As I grew within DIY Real Estate to be a Marketing Manager, I was introduced to a variety of new projects which allowed me to grow my skillset to keep the momentum going. • Responsible for carrying out a Rebranding campaign through social media, email marketing campaigns & SMS campaigns which drove higher traffic to our social media platforms as well as landing 10 booked meetings with leads well within our client criteria. • Responsible for setting up mass lead generation campaigns both in partnership with iSkala Business Solutions & independently which in turn booked DIY Real Estate 100+ meetings with clients within our criteria resulting in $30,000+ of revenue to the company. • Responsible for creating engaging marketing funnels through building an attractive lead magnet, creating landing pages, forms, surveys and all the way to marketing said lead magnets to the public to grow our email list. • Responsible for building marketing campaigns around our Skool community launch through social media, email & SMS campaigns driving more traffic to our low-ticket offer to the side. • Responsible for managing, inspiring and mentoring a dedicated Social Media Specialist into not only doing their day-to-day tasks but also innovating in their daily work.

At DIY Real Estate, I was introduced to a growth-oriented environment that both motivated and helped me learn & progress even further in my marketing career.• Responsible for developing, implementing, and managing social media strategies and campaigns that drive audience engagement and brand awareness.• Responsible for collaborating with the team to develop high-quality visual content, graphics, videos, and animations.• Responsible for continuous monitoring and reporting on the performance of social media campaigns, and adjusting strategies as needed to meet targets and KPIs.• Responsible for continuously improving the processes and introducing automation in the workflow.

As the first real-life test of my social media marketing skills, I was fortunate enough to be met with flexible clients that allowed me to learn & grow in our time working together.• Responsible for setting up a system to boost their social media presence.• Responsible for regular refining of the processes.• Responsible for content planning, content creation, and continual improvements based on analysis.• Campaign results: - I was responsible for managing three social media pages.For all three, I was able to boost their social media presence and achieve a 217% increase, a 78% increase, and a 70% increase in their followers within 4 months.

Throughout my time at iSkala, I had the opportunity to assist & learn from great-minded people.• I learned about cold outreach, copywriting, data collection, and how to effectively coordinate with a team.• I tested firsthand running a cold outreach campaign on a side project.• I was responsible for data collection & delivery in an email outreach campaign.