• Spearheaded a 3-member Localization team, driving cultural adaptation initiatives that boosted Arabic localization quality by 40% compared to regional competitors.• Optimized QA processes by leading a 2-member team, resolving localization, functional, and performance issues in pre-production, ensuring stable and bug-free production releases.• Orchestrated the efforts of a 16-member Game Master team, enhancing player competition and satisfaction, leading to a +30% increase in MENA region revenue.• Streamlined outsourced project management, collaborating with external partners for multilingual services, achieving a 6x reduction in costs compared to in-house resources.• Creating and executing in-game activities/events/promotions for the MENA region, boosting user engagement by 60% through customized strategies aligned with the regional calendar, such as Ramadan, Eid, National Days, etc.• Built and led community initiatives, leveraging surveys and data analysis to elevate MENA user satisfaction ratings by 30% through continuous feedback loops.• Delivering actionable feedback to developers, designers, marketing, support, and product departments, extending the game lifecycle by helping them better understand MENA behavior.• Creating tailoring marketing content and training Arabic influencers to produce compelling campaigns, increasing the organic user acquisition base and lifetime value.Projects:Yalla Ludo [Boards Games & Voice-Chat]Yalla Baloot & Hand [Card Games & Voice-Chat]Yalla Live [Entertainment Voice-Chat]Yalla Match [Match-3 & Fashions]Turbo Match [Match-3 & Cars Shop]Civilizations: Empire [Strategy Game]Merge Kingdoms [ Strategy Game & Voice-Chat]Age of Legends [MMO-RPG & Voice-Chat]We Muslim [Islamic App]

• Leading a team of 4 to plan and execute community strategies, fostering engagement and satisfaction by organizing events and campaigns while communicating player feedback to improve satisfaction.• Overseeing daily in-game operations, collaborating with the product team to manage workloads effectively, and working closely with developers to ensure quality and alignment with community needs.• Generating compelling content, managing platform support, enhancing community outreach, and ensuring consistent engagement.Projects:Clash of Empires [SLG]Rage of the Righteous [MMO-RPG]Dynasty Blade [MMO-RPG]Fashion Queen [Fashion-RPG]

• Managing social media and community outreach efforts, leading engaging campaigns that drove increased engagement and community growth.• Developing and executing comprehensive social media plans, ensuring brand alignment and collaborating on website management and improvements.• Maintaining brand consistency across social channels, monitoring performance, and providing editorial guidance to enhance user satisfaction.Projects:World of Tanks Blitz [MMO Action]World of Tanks Console [MMO Action]

• Drafting the game enhancement proposals and communicating revenue opportunities and community satisfaction to management.• Resolving customer issues promptly, nurturing strong player relationships and organizing engaging community events, contests, and promotions.• Ensuring game stability by monitoring servers, accurately executing test cases, and collaborating closely with developers to reproduce and address issues.Projects:Drakensang Online [MMO-RPG]Rise of Rome [SLG]Pirate Storm [RPG]Death Card [RPG-Card]

• Building solid relationships with community members, influencers, and key stakeholders, fostering engagement and support.• Planning and organizing community events, contests, and promotions to improve community participation and user satisfaction.• Collaborating closely with developers, accurately executing test cases, and retesting fixed bugs to ensure high-quality releases.Projects: Pirate Storm [RPG]

Dark Rider is the largest game center in Jordan.• Recruiting, training, and supervising store employees while managing finances to ensure profitability and adherence to financial targets.• Planning and executing marketing campaigns and promotional events to attract customers, resolve complaints, and build positive relationships for repeat business.• Engaging with the local gaming community through events, tournaments, and partnerships to grow the store's presence and community.