• Launched the assessments vertical at Abwaab, responsible for everything related to evaluating student proficiency on the platform.• Spearheaded a project with the King Abdullah University of Science and Technology to launch a program that included lessons and assessments for Qudurat; a proficiency and entrance exam for universities across KSA. • Led the team in building the most comprehensive question bank in the MENA region with the widest variety and quantity of question and assessment types.• Set up and led a large Assessment org of over 60 people across 4 markets that included assessment writers, auditors, learning experts and supervisors.• Worked closely with the product team at Abwaab to ensure a smooth and beneficial experience for students being tested on the platform.• Led the efforts, along with the learning and product teams, to identify and improve student engagement metrics on the platform which resulted in an increase in student engagement and helped premium student conversion metrics.

• Led the content operations team in Jordan while also managing the team responsible for the collaboration project with the MOE in Jordan - Darsak.• Launched our Product Ops team, responsible for managing all content using our in-house LMS.• Introduced different tools to increase efficiency leading to a drop in our error rate by 80% while increasing output to 500+ lessons per week.• Led the initial market study and ground work for our expansion into Iraq. This included focus groups, understanding the curriculum, hiring Iraqi teachers and building the overall content production process.• Restructured parts of the operation to make it more lean; allowing for higher quality content, greater visibility at a leadership level, better tracking while increasing team satisfaction.

Key Responsibilities• Manage Experts and Senior Experts across Greenlight Hubs in Jordan & Lebanon. Responsible for ensuring that Partner Drivers (PDs) receive the highest levelsof support from initial onboarding, training, daily support, issue escalation, engagement and ad hoc projects.• Drive a customer-obsession mindset that will ensure an outstanding customer experience that reflects on Uber’s image.• Liaise with stakeholders across Ops, CommOps, Policy, and others to ensure timely and optimal execution of projects and initiatives.• Act as the eyes and ears of the company by providing market and PD insights to cross-functional stakeholders, therefore assisting in informed decision making.Top Achievements• Launched a holistic program with the team to boost all metrics including customer satisfaction, expert helpfulness, average wait time and average handle time.Within weeks, both GLHs became two of the leading markets across MENA.• Successfully led the execution of the UberTaxi launch in Jordan, the first market in MENA. This included market research, building the funnel, training &onboarding PDs and providing timely feedback and insights along the way.• Successfully led two policy sprints in Jordan as required by the regulator. This involved heavy internal and external stakeholder management, applicationprocessing and vehicle inspections while ensuring minimal impact on the business and Partner Drivers.

Key Responsibilities • Work directly with senior management on the planning and execution of corporate strategies to meet organizational objectives of achieving a 150% revenue growth rate in 2018. • Report monthly on the company's position to the Board of Directors summarizing and tracking key performance metrics, sales funnels, product updates and high-level cohort analyses.• Conduct in-depth quarterly reporting to track and evaluate the company’s performance through revenue and cost metrics, situational analyses, providing financial insights and detailed recommendations to improve performance. • Drive investor procurement by building investor decks, financial modeling, conducting feasibility and synergy analyses, and managing communications with prospect investors.Top Achievements • Developed and currently manage the company's Road to Profitability program, a holistic and vigorous program that is supported by quantitative analyses and data-driven insights. Through its pillars of Automation, Efficiency, Revenue Growth and Cost Cutting, the program aims to improve the company’s overall operational efficiency and profitability. • Played an instrumental role in landing a deal with the KSA Ministry of Municipal and Rural Affairs, the largest in the company's history, tripling its revenues. This involved building proposals, presentations and financials. • Assisted in finalizing a partnership with the Jordan Met Department and currently managing that relationship. • Spearheaded internal financial practices including building a 5-year budget, cost control and company valuation.

• Acting as a key contact person and liaison for partners, projects and potential clients in KSA. I am responsible for providing product demos and presentations, liaising with RGH teams, overseeing projects and final delivery. • Assessing business lines, streamlining operations & communication between departments, mapping out the acquisition of new business opportunities in Gulf & Middle East regions and RFP evaluation. • Secured a valuable Family Entertainment Center project in Riyadh; conducting field visits, completing a market feasibility assessment, liaising with RGH personnel in LA and Dubai, and overseeing project execution.• Secured a key client to expand into the Iranian market, identifying market entry channels and potential partners.

• Reported directly to the Director developing and assembling the framework upon which the corporate strategy would be created. Also involved in drawing up business proposals for investors, developing expansion strategies, assembling the product roadmap, working on internal organisational structure & culture, and carrying out rigorous studies of the company’s main divisions & designing of the new departmental workflow.• Member of a team leading a major project to expand operations in the US to integrate the SIS solution into the educational system of Oklahoma. Tasks included SWOT/competitor analyses, creating the design for the website, product presentation, pricing, financial analyses and sales strategies.• Took charge of putting together a full feasibility study of different UK locations for an R&D office; looked into financials, competition, general ecosystem, talent pool available, and accessibility among others.• Led a three person research team responsible for creating an extensive research report about SIS platforms in the US market. Supervised the entire research process as well as writing up the report, doing in-depth analyses and outlining recommendations.

• Six week internship programme in the Advisory - Deals Department• Completed three main assignments: an industry overview of the banking industry in Jordan, an internal white paper corresponding with members of the department, and a group valuation case study.• Further developed my research and analytical skills. Highlighted my team-working and communication abili- ties. Demonstrated my presentation and audience interaction skills. Finally, I gained crucial insights into various valuation techniques including; Net-Asset Valuation Approach, Market Ratio Approach and Dis- counted Cash-Flow/Income Approach.

• Gained experience in the departments of Sales, Logistics, Auditory and Accounting. • Aided in the evaluation and improvement of the company’s Standard Operating Procedures (SOP’s). • Secured a holistic view of the different operations of the company.

• Rotated as a trainee between back office, customer relations and teller departments.• Gained a comprehensive understanding of back office functionality and developed client service skills.