Create and lead strategies so that our teams from all disciplines work for a common goal to meet the company's challenges. in areas such as business strategy, financial management, operations, processes, human capital.• Definition of the business plan.• Responsible for results and operations, P&L and KPI's management.• Development of an organizational culture focused on the client and on productivity.Achievements:- Establish the commercial structure through external channels through affiliated referencers creating the client portfolio.- Start of commercial operations with growth of 20% MoM operating $250 million pesos monthly average.- Profitability generated by monthly average channel of 20 to 30 basis points (bps).- Reach the break-even point in month 6 of the company's operation.- Development of commercial alliances.

Responsible for planning B2B commercial strategies; to promote the opening of new markets and develop new sales channels (distributors); and the placement of the aggregator product.- Development of the telesales channel.Achievements:- Generate the Alliance with a new Sponsor Bank and connection for the processing of the Punto aggregator in a period of 7 weeks to restart operation.- Establish sales channel and linkage of telesales reaching an acquiring portfolio with a value of more than $120 million pesos of monthly processing in a period of 6 months.- 20% growth in the Fieldsales vs. profit channel after the alliances with Mercado Pago and Amex negotiating a rebate for cross Sales within the Punto portfolio.- Ensure 100 % compliance with the sales KPIs for the field and telesales channels.- Increase the portfolio linkage by 50 %; the placement of the aggregator product at 50 % and the retention of the portfolio at 30 %.- Recruit, select and train the sales force and ensure the maximization of the value of Punto Clave's product and service.

In charge of attracting new customers by linking Point of Sale Terminal (POS), Payroll, Electronic Banking, ATM and Credit products, in order to fulfill common operational and transactional needs in managing collections, payments and commerce.Create and develop product and service placement strategies according to the segment and product.Develop, attract and implement key accounts and aggregators.Achievements- Attraction of Ebanx México - CossBorder Key Account with an average monthly turnover of $800 million pesos.- Attraction and implementation of 8 banking aggregators with an average monthly turnover of $1.3 billion pesos.- 60 % YoY growth in transactional product placements during 2019.

In charge of setting sales strategies for key accounts in order to attract new customers and thereby increase market share and brand presence in different market niches.Develop and implement the key account business management model.Attract new customers in SME segments.Achievements- Attraction of corporate customers with an average monthly turnover of $10 million pesos and a profitability margin of 35 basis points (bps).

In charge of setting sales budgets by segment: companies, institutions, SMEs and attracting new customers.Establish activation strategies for retailers to cross-sell new products to Banco Santander's captive customers.Improve and implement the process for sales entry with the operations department, reducing the attention time by 50% to the end consumer.Design and manage the administrative structure of the support deparment nationwide.Plan and develop training programs for sales executives.Develop the VIP customer service desk and sales executives’ support.Achievements- 1st Place in National Placement 2013.- Portfolio growth and profitability margin by 20% from 2013 to 2015.- 2nd place in affiliation placements 2014.- Comprehensive maintenance of portfolio, increasing retention rate to 90% in the region.- Reducing the affiliation process from 15 to 7 business days in 6 months.- Attraction of new clients in the region, increasing profits by $2.5 million pesos in the SME segment.

Responsible of creating and supervising the administrative structure of the customer telephone service department of the Financial Group and evaluating the quality of the bank's suppliers' facilities; and finally for registering and following up on the clarifications for the issuing and acquiring banks.Create new lines of business through the telephone service center.Develop the control panel for each business unit and the training programs for service executives, as well as the channel for foreign currency sales by telephone and the preventive collection area.Generate metrics to establish branch profitability.Achievements- Development of business lines through remote banking, producing a recovery of $1.5 million pesos per month in past-due loans during 2010 and 2011.- Revenues from foreign currency sales of $2 million pesos per month from 2009 to 2011.

Responsible for the elaboration of manuals and operational processes; development of training programs; creation, supervision of the control desk and new customer enrollment process, and creation of telephone campaigns to offer new POS-related products.