• Founded a company dedicated to delivering effective digital marketing and IT solutions for businesses across various scales and industries. • Developed a B2B business model offering comprehensive service packages, including SEO, PPC, SMM, email marketing, and visual identity development. • Construct and automate interactive dashboards using tools like Tableau, Power BI, or Google Data Studio to visualize and track key marketing metrics such as ROI, CPC, and CPA • Use historical data and predictive analytics to forecast marketing trends, informing strategy adjustments and resource allocation for upcoming campaigns

• Crafted a streamlined production scheduling module utilizing Power BI for G3 Boats • Worked with the documentation engineer to implement a long-term solution for easy access to key performance indicators (KPIs), including total dollar and labor hours scheduled weekly, boat distribution by state and dealer, and order backlog in both dollars and units • Identified compatibility issues between the existing database (QAD) and Power BI, then devised a customized strategy to establish a manual API via SQL Server replication, facilitating near realtime data flow between the ERP and visualization software • Built fully customized and comprehensive dashboards using DAX language for the purchasing, sales, and engineering departments to enhance data-driven decision-making • Reported directly to the Supply Chain Manager, providing timely updates on project progress • Trained relevant personnel in Power BI fundamentals and troubleshooting techniques for immediate issue resolution

• Established an e-commerce brand specializing in popular culture merchandise, including apparel and accessories • Tracked and evaluated customer interactions to identify trends and optimize user experience and conversion rates • Analyzed digital campaign performance and recommend improvements to enhance customer acquisition and retention