Postgraduate Diploma, Digital Training, Formación Continua

Postgraduate Diploma in Digital Training, with a duration of 110 hours. Theoretical-practical model (project developed)

Postgraduate Diploma, Digital Training, Formación Continua

Postgraduate Program in Digital Training, with a duration of 40 hours.

Associate'S Degree, Informatics